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Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Deep Software     Published Date: Nov 14, 2007
With so much of today's commerce being conducted electronically, providing staff with internet access has become a business necessity. The improper use of e-mail and instant messengers can lead to extremely expensive lawsuits, and the proliferation of mobile devices has made it considerably easier for errant employees to steal sensitive information. This white paper will detail the risks to which organizations that do not monitor their employees are exposed and explain the right way for organizations to go about monitoring.
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security, security management, access control, identity management, data protection, email security, iam, authentication, instant messaging, tracking, workforce, workforce management, employee management, deep software
    
Deep Software
Published By: Response Media     Published Date: Jan 23, 2007
Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
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customer email, rich media, mobile advertising networks, content personalization, instant messaging marketing, podcast marketing, behavioral marketing
    
Response Media
Published By: Trend Micro SaaS     Published Date: Oct 08, 2008
According to experts at TrendLabs, spam now makes up close to 95% of all email and continues to grow. In the first three months of 2008 spam rates almost doubled over rates observed at the end of 2007 and TrendLabs predicts that average daily spam volumes will increase by 30 to 50 billion messages per day within the year.1 As spam continues to grow at dramatic rates, traditional on-premise email security products are failing to keep up. This limitation is one of the primary reasons that IDC predicts demand for hosted security solutions -also known as SaaS (Software as a Service) solutions-will grow by more than 30% annually through 2012.2 For context, the growth rate for hosted email security is projected to be more than eight times that of the traditional software email security market, and more than 60% faster than appliance-based email security solutions.
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saas, trend, trend micro, software as a service, trendlabs, email security, security, interscan messaging, service level agreement, sla, virus, spam, phishing, distributed denial of service, ddos, filtering
    
Trend Micro SaaS
Published By: HP     Published Date: Aug 26, 2014
UC combines voice, email, instant messaging (IM), audio conferencing, and video conferencing with presence awareness to immediately locate and contact individuals. HP's collaborative and modular approach to UC increases business productivity, reduces risks, and reduces telecommunications costs, helping you reach people more effectively, and helping your customers and partners reach you. Learn more
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unified, instant messaging, email, video, communication, modular, audio, conferencing, data, business, technology, portfolio, cloud-based, support, portal, solution, consolidate, islands, access, reliable
    
HP
Published By: Intermedia     Published Date: Nov 10, 2008
Microsoft Exchange is the leading business email and collaboration solution for the small,up to the large, business markets, and this whitepaper compares the security of Microsoft Exchange Services deployed in-house versus a hosted model with SaaS service providers. By choosing Intermedia as their Hosted Exchange SaaS Solution Provider, businesses can achieve email and total messaging security, as well as a piece of mind, by leveraging Intermedia’s infrastructure and experience with running a secured messaging platform.
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intermedia, email security, logical server security, software as a service, saas, microsoft exchange services, security assessment testing, security
    
Intermedia
Published By: Trend Micro SaaS     Published Date: Sep 01, 2009
This comprehensive hosted service blocks email threats before they can touch the network, integrating powerful anti-spam and anti-phishing with award-winning antivirus and anti-spyware. Security leader Trend Micro updates and tunes the solution to keep the customer's network secure while saving valuable IT resources.
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saas, trend, trend micro, software as a service, trendlabs, email security, security, interscan messaging, service level agreement, sla, virus, spam, phishing, distributed denial of service, ddos, filtering, worry free, security, remote manager
    
Trend Micro SaaS
Published By: Trend Micro SaaS     Published Date: Oct 08, 2008
Businesses are experiencing a dramatic increase in spam and email-based attacks. These assaults not only hurt employee productivity, they consume valuable IT staff time and infrastructure resources. These threats can also expose organizations to data leaks, compliance issues and legal risks. Trend Micro's SaaS email security solution blocks spam, viruses, phishing, and other email threats before they touch your network, helping you reclaim IT staff time, end-user productivity, bandwidth, mail server storage and cpu capacity. Optional content filtering enforces compliance and helps prevent data leaks.
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saas, trend, trend micro, software as a service, email threats, mail server, productivity, bandwidth, trendlabs, email security, security, interscan messaging, service level agreement, sla, virus, spam, phishing, distributed denial of service, ddos, filtering
    
Trend Micro SaaS
Published By: BlueHornet     Published Date: Jun 06, 2008
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
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email marketing, email messaging, blue hornet, bluehornet, branding, reputation
    
BlueHornet
Published By: LivePerson     Published Date: May 17, 2016
At the end of last year, the US alone had 435 million smart mobile devices in use — that’s 35% higher than the total US population. Among smartphone users, 68% use messaging apps regularly. And 84% of smartphone engagement with apps is spent communicating via text, email, and social channels. What does this mean for brands? The current state of CX is broken. Brands focus too much on channel and transaction, ignoring the customer’s preferences, and, ultimately, negatively affecting their bottom line. But wherever there’s a disconnect, there’s also opportunity. In increasing numbers brands are turning to messaging platforms and apps to offer more efficient, convenient customer service.
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liveperson, idc, consumer relations, mobile, smartphones, mobile apps, brand engagement
    
LivePerson
Published By: Osterman Research, Inc.     Published Date: Dec 28, 2010
Best practices focused on email, social media and archiving
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email, messaging, best, practices, social, media, twitter, facebook, smartphones, compliance
    
