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Published By: Brightcove     Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
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australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma, for-profit marketers, content marketing institute, 2015 marketing, search marketing, internet marketing, traditional marketing
    
Brightcove
Published By: Adobe     Published Date: Jan 31, 2013
In this Adobe white paper, How to Create a Data-driven Dynasty, Brent Dykes identifies the key areas executives should focus on to generate a greater return on their digital analytics investment.
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digital analytics, roi, increasing roi, digital governance, digital strategy
    
Adobe
Published By: Adobe     Published Date: Aug 05, 2014
Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things and the digitisation of offline channels. Crucial to succeeding in this increasingly complex world is the one concept underlying all marketing channels and the very best programs: data in, data out. In this report, we predict how data-driven marketing will evolve in 2014.
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marketers, marketing channels, data, internet, data-driven, internet marketing, traditional marketing
    
Adobe
Published By: Eloqua     Published Date: Dec 18, 2013
It’s the small guide to big ideas to improve your marketing automation expertise.
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oracle, marketing automation simplified, 5 tenets of modern marketing, modern marketing, data-driven, search marketing
    
Eloqua
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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Marketo
Published By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: • Define the right goals and performance indicators • Make better business decisions faster • Deliver personalized and compelling experiences • Spend budget more profitably • Enhance employee efficiency Download our guide to transform your business.
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adobe, data driven marketing, marketing, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Apr 20, 2016
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: • How to establish an online testing strategy based on continuous optimization • How to elevate your testing by achieving four crucial optimization objectives • Recommendations from Forrester on practical next steps in your optimization journey
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adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement, crm & customer care
    
Adobe
Published By: Pluris     Published Date: Mar 04, 2015
Discover the rise of the new marketing organization. Download this case study today and become informed on the growing advantage gap between data-driven and traditional marketing approaches.
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data-driven marketing, digital marketing, marketing development, marketing solutions, big data
    
Pluris
Published By: IBM     Published Date: May 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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IBM
Published By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
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Uberflip
Published By: SAP     Published Date: Jan 15, 2016
Managing state government often requires impassioned debate about the best way to allocate resources, deliver services to citizens and build budgets that reflect elected leaders’ and citizens’ priorities. The State of Indiana is bringing data-driven insights to these discussions through its use of analytics.
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sap, government, analytics, data, state/local/municipal, technology
    
SAP
Published By: SAP     Published Date: May 03, 2016
Indiana's Management and Performance Hub (MPH) program has developed a comprehensive, enterprise-wide, data-driven management system to help gain insight into the drug abuse crisis. Indiana MPH staff is tackling the issue using crime lab drug data from across the state to see new correlations in drug use over time and find insight into crime.
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sap, indiana, government, analytics, predictive analytics, hana, digital, data management, state/local/municipal, federal, technology
    
SAP
Published By: Oracle     Published Date: May 03, 2018
More than 75% of business leaders say their current ERP system doesn’t meet their requirements, let alone future plans. To enable today’s data-driven organization, the very foundation from which you are operating needs to be re-established; it needs to be “modernized”. To help you navigate your own journey to modernization, we’ve crafted this handbook series to share the knowledge gained working with many thousands of companies using both legacy and modern ERP systems.
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guide, erp, operation, data, organization, company
    
Oracle
Published By: Microsoft     Published Date: Oct 04, 2016
Security was once largely limited to the confines of an on-premises world, but now it must extend to the cloud, as well as a myriad of mobile devices. Employees and companies now expect increasingly complex interactions with devices, apps, data, and even other users. As many companies struggle to keep up with traditional single-point solutions, and limited budgets, this pressure is creating security blind spots for IT. In a world of evolving threats, it is becoming increasingly impossible to address all of these issues with an on-premises solution. What is needed is a holistic approach to identity-driven security—one that leverages a cloud-scale intelligent security graph to help you protect your business. In this vision whitepaper, we look into some of the challenges facing IT in the modern world and examine the possible solutions.
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Microsoft
Published By: Lookout     Published Date: Aug 28, 2017
The world has changed. Yesterday everyone had a managed PC for work and all enterprise data was behind a firewall. Today, mobile devices are the control panel for our personal and professional lives. This change has contributed to the single largest technology-driven lifestyle change of the last 10 years. As productivity tools, mobile devices now access significantly more data than in years past. This has made mobile the new frontier for a wide spectrum of risk that includes cyber attacks, a range of malware families, non-compliant apps that leak data, and vulnerabilities in device operating systems or apps. A secure digital business ecosystem demands technologies that enable organizations to continuously monitor for threats and provide enterprise-wide visibility into threat intelligence.
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data protection, mobile risks, productivity tools, cyber attacks, device vulnerabilities
    
