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Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, brands, customer experience, customer journey, conversion, engagement, machine learning, personalization, recommendation, conversational marketing, retail.
    
Zoovu Limited
Published By: Sift     Published Date: Jul 12, 2019
"In today’s digital landscape, balancing user experience with customer safety has never been more important -- or more difficult. By surveying 500 employees responsible for fighting fraud, Sift found that 77% prioritize delivering a frictionless experience, but nearly as many say fraud prevention blocks this goal. The answer isn’t additional fraud prevention. Businesses must adopt a Digital Trust & Safety approach, strategically aligning risk and revenue decisions supported by sophisticated processes and technology. How can you optimize your business strategies for the challenges and opportunities of the digital world? Read This Guide To Find Out How to move beyond reactive fraud-fighting strategies and deliver excellent customer experiences without compromising safety The 4 qualities of a Digital Trust & Safety organization A step-by-step guide to help you evolve to Digital Trust & Safety Why the time for Digital Trust & Safety is now"
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Sift
Published By: Sift     Published Date: Jul 15, 2019
"In today’s digital landscape, balancing user experience with customer safety has never been more important -- or more difficult. By surveying 500 employees responsible for fighting fraud, Sift found that 77% prioritize delivering a frictionless experience, but nearly as many say fraud prevention blocks this goal. The answer isn’t additional fraud prevention. Businesses must adopt a Digital Trust & Safety approach, strategically aligning risk and revenue decisions supported by sophisticated processes and technology. How can you optimize your business strategies for the challenges and opportunities of the digital world? Read This Guide To Find Out How to move beyond reactive fraud-fighting strategies and deliver excellent customer experiences without compromising safety The 4 qualities of a Digital Trust & Safety organization A step-by-step guide to help you evolve to Digital Trust & Safety Why the time for Digital Trust & Safety is now "
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Sift
Published By: Gleanster Research     Published Date: Aug 30, 2013
Delivering a more personalized and engaging customer experience across digital channels is a critical concern for Top Performing organizations. Why? Because Top Performers are 7 times more likely than Everyone Else to recognize the online customer experience as a top three source of competitive advantage.
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Gleanster Research
Published By: Cisco     Published Date: Jan 08, 2016
Financial services customers are increasingly going digital, but human assistance continues to play a pivotal role — especially in the purchase journey — and many banks still only allow customers to get this assistance over the phone or in a branch. To improve the customer experience, increase the productivity of frontline experts, and increase sales, eBusiness and channel strategy executives should consider weaving human advisors and digital technologies together with video banking. Success will require more than just a simple video call. eBusiness and channel strategy executives need to ensure that video banking capabilities let prospects collaborate effectively with an expert when and where they choose and that experts are supported by the right processes, tools, and training.
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cisco, video banking, driving digital sales, improving customer experience, best practices, small business, finance
    
