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Published By: Gigya     Published Date: Jun 20, 2014
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data, increase social engagement, consumer data management, permission based identity, single sign on, social consumer insights, big data marketing, data driven marketing , social marketing, social widget, social network plugin vendors, janrain, social annex
    
Gigya
Published By: SocialChorus     Published Date: Jun 06, 2014
Employee-shared content increases reach 10x and engagement 8x. That’s why leading brands are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers. But what are the steps they took to launch and maintain a successful program? Download this guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program. Download the guide and checklist to learn: • The steps to launch an employee Advocate Marketing program • Proven best practices to grow your program • The recommended timeline and steps to ensure the program drives your goals
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employee advocacy, employee advocates, employee advocate marketing, advocate marketing, emerging marketing, social media
    
SocialChorus
Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software, emerging marketing
    
IBM
Published By: Oracle     Published Date: Oct 23, 2014
Learn how top marketers improved their Social Media Marketing. See how they generated results like these: • Top gaming company increases social engagement on Twitter by 45% • A top wireless telco boosts Facebook native ad performance 6x • A leading U.S. telco sees a 5.7x lift in social engagement on Twitter
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data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, social media, marketing research
    
Oracle
Published By: SocialFlow     Published Date: Oct 30, 2014
Research shows that Data-Driven Social Media publishing delivers a 91% increase in reach and a 26% increase in engagement. This report is based on 1.6 M posts on Facebook, Twitter and Google Plus, and proves that how you distribute your social posts is more important to improving your engagement than what you’re posting.
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social media, social media management, social performance, social best practices, social publishing, social media results, earned media, facebook results, twitter, google +, emerging marketing
    
SocialFlow
Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brand’s best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brand’s own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
Tags : 
socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement, customer engagement, content syndication, employee advocacy, social workforce, emerging marketing, social media
    
SocialChorus
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