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Published By: PR Newswire     Published Date: Oct 21, 2011
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects.
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dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content, multi-channel content syndication, content marketing, engagement, big data, social media
    
PR Newswire
Published By: Cisco     Published Date: Nov 30, 2016
“Back in the day” a smile and a handshake were the weapons of choice for sales people aiming to kill their quotas. Today, these tricks and tools of the trade have evolved, and modern sales people are collaborating with each other and connecting with their buyers more effectively as a result. In this knowledge brief, you’ll learn how they’re doing it.
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Cisco
Published By: Polycom     Published Date: Nov 30, 2017
Do you find yourself asking meeting participants to repeat themselves because the audio quality isn’t crystal clear? Have you ever accidentally ended an important call by hanging up instead of selecting mute? Audio conferencing has evolved and it’s time to eliminate these time and productivity-wasters. Check out this list of top 10 reasons to upgrade your conference phone and see and learn all about the newest star on the conference table, Polycom Trio.
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polycom trio, collaboration, unified communication platforms, conference phones, content sharing
    
Polycom
Published By: CA Technologies     Published Date: Aug 19, 2014
This paper offers a practical look at capacity management, outlining the six key steps IT organizations can take to realize capacity management that delivers maximum value.
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ca technologies, application perfermance management, business integration, business applications, business technology
    
CA Technologies
Published By: Wyng     Published Date: Mar 03, 2015
How are you taking your 2015 digital and social marketing to the next level in 2015? We surveyed 100+ marketing professionals on the state of digital marketing trends. Download our free "State of Digital Marketing Report" to see how marketing evolved in 2014, and where you should invest your efforts in 2015.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: InReality     Published Date: Aug 31, 2015
Rapid consumer adoption of digital technologies and online channels has evolved the traditional path to purchase to the point of no return. Now consumers control when, where and how they research, purchase and receive products, leaving brands and retailers struggling to connect the dots between the online, mobile and physical worlds.
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inreality, digital, strategy, content, commerce, emerging marketing, it management, business technology, internet marketing, crm & customer care, e-commerce
    
InReality
Published By: Cisco     Published Date: Feb 16, 2016
Since the 1990s, email has evolved from a tool used primarily by technical and research professionals to become the backbone of corporate communications. Each day, more than 100 billion corporate email messages are exchanged.1 Security has naturally become a top priority. But mass spam campaigns are no longer the only security concern.
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cisco, email threat, data, data security, information security, security, data management
    
Cisco
Published By: Cisco     Published Date: Apr 11, 2016
The role of the CIO has changed more in the past five years than any other position in the corporate world. IT leaders are now partners with business leaders, and they are tasked with helping companies respond to competitive pressures as quickly as possible. In an effort to improve overall IT agility, compute and application technology has evolved significantly through the use of mobility, virtualization and cloud computing. However, the network itself has yet to evolve, limiting the overall agility of IT today. These technology shifts have transformed almost every part of the enterprise. However, to maximize the potential of these investments, the network must also transform. Read more to learn how.
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cisco apic, network operations, it agility, cloud computing, virtualization, networking, it management
    
Cisco
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
During SXSW Interactive, we gathered a team of five leading brand strategists to answer the five most pressing social questions in our industry. 1. What are the factors your brand considers before launching a social campaign? 2. How has social integration evolved within your organization? 3. How do you think social will influence your brand campaigns in the future? 4. Why is it important to involve your audience with your brand? 5. What advice would you share with someone who is developing a social campaign? Here’s what we discovered...
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spredfast, social, social brand, sponsorship, recognition, consideration, consumer experience, social campaign, integration, emerging marketing, social media, internet marketing
    
Spredfast, Inc.
Published By: Riverbed     Published Date: Aug 22, 2014
Because WAN optimization sits at the intersection of applications, networking, and storage, its potential benefits goes well beyond what enterprises had realized in the past. In fact, WAN optimization has now evolved into an architectural design element that shapes the performance lifecycle of IT.
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optimization, benefit, organization, application, networking, storage, architectural design, performance, lifecycle
    
Riverbed
Published By: Nginx     Published Date: Feb 05, 2015
Application performance has become a hot topic in recent years—but our need for it is, quite honestly, nothing new. Your websites and applications can thrive, or face severe costs, depending on how well you deliver content to your users, and web architecture has had to evolve to deliver to your users. Download this new ebook to learn more about modern applications architecture, including how application delivery has evolved, why the modern application has increased performance expectations and demands and why NGINX and NGINX Plus are the solutions your DevOps team has been waiting for.
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modern application architecture, web architecture, application delivery, performance expectations, devops team, enterprise applications
    