Cisco
Published By: Microsoft Surface     Published Date: Jun 30, 2017
The Natural Progression of the Digital Experience Our notes are the gatekeepers to discovery. From alternating current to the lithium battery, the flick of a pen is often the first stage of every great idea, but how many other great discoveries and connections have we missed, simply because we didn’t write something down?
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Microsoft Surface
Published By: Microsoft Surface     Published Date: Jun 30, 2017
The Natural Profession of the Digital Experience Our notes are the gatekeepers to discovery. From alternating current to the lithium battery, the flick of a pen is often the first stage of every great idea, but how many other great discoveries and connections have we missed, simply because we didn’t write something down?
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Microsoft Surface
Published By: MuleSoft     Published Date: Jan 16, 2018
The enterprise world is changing faster than ever. To compete, it is now necessary to do business at an almost unprecedented size and scale. In order to achieve this scale, winning companies are establishing digital platforms that extend their organizational boundaries. But what is the right way to build these platforms? Read this whitepaper to discover: Why establishing a digital platform is important for today's hyper-competitive business environment How to build a digital platform by creating and integrating APIs Case studies of how organizations built digital platforms and the successful outcomes they experienced
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MuleSoft
Published By: MuleSoft     Published Date: Jan 16, 2018
The future of financial services is under pressure from profound digital disruption. Across the globe, there are forces, both regulatory and customer-led, that open up the market to new entrants and disrupt what customers are buying — and how. The advent of Open Banking is one major influence, with Open APIs paving the way for third-party developers to build applications and services independently. This whitepaper outlines the challenges facing financial services firms and how a new approach to enterprise integration — API-led connectivity — can help banks and financial services firms not only survive, but thrive in an increasingly competitive future. Download this whitepaper to learn: What financial services firms should do about Open Banking, based on the experiences of the impact of PSD2 in Europe How an API strategy could define the future of financial services How a global bank successfully completed a digital transformation initiative
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MuleSoft
Published By: MuleSoft     Published Date: Jan 16, 2018
The world of retail is changing dramatically. Retailers used to have anonymous, transactional relationships with their customers; but now both retailers and customers want a deeper relationship. The retailers that win today are the ones that use technology to build those personal customer experiences and transform their digital retail experience. However, it isn’t always easy to implement new solutions with existing systems. Read this eBook to discover: Why existing approaches are not sufficient for the pace of digital transformation that retail demands How to drive technology change in your organization, creating a greater capability to innovate and transforming the digital retail experience for your customers How to adopt an API-led approach to integration that packages underlying connectivity and orchestration services as easily discoverable and reusable building blocks
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MuleSoft
Published By: MuleSoft     Published Date: Jul 13, 2018
"The enterprise world is changing faster than ever. To compete, it is now necessary to do business at an almost unprecedented size and scale. In order to achieve this scale, winning companies are establishing digital platforms that extend their organizational boundaries. But what is the right way to build these platforms? Read this whitepaper to discover: -Why establishing a digital platform is important for today's hyper-competitive business environment -How to build a digital platform by creating and integrating APIs -Case studies of how organizations built digital platforms and the successful outcomes they experienced"
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MuleSoft
Published By: MuleSoft     Published Date: Nov 27, 2018
The world of retail is changing dramatically. Retailers used to have anonymous, transactional relationships with their customers; but now both retailers and customers want a deeper relationship. The retailers that win today are the ones that use technology to build those personal customer experiences and transform their digital retail experience. However, it isn’t always easy to implement new solutions with existing systems. Read this eBook to discover: Why existing approaches are not sufficient for the pace of digital transformation that retail demands How to drive technology change in your organization, creating a greater capability to innovate and transforming the digital retail experience for your customers How to adopt an API-led approach to integration that packages underlying connectivity and orchestration services as easily discoverable and reusable building blocks
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MuleSoft
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: MuleSoft     Published Date: Apr 15, 2019
Financial services has seen more disruptive technologies introduced over the past three years than any other industry. To meet customer expectations for on-demand delivery, banks must look beyond digitizing existing services and establish open banking platforms for connected digital services. Read this whitepaper to learn: Three strategic mindsets that drive digital transformation in banking. A four step strategy for building an Open Banking digital platform strategy with APIs. How one global top tier bank developed a digital platform to transcend disjointed customer experiences.
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MuleSoft
Published By: MuleSoft     Published Date: Apr 23, 2019
Digital transformation is front and center and this year, it’s all about connecting the customer experience. MuleSoft surveyed 650 IT leaders from global enterprises. The research shows that the vast majority (97%) of companies are currently undertaking or planning to undertake digital transformation initiatives. Nine out of 10 IT leaders believe if they don’t complete those initiatives, their companies will lose revenue. How does your company stack up? Download the 2019 Connectivity benchmark report to find out: The top digital trends of 2019. The evolving role of IT as a business catalyst. Which strategies leading enterprises are adopting to get ahead.
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MuleSoft
Published By: MuleSoft     Published Date: Jun 27, 2019
Banks of all sizes, from multinational firms to regional credit unions, face unparalleled pressure to digitally transform in the face of evolving customer expectations. Learn how a top 10 bank partnered with MuleSoft to address these pressures by developing an application network to rapidly modernize legacy systems, digitally transform mortgage lending, and accelerate Salesforce implementation. Read this whitepaper to learn: How banks can leverage APIs to accelerate integration between core banking systems, legacy applications, and modern SaaS endpoints. The step-by-step approach a top 10 bank took to build a Center for Enablement (C4E) and transform their SDLC to accelerate application development. How the bank created unified customer experiences across different product lines, from mortgages to wealth management, across in-person, and digital engagement channels.
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MuleSoft
Published By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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Marketo
Published By: IBM     Published Date: Aug 08, 2014
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
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digital reinvention, digital world, insurance, trust, emerging marketing, internet marketing
    