Osterman Research, Inc.
Published By: Mimosa Systems     Published Date: Jan 14, 2009
Email archiving is emerging as a critical new IT application for managing email. For legal discovery, storage management, and regulatory compliance, email archiving provides important benefits that cannot be achieved with native email applications. The purpose of this “Email Archiving 101” paper is to provide a basic introduction to email archiving and explain how it benefits management of the email application server. The leading enterprise email application is Microsoft® Exchange Server, and this paper is geared toward this application; however, the principles discussed apply to all messaging applications.
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mimosa systems, email archiving, mimosa nearpoint, microsoft exchange server, email applications, enterprise email application, it management, enterprise applications, platforms
    
Mimosa Systems
Published By: Mimosa Systems     Published Date: Jan 14, 2009
This white paper will present an improved approach to legal discovery for Microsoft® Exchange systems provided by Mimosa Systems. Unlike existing methods for legal discovery of Exchange Server data, Mimosa’s approach delivers major advances in performance and granularity of information. To begin this paper, we will review the industry forces that are driving the need to manage email for legal discovery, followed by a discussion of the market-leading enterprise messaging application—Microsoft Exchange Server and the challenges it presents for legal discovery.
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mimosa systems, microsoft exchange systems, legal discovery, email for legal discovery, platforms, storage
    
Mimosa Systems
Published By: Trend Micro, Inc.     Published Date: Apr 29, 2009
Data breaches can carry very serious consequences, such as the revelation in February 2008 that that the Hannaford Brothers chain of supermarkets lost more than four million debit and credit card numbers to hackers. The bottom line is that organizations must implement Data Loss Prevention (DLP) systems to protect themselves against the growing array of threats they face from inadvertent and malicious data leaks from email, instant messaging and other systems.
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trend micro, data breach, dlp, credit cards, breaches, data breaches, data loss prevention, dlp, hackers, sensitive information, malicious data leaks, threats, confidential information, data loss, data protection, encryption, ip loss, intellectual property, loss of intellectual property, loss of reputation
    
Trend Micro, Inc.
Published By: Proofpoint     Published Date: Apr 22, 2010
This report summarizes the findings of Proofpoint's sixth-annual email security and data loss prevention study, including surprising statistics about how large companies manage the risks associated with outbound email, blog postings, media sharing sites, social networking sites, mobile Internet-connected devices and other electronic communications streams.
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proofpoint, outbound email, data loss prevention, email security, social networking, electronic messaging, mobile email
    
Proofpoint
Published By: Rand Secure Archive     Published Date: Jun 06, 2013
Without a doubt, technology has revolutionized the way business is done. The vast majority of internal and external communication is now done through email, instant messaging, VOIP and other types of electronic communication. In addition, most business documents exist in digital form. The digitization of business has had significant implications for litigation. Legal eDiscovery is now an essential part of settling cases between organizations. Previously, many companies believed that eDiscovery was only for organizations that were public or highly regulated, but now most companies recognize that electronically stored information (ESI) regulations are applicable to all organizations and there is an ever-increasing need for cost-effective eDiscovery.
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coding, ediscovery, legal, effective, organization, networking, security, it management, storage, data management
    
Rand Secure Archive
Published By: Proofpoint     Published Date: Apr 22, 2010
This whitepaper explains how Proofpoint MLX technology provides unrivalled defense against spam.
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proofpoint mlx, spam detection, email security, phishing attack, saas, messaging security
    
Proofpoint
Published By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
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Iterable
Published By: Sunbelt Software     Published Date: Aug 04, 2008
Security is the most single critical task for any email administrator. Starting with a foundation of anti-spam and anti-virus capabilities, organizations should focus on other capabilities, as well, including policy management and a variety of other tasks designed to protect the network and the company from external and internal threats.
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email security, secure messaging, secure im, exchange, exchange server, microsoft exchange, ms exchange, sunbelt, sunbelt software, security
    
Sunbelt Software
Published By: PKWARE     Published Date: Oct 22, 2007
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
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sms marketing, mobile marketing, email marketing, text messaging, text marketing, sms, sms, mobile, email, text, sms messaging, mobile messaging, mobilestorm, mobilestorm
    
PKWARE
Published By: Mimecast     Published Date: Aug 19, 2009
Businesses over the past ten years have used email archiving solutions in order to meet record retention compliance, facilitate electronic discovery, and control message-related storage costs. Despite these benefits, many organizations still have not adopted an archiving solution and still simply enforce mailbox quotas or message deletion policies as the best way to manage messaging environments.
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mimecast, saas, software as a service, email archive, medium-size business, esg, storage
    
Mimecast
Published By: Trend Micro SaaS     Published Date: Sep 22, 2009
Just about anybody with an email address knows about spam and spam filters-or at least they think they do. However, it is a complex subject, with far more to it than meets the eye. This Ferris Research white paper looks at spam: what it is, how it is sent, and how it is filtered. It unravels the complexities and gives an accessible, factual overview into the scourge of spam.
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saas, trend, trend micro, phishing, spam filters, software as a service, trendlabs, email security, security, interscan messaging, service level agreement, sla, virus, spam, phishing, distributed denial of service, ddos, filtering, worry free, security
    
Trend Micro SaaS
Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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Iterable
Published By: BlueHornet     Published Date: Jun 06, 2008
Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success.
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email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
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