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Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising, peer advice
    
Webtrends
Published By: iCims     Published Date: Dec 28, 2016
Remember when a recruiter’s role was defined by identifying, screening, and hiring qualified professionals?
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iCims
Published By: CenturyLink     Published Date: May 05, 2014
Download"Big Data Culture Clash" now, and learn how you can create a data-driven culture with an agile infrastructure at your core.
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centurylink, data, big data, customer engagement, customer data, user data, customer service
    
CenturyLink
Published By: ExactTarget     Published Date: May 03, 2013
Our data-driven digital marketing solutions will help you fuel the customer lifecycle, automate your operations, and improve ROI. Interested in learning more about what ExactTarget can do for you? Take a look at our suite of products.
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digital marketing, email marketing, exacttarget, saas, email marketing solutions
    
ExactTarget
Published By: Gigya     Published Date: Jun 20, 2014
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data, increase social engagement, consumer data management, permission based identity, single sign on, social consumer insights, big data marketing, data driven marketing , social marketing, social widget, social network plugin vendors, janrain, social annex
    
Gigya
Published By: IBM     Published Date: May 07, 2015
Join a panel of experts including Jonathan Ferrar, IBM Vice President, Smarter Workforce, to learn about: • Trends in the workforce • Attracting the very best talent and getting them productive fast • Sharing and locating collective knowledge to empower employees • Making data driven decisions
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trends in the workforce, talent acquisition, productivity, employees, hiring, human resources
    
IBM
Published By: Redspire     Published Date: Sep 17, 2015
This Ultimate Guide will give you practical and concrete steps you can take right now to instil a data-driven culture in your organisation.
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redspire, crm, sales, social driven marketing, crm system, crm data, social media
    
Redspire
Published By: AWS     Published Date: Jun 03, 2019
Background How do you maintain secure systems and operations across an elastic, complex AWS environment? As SailPoint transformed from a startup to a publicly traded company, their AWS infrastructure grew as well. With this growth, SailPoint needed to be able to identify and respond to anomalous behavior quickly, while simultaneously trying to align their organization into a cohesive DevSecOps organization. Join this webinar to learn how SailPoint gained a holistic view into their cloud infrastructure, plus how you can enable your Security and DevOps teams with in-depth insights into AWS infrastructure to make actionable, data-driven decisions to reduce risk.
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AWS
Published By: Workday     Published Date: Jun 05, 2017
In today’s mobile, connected and data-driven world, legacy financial management systems are failing to meet the needs of the modern enterprise.
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workday, finance management, mobile employees, mobile workers, mobile data, cloud finance, cloud hr, hr technology, finance technology, finance
    
Workday
Published By: Glint     Published Date: Sep 26, 2017
This white paper explores the data-driven strategies of innovative organizations who leverage employee engagement as a strategic weapon to improve productivity, retention, and corporate performance. It looks at different ways of measuring engagement, how common challenges in building engagement programs have been overcome by well-known enterprises, and offers real-life examples from HR executives.
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employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
    
Glint
Published By: SAP     Published Date: Jun 30, 2011
This white paper explores why today's executives still lack the relevant information or data quality to make decisions in a timely manner. Inside, learn about the biggest decisions-making challenges facings modern businesses and three keys to achieving better data-driven decisions.
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sap, smbs, high-quality data, erp software solution, decision management, data visibility, data quality, corporate strategy, business activities, resource allocation, compliance, metrics, tec
    
SAP
Published By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
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Mintigo
Published By: Yello     Published Date: Mar 14, 2016
Use this guide to help you set transparent goals, create a transparent experience and adopt transparent authenticity.
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yello, talent acquisition, transparent authenticity, recruiting transparency, recruitment marketing roi, data-driven performance metrics, roi, human resources
    
