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Published By: TIBCO Software     Published Date: Aug 13, 2018
The popularity of integration platform as a service (iPaaS) started with business users looking to gain control and share data among their proliferating SaaS apps?without needing IT intervention. iPaaS was then adopted by IT to support business users to ensure security measures were being maintained and to provide more of a self-service environment. Now, iPaaS has evolved from a niche solution to taking a much bigger role: Read this whitepaper to learn about: Drivers for cloud integration Five emerging uses cases for iPaaS that enable better responsiveness, APIs, event-driven capabilities, human workflows, and data analysis Questions to ask when evaluating your current solution
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TIBCO Software
Published By: TIBCO Software     Published Date: Aug 13, 2018
Whilst businesses of all kinds are utilizing data analytics, many are still only using it to make simple changes that lead to a set of rigid processes. Whereas the more customer-focused organizations are realizing that to deliver exceptional experiences, they need to be able to react to customer data in real-time and predict what might happen next. And that means going beyond simple analytics. Read our whitepaper to discover what analyst firm Forrester has identified as the Enterprise Insight Platform, technology designed to enable companies to transform into truly data-driven businesses.
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TIBCO Software
Published By: TIBCO Software     Published Date: Aug 15, 2018
Expanding analytic capabilities are critical to digitizing the business, optimizing costs, accelerating innovation, and surviving digital disruption Historically, manufacturers were almost solely focused on reducing costs by applying automation and analytics to engineering, R&D, manufacturing operations, and quality organizations. Even though the strategies used within these areas are still needed, they are not sufficient to ensure business survival and continuity in the age of Industry 4.0 and the IoT. Today, it is paramount that smart manufacturers broaden their scope because disruptive innovations in data acquisition, storage, and analytics technology have enabled an entirely new degree of automation and virtualization, promising a complete 360-degree high-fidelity virtual data-driven integrated views of all operations—from suppliers and supply chains, through equipment, processes, and manufacturing practices, to final product testing and customer satisfaction. Download this paper
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TIBCO Software
Published By: Turbonomic     Published Date: Jul 05, 2018
Turbonomic enables organizations to understand - and compare - the precise costs of migrating optimized workloads from on-premises data centers to the public cloud, including licensing models and discounting mechanisms such as RIs and Azure Hybrid Use Benefit (AHUB). This on demand webinar explains the Turbonomic process, including customer case studies.
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Turbonomic
Published By: Splunk     Published Date: Aug 21, 2018
SIEM (security information and event management) software offers a lot of promise, but legacy SIEMs simply can't keep up with the rate and sophistication of today's cyberattacks. Organizations today require access to analytics-driven SIEMs that combine a big data platform that is optimized for machine data with advanced analytics, threat detection, monitoring tools, incident response tools and multiple forms of threat intelligence. Download your complimentary copy of “The Six Essential Capabilities of an Analytics-Driven SIEM” and learn how to dramatically improve your security posture, advanced threat detection and incident response.
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Splunk
Published By: Splunk     Published Date: Aug 21, 2018
Alice Bluebird, a quirky security analyst for hire, is hunting down a nation state of hackers thirsty for the recipes of Frothly, a cutting-edge craft brewery. Follow Alice as she works to solve the mystery of the breach. Did she catch the incident before the hackers managed to steal Frothly’s super secret formulas? Did the hackers act alone or — scarier yet In this light hearted graphic novel “Through the Looking Glass Table”, discover how machine data, as well as an analytics-driven platform, log management, SIEM, UEBA and SOAR solutions, can help anyone — IT managers and sophisticated SOC analysts — better understand and respond to incidents, breaches, phishing attempts, insider threats and more.— did they have help from the inside?
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Splunk
Published By: Workday APAC     Published Date: Dec 18, 2018
"Read the whitepaper from Human Resource Executive® to learn how data-driven technology can help you: Save time by cutting down on paper-pushing tasks Renew focus on important HR strategies Use the same HR systems as Fortune 500 companies without breaking the bank"
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Workday APAC
Published By: Rackspace     Published Date: May 15, 2019
The guide to how SQL Server 2008 end-of-service can drive IT modernization. End-of-service presents serious risks to your organisation if you don’t deal with it correctly—or worse—if you don’t deal with it at all, including the loss of access to critical security updates and Microsoft hotfixes. Also, if you don’t take action, your organisation will be exposed to potential disruption from hackers and malware. That means valuable customer data could be exposed to attack, risking monetary and reputational damage. And from a regulatory standpoint, there could be compliance issues with rules such as HIPAA, PCI, and GDPR. On the other hand, if you take well-considered action that aligns with your long-term strategy, end-of-service is also an opportunity for data estate modernisation. In this e-book, we’ll discuss how migration to Azure as part of your fix for SQL Server 2008 end-of-service solves for all these, and opens doors for the future of your data-driven business.
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Rackspace
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Accountability in marketing means one thing: Can you deliver on what you promised? The good news is that using a data management platform and data-driven marketing can help you improve accountability—especially when it comes to revenue. Because the more you know about your prospects, the more precisely you can market to them at the moment they’re ready to buy. Get this guide to see how revenue accountability can help you cut marketing costs by reducing waste and dramatically improving your ROI.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014. Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team. Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
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Oracle Marketing Cloud
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, traditional marketing
    
