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incremental adoption

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Published By: IBM APAC     Published Date: Aug 25, 2017
New seismic and disruptive events are upending the pace of innovation – and leading companies are jumping into the fray, trying to differentiate themselves through emerging business models. But here is the hard truth: Enterprises are wasting money, resources and time putting on a facade of innovation that falls short of customer and shareholder expectations. There is an inherent expectation that these incremental, and in many cases “siloed,” investments or initiatives will lead to sustained business impact. The time has come to move beyond “innovation theater” into a more mature adoption of innovation that drives measurable business results. Now is the time for Innovation 2.0.
Tags : 
corporate culture, accountable business, risk, leveraging market differentiators, portfolio, investments
    
IBM APAC
Published By: Act-On     Published Date: May 10, 2012
This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps.
Tags : 
marketing automation, incremental adoption, incremental deployment, incremental approach, step-by-step approach, enterprise applications, business technology, crm & customer care, traditional marketing
    
Act-On
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