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Published By: Schneider Electric     Published Date: Apr 23, 2019
After buzzing Industry 4.0 all over the media by all OT and IT experts, today, a few key concepts seem to unveil the potential that the industry believes is behind Industry 4.0. These include: Smart Machines, Smart Factory, cyber physical systems, Everything-as-a-Service and a few technologies like OPC UA, cloud and data analytics. Clearly, they are the innovation drivers and must-haves for every vendor of automation products that want to be recognized as leaders or challengers. Sooner or later they will become standards and used by followers and niche players, but the key question for the market of automation suppliers is not who is first in developing and providing all the nice concepts and technologies, but who is creating and combining them in the right way so that they can be turned into new revenue streams. We keep in mind that competitive advantages can be achieved through increasing operational efficiency, but the better way is through strategic uniqueness. Companies which ar
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industry 4.0, iiot, smart machines, smart manufacturing, business models
    
Schneider Electric
Published By: CA Technologies     Published Date: Aug 22, 2017
In his 1966 book “The Psychology of Science,” American psychologist Abraham Maslow tackled the idea that those in the field of psychology needed to approach treatment from multiple perspectives, to take on new ideas, and not just continue using the same theories and techniques created by Freud and his followers so many years ago. Acknowledging that changing your point of view can be difficult, Maslow wrote “[I]t is tempting, if the only tool you have is a hammer, to treat everything like a nail.” We have all had this experience. We get so used to the way things have been done in the past, we sometimes don’t question the reasons for doing them.
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CA Technologies
Published By: Concur     Published Date: Aug 15, 2017
As travel and expense (T&E) management solutions have improved, the expectations of the end user are higher than ever before. Business travellers want a seamless experience and you want better visibility, increased compliance, and reduced spend. Our research identified two types of people – Leaders and Followers. Leaders have most of their spending under management, have increased compliance to company policies and approve expense reports more quickly. Followers are lagging behind.
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platform, travel, payment, expense management, mobile app, corporate budgets, trip cost visibility, enterprise
    
Concur
Published By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
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swyft, branding, brand advocates, consumer, purchase intent, content, media
    
Monotype
Published By: CA Technologies EMEA     Published Date: May 23, 2018
In his 1966 book “The Psychology of Science,” American psychologist Abraham Maslow tackled the idea that those in the field of psychology needed to approach treatment from multiple perspectives, to take on new ideas, and not just continue using the same theories and techniques created by Freud and his followers so many years ago. It may seem curious to refer to psychology in a work on REST and API Design, but it works to illustrate two distinctive points: (1) that all design decisions, regardless of whether they pertain to software or architecture, should be made within the context of functional, behavioral, and social requirements—not random trends; (2) when you only know how to do one thing well, everything tends to look identical. To get started, let’s take a look at REST in some detail by downloading this whitepaper today.
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CA Technologies EMEA
Published By: Thismoment     Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
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user-generated content, e-commerce stratagies, ugc, brand affinity, e-commerce, sales
    
Thismoment
Published By: Smarp     Published Date: Feb 22, 2019
By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
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employee advocacy, employee engagement, social media, social media visibility
    
Smarp
Published By: IBM     Published Date: Oct 24, 2012
Your brand has fans, friends and followers. So what?
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ibm, social media, social media marketing, social media hype, decision making, consumer behavior, consumer habits, digital channels, emerging marketing, business technology
    
IBM
Published By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
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adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing, online advertising, internet marketing, media mix, forecasting, social engagement
    
Adobe
Published By: Simply Measured     Published Date: Jan 31, 2014
How does your brand’s Twitter activity compare to some of the biggest companies on the network?
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simply measured, twitter, marketing, branding, facebook, social media, twitter followers
    
Simply Measured
Published By: BrightEdge     Published Date: Apr 15, 2013
In this edition of SocialShare, we chart the rapid adoption of Pinterest and Quora by the BrandZ top 100 brands. We also highlight how they are successfully engaging users, as measured from the growing number of followers for these brands on Pinterest & Quora.
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enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment, seo platform, seo platform software, seo software, seo success stories, seo white paper, seo white papers, seo case study, seo case studies, seo technology, seo tool, seo tools, seo tracking
    
BrightEdge
Published By: Sysomos     Published Date: Oct 24, 2012
Getting the right people excited about your brand is a powerful way to increase brand awareness and make sales. But how do attract influencers and get them talking about you? Here are 6 tips from Sysomos.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment, agency, marketers, business, enterprise, network, twitter, facebook, fans (24), influencers, fans, followers, evangelists
    
Sysomos
Published By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
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marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing, twitter followers, marketing metrics, search marketing, social media
    
Vocus
Published By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
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loyalty, advocacy, fans, superfans, loyalty, emerging marketing, social media, internet marketing, crm & customer care, e-commerce, traditional marketing
    
CrowdTwist
Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction
    
Bazaarvoice
Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
It sounds straightforward, but if you want to continue to build a community and cultivate new and existing relationships, your followers must find your activity valuable.
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spredfast, twitter, marketing, brand awareness, customer relations, cultivate brand advocacy, social media
    
Spredfast, Inc.
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