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Published By: Brightcove     Published Date: Feb 18, 2016
Video moves business. No other form of content engages and converts more effectively than video.
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video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing, marketing automation, calls to action, video analytics
    
Brightcove
Published By: Brightcove     Published Date: Mar 02, 2016
Discover the pros and cons of free video tools and how a premium online video platform accommodates these shortcomings.
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video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing, youtube, vimeo
    
Brightcove
Published By: Broadcast Beat Magazine     Published Date: Oct 21, 2019
FTP was developed in 1971, and a lot has changed in the decades since it was first created. Though the protocol has seen improvement over the years, there are some fundamental drawbacks to relying on this old technology for transferring today’s large media files. FTP can no longer keep up with the modern global media supply chain. Whether you are a top tier company or a small startup, being in the media business today requires next-generation acceleration software. Read this whitepaper to find out more.
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Broadcast Beat Magazine
Published By: Bronto     Published Date: May 18, 2017
With a growing number of marketing application available, marketing terms are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams provide the critical support and services you'll need along the way.
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bronto, integration, e-commerce, marketing automation, platforms, internet retailers, business growth, revenue generation, buzzwords, solutions
    
Bronto
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
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conversion mapping, sales pipeline, prospects, call-to-action architecture, lead generation, sales engagement, conversion points, planning, btob, hosted solutions, on-premise, bulldog solutions, lead gen, nurture, convert, sales leads, bds
    
Bulldog Solutions
Published By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Business.com     Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Butler Technologies     Published Date: Jul 02, 2018
A Next-Generation Approach to Attack Remediation
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Butler Technologies
Published By: CA Technologies     Published Date: Aug 01, 2014
This paper offers a look at the obstacles of prior generations of service management platforms, and it reveals how a new generation of solutions addresses some of these fundamental limitations.
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service desks, service management platforms, service desk solutions, failing service desks, saas
    
CA Technologies
Published By: CA Technologies     Published Date: Feb 13, 2015
Over the past 15 years, we’ve seen generations of service management platforms come and go—but many critical limitations persist. Consequently, IT organizations, and the businesses they serve, suffer from a lack of agility, poor service levels and high costs. This paper offers a look at the obstacles of prior generations of service management platforms, and it reveals how a new generation of solutions addresses some of these fundamental limitations.
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service desk, management platforms, it organizations, limitations, solutions addresses, poor service levels
    
CA Technologies
Published By: CA Technologies     Published Date: Jun 03, 2015
"Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models. "
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
Current approaches for predicting with a high degree of confidence the application performance prior to implementation into production can be antiquated, expensive and time consuming. This document outlines a next-generation performance management approach using Service Virtualization and Application Performance Management being adopted by progressive organizations around the world. Adopting a next-generation performance management approach can offer a range of benefits including efficiency gains in delivering applications, cost savings, improved agility and better performing applications. For organizations that increasingly rely on technology to provide value to stakeholders improving application delivery capability is critical to remaining competitive and relevant.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models.
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CA Technologies
Published By: CA Technologies     Published Date: Apr 06, 2017
Managing and protecting privileged credentials is essential to reducing risk and addressing compliance requirements. Organizations need to evaluate privileged password management solutions for the depth of controls, scope of coverage and degree of cloud alignment they provide. CA Privileged Access Manager delivers against all three of these dimensions, providing a next-generation solution for privileged credential management that drives IT risk reduction, improves operational efficiency and protects an organization’s investment by supporting traditional, virtualized and hybrid-cloud infrastructure alike.
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cloud security, cloud management, it protection, api integration, credential verification, security efficiency
    
CA Technologies
Published By: CA Technologies     Published Date: Jun 01, 2018
Managing and protecting privileged credentials is essential to reducing risk and addressing compliance requirements. Organizations need to evaluate privileged password management solutions for the depth of controls, scope of coverage and degree of cloud alignment they provide. CA Privileged Access Manager delivers against all three of these dimensions, providing a next-generation solution for privileged credential management that drives IT risk reduction, improves operational efficiency and protects an organization’s investment by supporting traditional, virtualized and hybrid-cloud infrastructure alike.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 22, 2017
The world of computing is changing before our eyes. Industries that had a consistent and predictable business model for generations are being turned upside down. In the digital economy, a seamless customer experience is critical. Whether a retailer is exploring new innovative online selling strategies or a bank is determining how to anticipate customer needs for new services – a high performing and scalable IT ecosystem is key to success. At the end of the day, as an IT leader, you need to help your business anticipate opportunities, drive growth and proactively prevent threats to your company’s revenue.
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proactively manage, remediate faster, improve productivity, collaborate efficiently, application performance, ca technologies
    