Lookout
Published By: Progress     Published Date: Jan 09, 2017
Did you know? • 86% of organizations say they have 2 years to make inroads with digital transformation • 55% say they have a year or less, before they begin to suffer financially or from competitive threats • 59% are worried they may be too late To help you evaluate your organizational readiness for digital transformation, we put together a package to help you measure your current capabilities—from a technology and organizational perspective—as well as some information to help you plan ahead. The Digital Transformation Kit contains: • CMS Evaluation Guide: Learn about CMS capabilities that can enhance the customer experience • Digital Marketing Maturity Guide: Rate your usage of digital marketing technology • Data-Driven Marketing e-Book: Learn how to use the power of your data to drive growth
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Progress
Published By: Progress     Published Date: Mar 06, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
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Progress
Published By: Kronos     Published Date: Sep 20, 2018
If you’ve tried managing your retail operation’s labor performance without reliable, real-time data, you know the costly shortcomings of this approach. Tap into clear, easy-to-access workforce data — a single view of all elements of your workforce that empowers you to make effective decisions and protect your bottom line. Workforce Analytics for Retail transforms labor and sales data into meaningful business intelligence. Learn how managers can make data-driven decisions that optimize workforce utilization, control labor costs, and drive continuous improvement.
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Kronos
Published By: Group M_IBM Q418     Published Date: Oct 26, 2018
Over the past few years, business leaders have been the primary drivers of technology change, including making decisions to adopt new applications in the cloud, mandate a cloud-first strategy, offer new capabilities with an API-first strategy, and provide new applications to end users on mobile first. There are significant benefits to these cloud decisions because they decrease time to value, lower costs, and make it easier for organizations to experiment and innovate. But there are consequences as well, chiefly in the complexity of learning how to integrate applications and exchange data across a decentralized architecture that is largely driven by autonomous development decisions. This IDC White Paper answers the following questions about the need for hybrid integration: How are changes in business strategy and technology adoption requiring changes in how organizations approach integration? What are the major events that trigger integration adaptation? How are the roles involve
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Group M_IBM Q418
Published By: Hitachi Vantara     Published Date: Aug 02, 2018
In this inforgraphic, we are going to show you the possibilities with modernised, optimized data infrastructure. In doing so, we aim to bring you ideas about how you can bring your own data-driven business vision to life, focusing on the outcomes that matter most to you. In essence, we will be discussing five main industries and the possibilities for modernized data infrastructure. We will be displaying how Banking and Financial Services, Telecommunications, manufacturing, healthcare and retail can use data, analytics and automation to optimize their business, therefore bringing about a competitive edge which previous appeared unimaginable. Using data correctly, most importantly building proper data infrastructures, can be the driving force behind obtaining a competitive edge. Data is your story. And it’s our story, too.
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digital transformation, data infrastructure, data optimisation
    
Hitachi Vantara
Published By: Hitachi Vantara     Published Date: Aug 13, 2018
In this inforgraphic, we are going to show you the possibilities with modernised, optimized data infrastructure. In doing so, we aim to bring you ideas about how you can bring your own data-driven business vision to life, focusing on the outcomes that matter most to you. In essence, we will be discussing five main industries and the possibilities for modernized data infrastructure. We will be displaying how Banking and Financial Services, Telecommunications, manufacturing, healthcare and retail can use data, analytics and automation to optimize their business, therefore bringing about a competitive edge which previous appeared unimaginable. Using data correctly, most importantly building proper data infrastructures, can be the driving force behind obtaining a competitive edge. Data is your story. And it’s our story, too.
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Hitachi Vantara
Published By: BetterUp     Published Date: Aug 14, 2018
"As HR investments become more data-driven, coaching must deliver on its ROI evidence gap. At BetterUp, we’ve created a model that can effectively measure the impact of coaching on the bottom line. Download our paper to learn: - How coaching ROI has been measured in the past, and why these methods are flawed - Which inputs are factored into our ROI algorithm - How we map the ROI of coaching to tangible business results"
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human resource technology
    
BetterUp
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