Today, email deliverability is a challenging goal and a moving target all at the same time. Traditional metrics such as email volume and open rates are going up, but inbox placement is in decline. And no matter how fantastic your email is, it wonít generate a response if it isnít delivered. So, what can todayís marketers do to make sure their messages hit the inbox?
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This solution is not only more accurate than traditional seed based monitoring when it comes to inbox delivery, but a solution that allows you to react immediately to any fluctuation in your inbox delivery as it happens.
There is a lot of email-marketing advice floating around out there. And, frankly, a lot of it is bad. Hunches and conventional wisdom DO NOT drive sound marketing decisions. Data does. And the fresh the data, the BETTER!
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Learn more by downloading our quick overview white paper.
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity of 50,000 brands, and how their customers are engaging with those emails.
Among the many useful elements of eDataSourceís visibility into the email activity of 50,000 brands is what we can see of how each subscriber in an email marketerís audience is being mailed by specific other brands. This view provides a picture of which other brands are competing against yours for attention in your audienceís inboxes.
eDataSource compares certain quarterly email activity and engagement metrics across four similar retailers, based on our visibility into the email activity of 53,000 brands, and how their customers are engaging with those emails.
Deliverability is the crucible of email marketing. Nothing good can happen when your email doesnít even get to your customerís inbox. eDataSource tracks and reports on deliverability with its Inbox metric, which nets out spam events against mailing quantity.
eDataSource sees the full range of Inbox Placement performance, based on our visibility into the email activity of 53,000 brands and their customers engagement with those emails. Email marketers whoíve achieved Inbox Placement rates of at least 95% are thought to be doing pretty well. Still, we often see Inbox Placement rates in the 80s for overall brands, and in the 20s, or even less, for certain individual campaigns.
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