IBM
Published By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
Published By: MuleSoft     Published Date: Oct 13, 2015
Nearly every industry today is facing an array of digital opportunities thanks to the prevalence of innovative technology. But with opportunities come challenges – especially in financial services. In an industry where digital innovations are used widely and have come to be expected by consumers, there is a greater push to deliver a highly personalized and convenient experience that stretches across mobile, social, and alternative delivery channels. Learn more about how financial institutions can harness digital technologies to take advantage of these opportunities.
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financial services, digital opportunities, innovation, personalized experience, enterprise applications
    
MuleSoft
Published By: 8x8 Inc.     Published Date: Feb 17, 2017
This Frost & Sullivan paper will outline the difficult challenges faced by all businesses—in a variety of industries and sizes—in creating an exceptional customer experience; discuss the value of a contact center that also supports all channels of choice, disaster recovery, data analytics, and leveraging back-office workers; stress the need for cultural change throughout the organization to truly meet today’s customers’ expectations; and offer best practices recommendations for taking the lead in creating a customer journey that engenders loyalty, delivers total satisfaction, and drives revenues.
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frost & sullivan, contact center, customer engagement, cloud, culture gap, scalability, omnichannel, digital tranformation, customer experience
    
8x8 Inc.
Published By: UPS     Published Date: Aug 29, 2017
The digital buying experience has made its way to the B2B marketplace. Industrial buyers expect the same level of convenience available to them as consumers. In fact, the 2017 UPS Industrial Buying Dynamics survey of 1,500 industrial products buyers indicates that distributors will need to embrace the “consumerization” of B2B industrial buying behavior to remain competitive.
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ups, industrial buying dynamics, industrial distribution, industrial products, industrial products wholesale
    
UPS
Published By: Magento     Published Date: Feb 15, 2018
This is a great opportunity to discuss the critical aspects of what makes B2B eCommerce successful. Join Magento Commerce, Magento Solution Partner, Monsoon Consulting, and leading UK supplier and industry leader in B2B online sales, Brymec, for The Anatomy of B2B Success webinar. In this webinar, Peter Sheldon shares how digital transformation is driving B2B online sales growth and provide tips on current eCommerce executive thinking. Guy Hewison and Russell Schlaudraff from Brymec share how they are delivering the ‘future of online ordering.’ If you are serious about growing your B2B eCommerce, discover: What's driving the move to online ordering and self service in B2B The importance of understanding who your customers’ buyer really is The common challenges and pitfalls B2B companies face with implementations Advice from Brymec for sourcing a B2B eCommerce platform Tactics for growing online sales and providing a better customer experience
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Magento
Published By: Magento     Published Date: Feb 15, 2018
Discover 3 tips for transforming your digital experience. Customer expectations are changing the face of B2B commerce. How are you meeting your customers' demands? Discover three tips for transforming your B2B commerce experience. Highlights from this whitepaper, include: An omnichannel strategy for B2B commerce Modifying sales models to meet demands Integrating content for growth Download this whitepaper to learn more!
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Magento
Published By: Magento     Published Date: Feb 22, 2018
In the last ten years, the retail industry has seen an incredibly interesting shift. Shopper expectations have evolved and now dictate the way organizations adapt to deliver more personalized, targeted experiences that revolve around speed and efficiency. Dubbed the “Amazonification of Digital Commerce,” this transformation is influencing the way that shoppers and buyers engage with brands. These expectations have transcended B2C transactions: B2B buyers too now demand an easy purchase experience
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Magento
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