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Published By: McAfee     Published Date: Dec 28, 2009
McAfee Labs foresees an increase in threats related to social networking sites, banking security, and botnets, as well as attacks targeting users, businesses, and applications. However, in 2010 McAfee also expects to see an increase in the effectiveness of law enforcement to fight back against cybercrime is also anticipated. Read this report to learn more about what to expect in 2010.
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mcafee, cybersecurity, hackers, malware, security threats, trojan horses, virus protection, vulnerability assessments
    
McAfee
Published By: BlueHornet     Published Date: Jun 11, 2008
The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
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blue hornet, bluehornet, data collection, data mining, subscriber information, subscriber, newsletter design, newsletter managment
    
BlueHornet
Published By: Bronto     Published Date: Feb 01, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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email, omnichannel, retail, ecommerce
    
Bronto
Published By: InfusionSoft     Published Date: Apr 07, 2011
Infusionsoft, the Leader in Marketing Automation Software has created a simple Guidebook to help business owners navigate online growth.
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internet marketing, infusionsoft, small business success, website effectiveness, traffic generation, list building, contact management, e-mail marketing
    
InfusionSoft
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Quantcast     Published Date: Feb 13, 2015
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your own performance with these simple questions every advertiser should ask.
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ad performance, advertising solutions, best practices, quantcast, ad terminology, emerging marketing
    
Quantcast
Published By: Symantec     Published Date: Aug 09, 2013
As virtualization-aware endpoint security solutions continue to evolve, more and more functionality is offloaded from a single VM to its supporting infrastructure in the form of Virtual Appliances (VA). In addition to considering the performance impact of this re- architecting, administrators must also ensure that the protection offered remains fully-functional, even in virtual environments. Learn More.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec
Published By: Brainshark     Published Date: Nov 05, 2013
If it's everyone's job to enable your sales team, it's no one's job. This study highlights the lack of a consistent definition for the sales enablement function, and the importance of this role in organizations today to bridge the disconnect between marketing and sales goals.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
How are you helping to drive revenue? Sales enablement involves collaboration from every part of the organization. This E-book takes an inside look at how today's organizations can impove sales productivity - and put an end to "random acts of sales support."
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark
Published By: Business Software     Published Date: Apr 04, 2013
As today’s global marketplace becomes more sophisticated, the number and complexity of mission-critical financial transactions that companies conduct on a day-to-day basis continues to grow exponentially. Even small and mid-sized businesses are plagued by a rapidly increasing volume of financial processes that are highly intricate and multi-faceted. These activities, while important, are administrative in nature and often distract staff from more strategic planning initiatives that directly impact company prosperity and growth. Additionally, as legislative pressures continue to grow, and the rules imposed by Sarbanes Oxley, BASEL II, and other regulations become more stringent, businesses need to find better ways to ensure compliance by effectively logging, tracking, auditing, and reporting their financial data.
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various types of business transactions, cost effectiveness, business-software.com, revealed, finance
    
Business Software
Published By: Logicalis     Published Date: Mar 12, 2014
We are pleased to present the findings of The Impact of IT Transformation on Enterprise Computing sponsored by Logicalis and HP. The objective of this research is to better understand how the different stages of IT transformation can affect an organization, the challenges of advancing through each stage and how successful progression can improve an organization’s IT effectiveness.
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logicalis, it transformation, it strategy, it budget, it solutions, it system, it priorities, networking
    
Logicalis
Published By: Centrify     Published Date: Nov 10, 2013
Leveraging the cloud to bring cost effectiveness and efficiency to an organisation must always be coupled with advanced security measures. Learn how Centrify, through its wide range of products, is able to provide firms both basic and advanced identity access management solutions - making fully integrated security possible.
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centrify, iam, identity management, access management, identity and access management, security, cloud solutions, cloud security
    
Centrify
Published By: Cisco     Published Date: Jan 15, 2015
Empirical data from our individual Product Analysis Reports (PARs) and Comparative Analysis Reports (CARs) is used to create the unique Security Value MapTM (SVM). The SVM provides a quick, clear overview of the relative value of security investment options by mapping security effectiveness and value (TCO per protected Mbps) of tested product configurations.
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comparitive analysis, datacenter, social, analytics, security, data management
    