Yello
Published By: IBM     Published Date: Apr 09, 2015
The malware industry supplies all the components cybercriminals need to easily perpetrate malware-driven financial fraud and data theft. In today’s virtual world, the scope of organizations vulnerable to malware-driven cybercrime is quite broad. In addition to banks and credit unions that are subject to online banking fraud, financial fraud can be perpetrated on insurance companies, payment services, large e-commerce companies, airlines and many others.
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ibm, computer security, network security, malware protection, network security, security organization
    
IBM
Published By: IBM     Published Date: Jul 23, 2015
This white paper explains how predictive analytics can be used in education to improve student retention and includes IBM SPSS case studies.
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data-driven decision-making, student life cycle, predictive analytics, higher education, student retention, data analytics, ibm spss, finance
    
IBM
Published By: IBM     Published Date: Jul 15, 2016
"The malware industry supplies all the components cybercriminals need to easily perpetrate malware-driven financial fraud and data theft. In today’s virtual world, the scope of organizations vulnerable to malware-driven cyber crime is quite broad. In addition to banks and credit unions that are subject to online banking fraud, financial fraud can be perpetrated on insurance companies, payment services, large e-commerce companies, airlines and many others. "
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cybercrime, financial fraud, best practices, finance, banking fraud, e-commerce
    
IBM
Published By: IBM     Published Date: Jul 13, 2017
Learn about a solution for electronics manufacturers to promote greater efficiency and profitability, as well as consumer satisfaction. The full spectrum of IoT electronics consists of Medical Devices, Consumer electronics and appliances, network equipment providers and many more. “These “smart, connected products”—made possible by vast improvements in processing power and device miniaturization and by the network benefits of ubiquitous wireless connectivity—have unleashed a new era of competition.”
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iot, electronic industry, technology advancement, medical devices, greater efficiency, consumer satisfaction, data driven
    
IBM
Published By: IBM     Published Date: Jul 01, 2015
This paper discusses why it is important for healthcare organizations to become data driven, gives examples of organizations that are already leveraging a wide range of big data.
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clinical analytics, enhanced data foundation, data-driven healthcare organization, integrated data sources, data lifecycle management, big data, healthcare analytics solutions, information technology
    
IBM
Published By: IBM     Published Date: Mar 30, 2016
It is important for healthcare organizations to become data driven. IBM can help organizations leverage a wide range of big data to deliver clinical and financial benefits, and the provide the steps organizations should take to become data driven.
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ibm, healthcare, big data, healthcare analytics, enterprise analytics systems, information technology
    
IBM
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
The information security world is rich with information. From reviewing logs to analyzing malware, information is everywhere and in vast quantities, more than the workforce can cover. Artificial intelligence (AI) is a field of study that is adept at applying intelligence to vast amounts of data and deriving meaningful results. In this book, we will cover machine learning techniques in practical situations to improve your ability to thrive in a data driven world. With clustering, we will explore grouping items and identifying anomalies. With classification, we’ll cover how to train a model to distinguish between classes of inputs. In probability, we’ll answer the question “What are the odds?” and make use of the results. With deep learning, we’ll dive into the powerful biology inspired realms of AI that power some of the most effective methods in machine learning today. Learn more about AI in this eBook.
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artificial, intelligence, enterprise
    
BlackBerry Cylance
Published By: SAS     Published Date: Mar 06, 2018
When designed well, a data lake is an effective data-driven design pattern for capturing a wide range of data types, both old and new, at large scale. By definition, a data lake is optimized for the quick ingestion of raw, detailed source data plus on-the-fly processing of such data for exploration, analytics, and operations. Even so, traditional, latent data practices are possible, too. Organizations are adopting the data lake design pattern (whether on Hadoop or a relational database) because lakes provision the kind of raw data that users need for data exploration and discovery-oriented forms of advanced analytics. A data lake can also be a consolidation point for both new and traditional data, thereby enabling analytics correlations across all data. With the right end-user tools, a data lake can enable the self-service data practices that both technical and business users need. These practices wring business value from big data, other new data sources, and burgeoning enterprise da
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SAS
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