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Published By: Marketo     Published Date: Jun 05, 2014
Download the ebook, Move Beyond Batch and Blast Emails, to see how you can achieve your marketing goals — whether you’re looking for higher open rates, higher click-through rates, higher audience engagement, or higher marketing-driven revenue.
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marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, email marketing
    
Marketo
Published By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
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content marketing, content strategy, collaboration, content creation, content contribution incentives, content planning, content mapping, emerging marketing
    
Marketo
Published By: Marketo     Published Date: Jul 13, 2015
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks like. To learn how you can use engagement marketing techniques in your own marketing, download our ebook: The 5 Principles of Engagement Marketing.
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engagement marketing, data, interactions, targeting, marketing, communications, content, email marketing
    
Marketo
Published By: Marketo     Published Date: Oct 17, 2016
This ebook will explore why customer loyalty is critical for every marketer to foster and then how marketers can engage loyal customers as well as identify and engage non-loyal customers strategically to build loyalty. Download to learn more!
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cuatomer loyalty, brand loyalty, customer service, crm & customer care, marketing research, traditional marketing
    
Marketo
Published By: Marketo     Published Date: Oct 17, 2016
This ebook will review the potential blunders marketers make in their email marketing campaigns, why those blunders make a difference, and then how to prevent (and fix) these types of mistakes. Download to learn more!
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email marketing, email blasts. electronic marketing, crm & customer care, e-commerce
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: Oct 04, 2017
Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes—or already have—as you undertake your programs and campaigns. This ebook will cover the eight most common digital marketing pitfalls, including those related to channel optimization, social media, metrics, and more, to help you understand how to avoid or fix them.
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digital marketing, channel optimization, social media, metrics, pitfalls
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
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Marketo
Published By: Marketo     Published Date: Mar 20, 2018
With nearly 60% of marketers working in teams of only one to five people, it's no wonder that small marketing teams are often tasked with doing more, but with fewer resources. But even with these challenges, small marketing teams can make the best of their situation by utilizing their strengths of agility, creativity, and adaptability, and by focusing on the efforts that give them the best return on investment. However, even with this sound plan, it's not always a smooth ride to success. As a full, comprehensive solution, small marketing teams should look to automate their processes through the use of a marketing automation platform. This strategy can effectively help to conquer small team woes and drive success, making the team appear not so small after all. Download this ebook to learn how marketing automation can empower small teams to function at their peak, including: The challenges and advantages of a small team 5 ways that a marketing automation solution can help small teams
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Marketo
Published By: Oracle Corp.     Published Date: Mar 05, 2013
Emerging technologies such as cloud computing are essential, not only for the consolidation of database applications but also for the storage, availability, security and performance of increasingly complex data warehousing architectures.
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oracle, database, cbs, software integration, cloud computing ebook, sound hardware, business technology
    
Oracle Corp.
Published By: Safari Books     Published Date: Jun 08, 2009
ITIL Version 3 Best Practices has expanded the concept of IT service delivery from day-to-day operations of those services to the Service Lifecycle. ITIL Version 3 Best Practices includes five lifecycle phases (each with its own guidebook): Strategy, Design, Transition (which covers implementation and change), Operations and Continual Improvement.
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safari books online, government, it service management, itil, version 3, best practices, strategy, design, transition, maintenance, office of management and budget, omb, sox, sarbanes-oxley, it operations, service strategy, service design, service level management, slm, operational level agreements
    
Safari Books
Published By: TRUSTe     Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
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conversion rates, lead quality, response rates, ecommerce, lead generation, demand generation, conversion rates, privacy, trust, credibility, loyalty, revenue, bookings, sales
    
TRUSTe
Published By: Oracle     Published Date: Dec 18, 2012
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
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oracle, crm, branding, social strategies, crm & customer care
    
Oracle
Published By: Oracle     Published Date: Apr 05, 2013
Today’s consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across all channels – including social media – retailers risk alienating customers and driving them to other brands. To meet these challenges, many retailers are deploying software-as-a-service (SaaS) contact center systems that address these problems and create new opportunities. This eBook follows one shopper’s journey and how the concept of the contact center of the future provides the better overall experience.
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expect better service, better products, better communication, smarter service, contact center, oracle
    
Oracle
Published By: Oracle     Published Date: Apr 05, 2013
In a volatile and hyper-competitive market, delivering exceptional multichannel customer service consistently is essential. But delivering world-class service on tight budgets and to even tighter deadlines is a tough challenge for even the largest organizations. That’s why so many of the world’s most successful organizations choose to deliver customer service in the cloud. This eBook is a short introduction on how IT helps drive value for the business through cloud-based customer service solutions.
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competitive market, exceptional multichannel service, service, customer service, tough challenge, oracle, agile, secure, reliable
    
Oracle
Published By: Oracle     Published Date: Oct 02, 2013
Knowledge Management: 5 Steps to Getting It Right the First Time Transform Customer Service with Oracle’s Comprehensive Solutions.
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oracle, service, marketing, knowledge management, ebook, crm & customer care
    
Oracle
Published By: PGi     Published Date: Mar 09, 2016
If marketing is anything like it is portrayed on television, your job would be to show up at your ad agency, give the thumbs up (or down) to the creative and media plan, and then go out for a fancy dinner with lots of cocktails.
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PGi
Published By: Progress Software     Published Date: Mar 21, 2014
SaaS is one of the hottest trends in the enterprise application market, but it remains unchartered territory for many software businesses. This eBook discusses some of the most important issues with SaaS that need to be addressed, including pricing your SaaS application, compensating your sales team and exporting your SaaS applications into new and emerging markets.
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progress software, saas, saas application, saas providers, saas pricing, market development, saas strategy, enterprise applications
    
Progress Software
Published By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
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bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce
    
Bronto
Published By: Bronto     Published Date: Jan 02, 2014
Attention digital marketers, we are no longer in control. Whether they realize the true strength of their powers or not, consumers now have the upper hand of the digital marketing experience. Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement.By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining 5 chapters over the next few weeks.
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lifecycle marketing, customer engagement, e-commerce marketing, acquiring subscribers
    
Bronto
Published By: IBM     Published Date: Oct 10, 2014
This white paper describes software as the invisible thread that links product parts into an intelligent whole. It examines software delivery for smart products and strategies for evolving software development into a business process.
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ibm, agility, software productivity, agile teams, agile practice, faster solutions, adoption mistakes, dummies, ebook, software teams, growing popularity, growing scalability, software development
    
IBM
Published By: IBM     Published Date: Oct 10, 2014
This IBM ebook explains what systems engineering is and how it can help you simplify the development of smart, connected products.  Learn how to speed time-to-market, ensure business agility, deliver high-quality smart products, and cut costs.
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ibm, systems engineering, business agility, smart products, cut costs, agility, revolutionizing requirements, system modelling, collaborate changes, modelling changes, engineering, software development
    
IBM
Published By: IBM     Published Date: Oct 10, 2014
This case study examines the adoption of agile processes within a European embedded technology provider, focusing on the challenges encountered in deploying agile beyond beyond software development activities.
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ibm, agility, software productivity, agile teams, agile practice, faster solutions, adoption mistakes, dummies, ebook, software teams, growing popularity, growing scalability, software development
    
IBM
Published By: IBM     Published Date: Oct 10, 2014
This paper introduces practical approaches to Agile focused on core principles and practices and shows how they improve project results for embedded systems development.
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ibm, agility, software productivity, agile teams, agile practice, faster solutions, adoption mistakes, dummies, ebook, software teams, growing popularity, growing scalability, real-time, embedded software, solution for systems, software development, it management
    
IBM
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