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Published By: Akamai Technologies     Published Date: Aug 17, 2017
The rapid rate of mobile adoption provides today’s users with nearly unlimited access to data and information anytime, anywhere. While “always on” users represent a tremendous opportunity for businesses to increase engagement, revenue, and customer loyalty, they also create unprecedented mobile delivery challenges. In this e-book, we will delve into these challenges and learn how to master them by optimizing for fast APIs, mobile apps, and mobile sites. But before we do that, let’s start our mobile story with some perspective: Approximately half of you reading this e-book will do so on mobile. That fact alone should be a compelling enough reason to keep reading, but in case it’s not, the following data illustrates the impact mobile growth has had on our technological landscape.
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mobile, mobile adoption, customer loyalty, always on
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
Digital experiences on mobile connections suffer from performance issues, and impatient users compound the challenges that slower, intermittent mobile connections raise. Firms need to build a new discrete delivery tier to improve users’ perception of mobile performance and drive conversion and engagement. By dynamically adjusting to context, this new delivery tier can adaptively send the right assets, optimize the sequence, and modulate streaming rich media. this report outlines the delivery tier technology options that application development and delivery (AD&D) professionals must embrace. this is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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mobile performance, technology, digital experience, media
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
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mobile performance, mobile app, customer engagement, channeling
    
Akamai Technologies
Published By: Oracle     Published Date: Aug 17, 2017
What you will learn from this report: • The opportunity of loyalty: two thirds of consumers are already members of at least one restaurant loyalty program • What consumers look for in a restaurant loyalty program • What puts consumers off joining loyalty programs in the first place
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resource management, product data, remote services, asset management, cloud management, web applications, application scheduling, internet of things
    
Oracle
Published By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
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customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
    
RedPoint Global
Published By: RedPoint Global     Published Date: May 11, 2017
While they’re intensifying, business-data challenges aren’t new. Companies have tried several strategies in their attempt to harness the power of data in ways that are feasible and effective. The best data analyses and game-changing insights will never happen without the right data in the right place at the right time. That’s why data preparation is a non-negotiable must for any successful customer-engagement initiative. The fact is, you can’t simply load data from multiple sources and expect it to make sense. This white paper examines the shortcomings of traditional approaches such as data warehouses/data lakes and explores the power of connected data.
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customer engagement, marketing data, marketing data analytics, customer data platform
    
RedPoint Global
Published By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 12, 2017
Deep-dive analytics tools have completely transformed the way many organizations do business—helping remove the guesswork from major areas of operations, and provide everybody with the clear, actionable answers they need to make informed business decisions. The benefits of sophisticated analytics are being reaped across the business. But according to Deloitte, HR is lagging behind— with only 14 percent of companies using analytics in HR, compared to 77 percent using these tools in Operations1.
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human resources, employee engagement, talent management
    
Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 12, 2017
As we turn our attention to 2017, HR leaders have their destinies and those of the modern workforce firmly in their hands. Businesses have never faced such extreme levels of uncertainty. On a macroeconomic level, they are still unclear on how and when the UK’s “Brexit” from Europe will proceed while trying to predict how a political outsider in the White House will affect global markets. Meanwhile, they are seeing their success threatened by disruptive upstarts and their operating models challenged by employees’ cry for new ways of working.
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human resources, employee engagement, talent management
    
Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 12, 2017
By adopting modern best practices for HR and Talent Management you will ensure your business takes full advantage of new and innovative cloud processes and technologies. This will help your HR resources operate much more efficiently and set your business up with the ability to rapidly adapt and grow when needed.
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human resources, employee engagement, talent management
    
Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 12, 2017
In the world of HR, many of us talk about employee engagement, and the intrinsic link between engagement and productivity is well understood. But how many of us truly understand the reasons why? And do we truly recognize just how important it is to the HR department and the business as a whole?
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human resources, employee engagement, talent management
    
Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 12, 2017
These are troubling times if you are looking for talent. As I talk with organizations, one theme continues to come up: “We can’t fill open jobs… and people that join us don’t stay for very long.” All you have to listen to is one of the many economic reports that are on the news every day to hear that the economy is strong and jobs are plentiful.
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human resources, employee engagement, talent management
    
Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 12, 2017
Corporations today are focused on employee engagement – but the task of keeping employees engaged is not that easy. Recent research shows that 38 percent of the respondents to PwC’s Annual CEO Survey see effective performance management as a critical factor when they were asked “what aspects of their talent strategy would make the greatest impact on attracting, retaining and engaging the people you need to remain relevant and competitive.”1 Achieving simultaneous growth in top-line revenue and bottom-line profitability has come, and likely will continue to come, through greater levels of workforce efficiency.
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cloud, cloud computing, performance management, survey, employee engagement, efficiency
    
Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017
Published By: Google     Published Date: Aug 09, 2017
This report looks at the biggest changes in firms’ expectations of their chief information security officers (CiSOs) and provides specific examples of how top information security professionals rise to those occasions.
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security, ciso, chief information security officers, performance, customer experience, customer engagement
    
Google
Published By: NAVEX Global     Published Date: Jul 17, 2017
Thirty percent of organisations expect to do more work through outside third parties in 2017. However, third parties are responsible for 75 percent of foreign bribery schemes, making these engagements rife with risks that can’t be ignored. A strong third-party risk management programme will help your organisation make smart choices when it comes to engaging with outside business partners. The Definitive Guide to Third-Party Risk Management gives you insight, advice and examples to help your organisation recognise and address third-party risk.
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assessments, workflow, overseer, documentation, organisation, writing, review, feedback
    
NAVEX Global
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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customer experience, branding, customer interaction, technological influence, customer engagement
    
IBM
Published By: The Starr Conspiracy     Published Date: Jun 29, 2017
In this report, discover what’s important to learning buyers and what has changed with them since 2014.
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sales engagement, active evaluation, brand and need awareness, sales leveraging, trade show, active evaluation
    
The Starr Conspiracy
Published By: FICO     Published Date: Jun 15, 2017
Using FICO solutions, BMW improved their customer experience and increased retention by implementing an analytically-driven, automated digital-lifecycle marketing and communications platform. This solution uses a multi-channel customer engagement approach to streamline and improve conversion across the customer lifecycle.
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FICO
Published By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
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generation z, communication, media, marketing, branding, customer engagement, digital engagement
    
Monotype
Published By: 8x8 Inc.     Published Date: Aug 09, 2017
Do you know what happens when a customer connects with your contact center? Not just the way in which he or she is routed to an agent, or the information accessed during the interaction— but what really happens in the conversation that makes the encounter an exceptional one? Do you have any insight into how your agent responded to that individual user, or a way to proactively ensure that other prospects and customers on any channel can have a consistent and positive experience? Are you leveraging all employees in your organization who have a stake in the customer experience, either directly or because their job influences the process? Do you feel confident that you have every metric at your disposal to make the best business decisions? Download now to learn more!
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modern customer, contact center, customer engagement, branding
    
8x8 Inc.
Published By: Genesys     Published Date: Jul 19, 2017
Get Gartner’s Complete Analysis of Each Contact Center Vendor
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genesys, contact center infrastructure, cci, contact center engagement, cec
    
Genesys
Published By: Genesys     Published Date: Jul 19, 2017
Move to the Cloud with Confidence
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genesys, contact center infrastructure, cci, contact center engagement, cec
    
Genesys
Published By: Genesys     Published Date: Jul 19, 2017
Contact Center Interaction Management for Midsize AND Large Contact Centers
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genesys, contact center infrastructure, cci, contact center engagement, cec
    
Genesys
Published By: Genesys     Published Date: Jul 19, 2017
The Cloud Enables Increased Responsiveness
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genesys, contact center infrastructure, cci, contact center engagement, cec
    
Genesys
Published By: Genesys     Published Date: Jul 19, 2017
Migrate Your Contact Center to the Cloud with Confidence
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genesys, contact center infrastructure, cci, contact center engagement, cec
    
Genesys
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