Aberdeen Group
Published By: athenahealth     Published Date: Jul 23, 2013
PayerView, an annual healthcare payer rankings report by athenahealth, uses objective, data-driven methodologies to analyze the payer-provider relationship. The 2013 healthcare payer rankings report, which covers industry trends in 2012, does not show dramatic industry changes over the year, but highlights areas where there could be trouble as industry changes emerge.
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payerview, healthcare, data-driven, payer-provider, athenahealth
    
athenahealth
Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
Companies are looking to their CFOs for strong leadership in developing corporate strategies and achieving growth. CFOs can meet these rising expectations by leveraging their knowledge of corporate data to extract valuable insights about customers, suppliers, partners and other stakeholders. Supported by analytics, CFOs can help their companies create a global, unified and clear view of their many relationships with customers and others to guide intelligent risk-taking and thoughtful investment—both necessary catalysts for growth. This capability will also enable the company, particularly its sales and marketing functions, to move faster and adapt more quickly to changing conditions. The 21st-century CFO is not only concerned with controlling costs and minimizing risk, but also with maximizing opportunities and generating growth. The right foundational technologies and organizational processes for data-driven decision making can help them achieve all of these strategic goals.
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Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Mar 08, 2016
Did you know that the average health of marketers’ data is only “questionable?” Dun & Bradstreet analyzed 695M customer contact records and surveyed more than 500 B2B marketers to provide the truth about the state of B2B marketing data. Download the fourth annual report to discover how you can turn improved data quality into a competitive advantage. • The trends and pitfalls every data-driven marketer needs to know • The true state of B2B marketing data quality • Benchmarks for assessing your own data quality • Dun & Bradstreet’s research of B2B marketers’ data-fueled priorities for 2016 Do you have the data strategy you need to deliver on your marketing goals? Download the B2B Marketing Data Report to find out!
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Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
When the right approach is applied, analytics can drive more effective marketing strategies. While marketers understand the role analytics plays within the organization, most are not leveraging analytics to really drive enterprise performance. We surveyed 100+ business leaders to understand the state of analytics maturity across today’s leading organizations, uncovering common challenges teams are facing in their quest to use data and analytics to deliver a competitive advantage. What We Uncovered: - 73% of analytic professionals claim to work for an analytically-driven company - Only 42% of companies have a strategy for using analytics across the enterprise - Just 38% of companies share results of their analytic insights outside their department - 81% of organizations rely on 3rd parties for at least some portion of their analysis Download the report to learn how marketers, like yourself, view themselves in light of using analytics to drive their business.
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hoover's, marketing strategies, analytics, data, internet marketing, sales
    
Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Feb 03, 2016
According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.
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Dun & Bradstreet
Published By: HERE Technologies     Published Date: Feb 12, 2019
By making use of the right technology, transportation and logistics (T&L) companies can reinvent their industry with superior customer service, increased revenues, and reduced costs. This whitepaper looks at the obstacles facing the T&L industry and examines how fleet planning and trip analysis software businesses can help by enabling faster and smarter data-driven decision-making. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE can help T&L companies improve fleet management.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: Hitachi Vantara     Published Date: Aug 14, 2018
In this book, we are going to look at the key trends driving the modernization of data infrastructure. We’ll see how organizations are adapting and flourishing in a data-driven world. For some time, headlines have been around the internet of things (IoT), big data and data analytics. While these developments are important, the reality is that you cannot take full advantage of them without modernization. We’re going to look at these trends and priorities in detail, then look at the three key drivers of modernization: governance, mobilization and analytics. We’ll also consider the technologies that make up modern data infrastructure including artificial intelligence (AI), flash storage, converged and hyperconverged platforms and software-defined infrastructures. By making sense of data, we make sense of the world. With more data than ever before, we have the tools to turn all that information into intelligent innovation and change the way the world works.
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data infrastructure, big data, internet of things
    
Hitachi Vantara
Published By: Hitachi Vantara     Published Date: Aug 16, 2018
In this infographic, we are going to show you the possibilities with modernized, optimized data infrastructure. In doing so, we aim to bring you ideas about how you can bring your own data-driven business vision to life, focusing on the outcomes that matter most to you. In essence, we will be discussing five main industries and the possibilities for modernized data infrastructure. We will be displaying how Banking and Financial Services, Telecommunications, Manufacturing, Healthcare and Retail can use data, analytics and automation to optimize their business, therefore bringing about a competitive edge which previously appeared unimaginable. Using data correctly, most importantly building proper data infrastructures, can be the driving force behind obtaining a competitive edge. Data is your story. And it’s our story, too.
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Hitachi Vantara
Published By: HERE Technologies     Published Date: Jul 19, 2018
Transportation companies are expected to solve logistical challenges, improve service, optimize costs and increase efficiencies. More and more, they are turning to new IoT technologies to help them achieve this. In this guide, we’ve identified the latest location, routing and other data-driven services, that are helping commercial fleet management and logistics organizations differentiate and lead the way in an increasingly complex market.
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HERE Technologies
Published By: IBM     Published Date: May 16, 2016
The data-driven organization is the new benchmark for success. Firms that harness data to dictate strategic and tactical decisions companywide make more informed business plans, better optimize operations, improve customer interactions, and provide competitive edge. To achieve these benefits, organizations increasingly see data refinement - transforming raw data from various sources into relevant and actionable information and delivering it through self - service access to any user who needs it - as the path toward success by helping break though immature processes and legacy systems. However, data refinement only functions as well as the strategies and approaches behind it. Organizations that do not understand the right way to embrace refinement will fail to catch up to competitors that have mastered the correct approach.
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ibm, forrester, data-driven organization, data, analytics, analytic architecture, data management
    
IBM
Published By: IBM     Published Date: May 26, 2017
Securing your infrastructure, your customer interactions and protecting your data are critical to preserving your reputation and your bottom line. Many cyber attacks remain undetected for up to eight months1 and can cost an organization an average of 11 million USD.2 Today’s cyber actors are becoming more sophisticated, agile and capable of getting past any network security. Organizations must evolve, replacing traditional defensive security strategies with a proactive, intelligence-driven offense to prevent and disrupt these threats. IBM® i2® Enterprise Insight Analysis is a next generation intelligence solution that enables organizations to incorporate cyber threat hunting into their security strategy and turn their defense into a proactive offense.It helps organizations uncover critical insights about their threats and threat actors so they can mitigate and counter more threats with a combination of multi-dimensional visualte analysis capabilities
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ibm, ibm i2, cyber security, customer interaction, enterprise insight analysis
    
IBM
Published By: Workday     Published Date: Jan 17, 2019
How can you put the power of real-time analytics into the hands of business users? Watch this video to learn about the technologies surrounding self-service analytics and data integration, and how you can use them to lead a data-driven organization.
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Workday
Published By: Dun & Bradstreet     Published Date: Jul 15, 2015
We’ve all heard of data-driven marketing. Learn how to be data-inspired.
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Dun & Bradstreet
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