Nginx
Published By: Riverbed     Published Date: Sep 05, 2014
As enterprises have embraced IT trends like cloud computing and virtualization, their operational needs have evolved to make application performance more important than ever before. But operating applications at peak performance is challenging in the cloud. That's why many enterprise IT departments now have Applications Operations groups tasked with ensuring that applications run efficiently across these complex IT stacks. But, most tools designed to address these application performance management (APM) issues were never designed for this dynamic environment. To achieve smooth delivery of applications at all times, Applications Operations groups need APM solutions that can give them insight and analytics to manage their apps. This SlashGuide gives IT managers a scorecard to identify APM solutions that will deliver more efficient application performance.
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apm, applications, operations, enterprise, stacks, dynamic
    
Riverbed
Published By: Aligned Data Centers     Published Date: Nov 16, 2016
With Aligned Data Centers, you are in control of your data center. The paper that follow explains how.
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data center, power, data center energy, power and cooling, data center management
    
Aligned Data Centers
Published By: VMware     Published Date: Feb 24, 2017
IT organizations are largely siloed between the desktop and mobile management worlds. IT has addressed management of mobile devices with modern enterprise mobility management (EMM) solutions. However, Windows desktops have been managed separately using older PC lifecycle management (PCLM) technologies, which have fallen short of basic IT and end user expectations of today’s evolved, mobile-cloud workforce. The VMware AirWatch® Unified Endpoint Management (UEM) solution is a single, platform-independent approach for managing every device and every operating system across any organizational use case. The solution combines traditional client management requirements with modern EMM efficiencies enabling IT to deliver OS policies, patches, and apps over-the-air. Cloud-first management with instant push technologies and self-service capabilities ensure lower cost management, better security, and peak user experience regardless of the device being used to access the corporate environment.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
With Windows 10, Microsoft introduces a consolidated operating system (OS) platform that changes how organizations treat the management of End-User Computing (EUC) environments. This new way of managing Windows is more closely aligned to the enterprise mobile management (EMM) based approaches found in mobile management tools today. This whitepaper provides an overview of how Windows management evolved from a rigid and disruptive PC-centric approach to one offering a flexible and light-touch model. It will also delve into the specific management technologies that Windows 10 introduces, as well as leveraging conventional Windows management tools that are in use today.
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VMware
Published By: Marketo     Published Date: Jun 05, 2014
Nobody wants to get blasted. Commercial email marketing has evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling. When you batch and blast, you are essentially admitting that your emails are not individually relevant. The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule. Download the ebook, Conversations, not Campaigns to learn how you can continuously build engagement with your consumers, one by one, over time!
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marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management
    
Marketo
Published By: Bronto     Published Date: Jan 04, 2012
This customer-centric approach has made ACK a trusted brand and go-to source for paddlesports enthusiasts and outdoor adventurers. As ACK has evolved and grown, email has become an important driver of revenue.
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bronto, marketing, ack, austin canoe & kayak, customer enagagement, email marketing, revenue
    
Bronto
Published By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
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retail marketing, digital marketing, marketing channels, canadian retail, e-commerce, multichannel offerings, email marketing, social media
    
Bronto
Published By: Act-On     Published Date: Oct 09, 2015
LinkedIn has evolved into a powerful lead generation tool for many businesses. Its features, like Publisher and Groups, lend themselves well to connecting businesses with prospects. With so many great features, it can be quite challenging to figure out how to use the ones that best fit your needs. To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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reachmail, linkedin, b2b best practices on linkedin, b2b companies, search marketing, emerging marketing, social media, internet marketing, traditional marketing
    
Act-On
Published By: Symantec     Published Date: Dec 04, 2014
SSL Certificates have been in use for almost 15 years, and they continue to serve a vital role in protecting data as it travels across the Internet and other networks. From online financial transactions to e-commerce to product development, SSL Certificates make it possible for users around the world to communicate sensitive information with the confidence that it is safe from malicious hackers. The Internet has evolved in innumerable ways over the past decade and a half; so why do SSL Certificates continue to instill trust? Simply put, SSL Certificates are very effective in protecting data in transit. Yet, customers transacting on websites and systems that are protected by SSL security still face serious threats . One key reason for this danger: poor SSL Certificate management. Enterprises with hundreds of SSL Certificates from several different providers could lose track of certificates in their environment. This white paper will present the pitfalls associated with poor SSL Certificate management, why they are potentially dangerous to the enterprise, and how enterprises can keep track of SSL Certificates effectively.
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ssl, ssl certificates, business continuity, breach protection, protection, e-commerce, malicious hackers, security
    
Symantec
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence, emerging marketing
    
Radius Intelligence
Published By: Cision     Published Date: Sep 10, 2015
Good customer service on social media can make the difference between an angry churn or a satisfied consumer. Have you implemented social customer service into your business?
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social engagement, social media analytics, social media integration, social media listening, search marketing, email marketing, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce
    
Cision
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
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marketing, performance marketing, programmatic advertising, coordinated marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
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performance marketing, programmatic advertising, coordinated marketing, marketing funnel
    
AdRoll
Published By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
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b2b, marketing, b2b marketing, marketing strategy, customer relationship management, crm, lead nurturing, display, lead targeting, branding, seo, contextual ad placement, data, sales
    
Madison Logic
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