Cisco
Published By: DocuSign     Published Date: Apr 12, 2017
In a 2015 survey of 318 procurement leaders, Ardent Partners research found that the majority still view the number one goals to be enhancing procurement's overall effectiveness and supplier influence in an organization. Download this research report to learn more about how you can utilize new technologies to reach optimal success.
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DocuSign
Published By: Citrix Systems, Inc.     Published Date: Jan 19, 2016
The SVM illustrates the relative value of security investment options by mapping security effectiveness and value of tested product configurations. The SVM provides an aggregated view of the detailed findings from NSS Labs’ group tests.
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citrix, firewall, security, svm
    
Citrix Systems, Inc.
Published By: Citrix Systems, Inc.     Published Date: Jan 19, 2016
The SVM provides a quick, clear overview of the relative value of security investment options by mapping security effectiveness and value of tested product configurations.
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citrix, waf, firewall, tco, security
    
Citrix Systems, Inc.
Published By: Adobe     Published Date: Mar 17, 2016
View the on-demand webinar to learn how to win more deals, reduce risk, and cut sales cycle time from weeks to hours.
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adobe, sales effectiveness, sales friction, webinar, business technology, sales
    
Adobe
Published By: IBM     Published Date: Oct 22, 2013
Service Virtualization For Dummies, IBM Limited Edition written by industry analysts Marcia Kaufman and Judith Hurwitz, shares how to deliver higher quality software by increasing the efficiency and effectiveness of your testing
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ibm, service virtualization, service volatility, identifying services to virtualize, testing phases, enternal sources, implementing services, measuring roi
    
IBM
Published By: IBM     Published Date: Oct 24, 2013
This IBM whitepaper presents facilities management solutions that utilize feature integrated processes and analytics to create smarter buildings. Facilities management solutions can help improve the effectiveness of a distributed workforce, increase facilities utilization and accelerate workplace configurations.
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distributed workforce, facility management, integrated process, facilities management solution, real estate, capital projects, facilities management, integration
    
IBM
Published By: IBM     Published Date: Jan 10, 2014
Discover service virtualization and how it fits into the big picture of software quality.  In this book, Service Virtualization For Dummies, IBM Limited Edition written by industry analysts Marcia Kaufman and Judith Hurwitz, learn how to deliver higher quality software by increase the efficiency and effectiveness of your testing processes while reducing testing downtime and testing cost.
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ibm, service virtualization, testing, development, test automation, user interface, quality assurance, architecture
    
IBM
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Net Atlantic     Published Date: Jun 04, 2010
Register for this live event: Date: Thursday, September 2, 2010 Time: 2:00pm EDT / 11:00am PDT Length: 1 Hour During this one hour session, we'll discuss 5 components of a successful email marketing strategy and how to increase relevance through segmentation and targeting, including: .creating and delivering relevant content; .applying profile and behavior-based targeting; .automating email campaigns to match the customer purchase lifecycle; .achieving the right contact frequency for your audience; and .testing your strategy for effectiveness.
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email marketing, webinar
    
Net Atlantic
Published By: Oracle     Published Date: Dec 18, 2012
It seems as if everyone is talking about the critical nature of measuring the effectiveness and return-on-investment of social media.
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oracle, crm, social strategies, branding, optimize social strategies
    
Oracle
Published By: Oracle     Published Date: Mar 18, 2014
Much as a journalist is expected to report on the “who, what, when,” etc. when filing their story, professional business-to-business (B2B) sales reps are more likely to open doors, nurture opportunities, and close deals when they know more about their prospect or customer. Sales Intelligence, as a broad category of tools and services within the Sales Effectiveness space, represents a significant opportunity for all varieties of sales-oriented job roles to better understand their buyer both before and during the traditional — and non-traditional — sales cycle. This Research Brief summarizes initial Aberdeen research findings based on recent sales intelligence data collected from 206 survey respondents, and provides specific guidance regarding best practices and technologies that sales leaders and sales operations practitioners are well-advised to adopt.
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oracle, b2b, sales intelligence, sales effectiveness, traditional sales cycle, non traditional sales cycle, sales operations, sales research
    
Oracle
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