CA Technologies
Published By: CA Technologies EMEA     Published Date: Aug 07, 2017
A big part of GDPR compliance will focus on how data is collected going forward. But a substantial emphasis will fall on the data businesses already hold. With many mainframes containing generations-old data, a manual data audit is completely unrealistic. That’s where CA comes in. CA Data Content Discovery enables organizations to find, classify and protect mission essential mainframe data—three valuable steps toward achieving GDPR compliance.
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gdpr, personal data, social information, ip addresses, ca technologies, mainframe security, anonymize data, privacy projects
    
CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Sep 07, 2018
To compete successfully in today’s economy, companies from all industries require the ability to deliver software faster, with higher quality, and reduced risk and costs. This is only possible with a modern software factory that can deliver quality software continuously. Yet for most enterprises, testing has not kept pace with modern development methodologies. A new approach to software testing is required: Continuous Testing. In the first session in a series, join product management leadership to gain in-depth insights on how by shifting testing left, and automating all aspects of test case generation and execution, continuous testing, it enables you to deliver quality software faster than ever. Recorded Feb 5 2018 49 mins Presented by Steve Feloney, VP Product Management CA Technologies
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continuous delivery, application delivery, testing, test data management
    
CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Sep 12, 2018
To compete successfully in today’s economy, companies from all industries require the ability to deliver software faster, with higher quality, and reduced risk and costs. This is only possible with a modern software factory that can deliver quality software continuously. Yet for most enterprises, testing has not kept pace with modern development methodologies. A new approach to software testing is required: Continuous Testing. In the first session in a series, join product management leadership to gain in-depth insights on how by shifting testing left, and automating all aspects of test case generation and execution, continuous testing, it enables you to deliver quality software faster than ever. Recorded Feb 5 2018 49 mins Presented by Steve Feloney, VP Product Management CA Technologies
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continuous delivery, application delivery, testing, test data management
    
CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Sep 11, 2018
Modern solutions like CA PPM continue to raise the bar above last-generation IT demand management tools, continuously providing new features to ease the burden of the PMO, the financial manager, the resource manager and the product manager. In the last few years, new vendors looking to exploit the large and increasingly influential project and portfolio management (PPM) market have developed modules that “snap” into their SaaS platforms. These vendors claim their tools are easy to install, easy to manage and save customers money. It sounds too good to be true. And for most organizations, it is. Carefully consider whether you need a PPM solution that is only capable of providing low-level functionality for the project manager, or if your organization could benefit from PPM technology that provides 360-degree optics across your organization, delivers actionable business intelligence and enables extensive modeling and forecasting capabilities to make data-driven business decisions.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Sep 13, 2018
Moderne Lösungen wie CA PPM bieten kontinuierlich Verbesserungen gegenüber IT-Anforderungsmanagementtools der vorigen Generation. Sie bieten immer wieder neue Funktionalitäten, um die Belastung des PMO, des Finanzmanagers, des Ressourcenmanagers und des Produktmanagers zu verringern. In den letzten Jahren haben neue Anbieter, die am großen und zunehmend einflussreichen Markt für das Projekt- und Portfoliomanagement (PPM) Fuß fassen möchten, Module entwickelt und in ihre SaaS-Plattformen integriert. Diese Anbieter behaupten, dass ihre Tools leicht zu installieren und leicht zu verwalten sind und ihren Kunden Geld sparen. Das klingt zu gut, um wahr zu sein. Und für die meisten Unternehmen ist es das auch.
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CA Technologies EMEA
Published By: CA Technologies_Business_Automation     Published Date: Jun 29, 2018
Application release automation (ARA) tools enable best practices in deploying and promoting applicationrelated artifacts, properties, configurations and even data across an application lifecycle in a safe, predictable and repeatable manner. Gartner reports that using an ARA tool is key to enabling DevOps and achieving continuous delivery. Wikipedia also defines five dimensions of scalability that can apply to ARA tools: • Administrative scalability • Functional scalability • Geographic scalability • Load scalability • Generational scalability This white paper will explain how each of these criteria is relevant when choosing an ARA product that is capable of scaling along with the growth of your enterprise.
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CA Technologies_Business_Automation
Published By: CA Virtualization/Automation     Published Date: Dec 22, 2010
This whitepaper: Describes a 4-stage virtualization maturity lifecycle experienced by many organizations and discusses in detail (using sample project plans) the tasks and capabilities required to succeed at each stage of the maturity lifecycle.
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virtualization, virtual, virtualisation, agility, capex, opex, vmware, hypervisor, gartner, forrester, idc, analyst, server consolidation, private, hybrid, cloud, clouds, datacenter, datacenters, ca technologies
    
CA Virtualization/Automation
Published By: CA WA     Published Date: May 12, 2008
Enterprise Job Scheduling, once the back office function of Operations in the mainframe world, has evolved to become a critical factor in the real time enterprise (RTE). Think you know all there is to know about job scheduling? Take another look and learn how the next generation of job scheduling is evolving into IT Workload Automation, and how CA can help your company realize the real time enterprise.
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roi, bpa, business process automation, ca wa, workload automation, job scheduling
    
CA WA
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