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Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Feb 25, 2015
The forces of digital disruption have empowered consumers and inverted the power relationship between buyers and sellers. Competitive advantages based on manufacturing, distribution, and IT are no longer sustainable. Customer loyalty has all but disappeared; buyers can and will shift their allegiance immediately if disappointed. In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda, software development, enterprise applications
    
Sitecore
Published By: Sitecore     Published Date: Nov 05, 2015
In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.
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sitecore nfusion, customer lifecycle, customer loyalty, customer experience, customer insight, data management, business technology, crm & customer care
    
Sitecore
Published By: Skillsoft     Published Date: Nov 21, 2013
Learning is critical to enabling business strategy, from onboarding new hires to developing future leaders, to educating channel partners and customers. This study, based on responses collected from 185 organizations between July and September 2013, looks at how organizations connect learning to business priorities, create development programs that impact every stage of the employee lifecycle and utilize technology to support learning initiatives. It also examines the business impact of building learning capability and running effective learning programs. Research conducted by Aberdeen Group and brought to you thanks to Skillsoft.
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career advancement, learning, training, certification, onboarding, employee development, human capital management, learning, employee performance, business technology, human resources
    
Skillsoft
Published By: Skillsoft     Published Date: Jan 19, 2017
An introductory guide on how to use learning to catapult your customer experience to excellence. Get tips on how to apply learning at every phase of the customer life cycle, the benefits you'll gain, and examples of how leading organizations are putting external learning into practice.
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sumtotal systems, customer experience, customer life cycle, external learning, business technology
    
Skillsoft
Published By: SolidFire_NetApp     Published Date: May 10, 2016
Ultimate Software is a leading cloud provider of comprehensive human capital management (HCM) solutions delivered via Software as a Service (SaaS). More than 2,800 customers with employees in 150 countries count on Ultimate’s award-winning UltiPro® suite to unite all aspects of HR, payroll, and talent management throughout the employee life cycle, all supported by powerful reporting and analytics.
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software, network management, network solutions, best practices, business intelligence, productivity, business optimization
    
SolidFire_NetApp
Published By: SPSS     Published Date: Jun 30, 2009
Read how Cabelcom recognized the key to tackling churn and was able to identify the point at which customers become dissatisfied with their service.
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spss, cablecom, customer retention, crm, churn rate, reduce churn, predictive analytics, statistics, statistical analysis, cable network operator, tailored marketing, targeted marketing, best-of-breed, data mining technology, customer feedback, customer lifecycle, cross-selling, data management, data analysis, decision-making
    
SPSS
Published By: SPSS     Published Date: Jun 30, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
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predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data
    
SPSS
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
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predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data
    
SPSS, Inc.
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
Read how Cabelcom recognized the key to tackling churn and was able to identify the point at which customers become dissatisfied with their service.
Tags : 
spss, cablecom, customer retention, crm, churn rate, reduce churn, predictive analytics, statistics, statistical analysis, cable network operator, tailored marketing, targeted marketing, best-of-breed, data mining technology, customer feedback, customer lifecycle, cross-selling, data management, data analysis, decision-making
    
SPSS, Inc.
Published By: SumTotal Systems     Published Date: Jan 19, 2017
An introductory guide on how to use learning to catapult your customer experience to excellence. Get tips on how to apply learning at every phase of the customer life cycle, the benefits you'll gain, and examples of how leading organizations are putting external learning into practice.
Tags : 
sumtotal systems, customer experience, customer life cycle, external learning, business technology
    
SumTotal Systems
Published By: Symantec Corporation     Published Date: Oct 08, 2014
"SSL certificates have moved beyond the ‘Buy’ page. They are embedded in your business. In fact, SSL Certificates are a business-critical part of your IT infrastructure. However, managing individual certificates in a large organization is complicated by multiple locations, many servers, different business units, and rapidly growing Web-based services. The risks of hiccups and problems increases with the number of certificates, including lost sales when customers see security warnings about expired certificates on your site, damage to your brand and consumer trust because of problems with certificates and more. With these risks in mind, this guide provides five simple steps for IT professionals to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle."
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Symantec Corporation
Published By: The MX Group     Published Date: Oct 27, 2010
Compressing the Prospect-to-Customer Lifecycle will teach you how to shorten your business-to-business sales cycles, provide higher close ratios, and actively engage your sales and channel partners.
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mx group, market sense, market effect, customer lifecycle, b2b sales cycles, crm solutions, traditional marketing, lead generation, crm solutions, software
    
The MX Group
Published By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
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lead management, channel management, opportunity management, sales cycle, sales pipeline, sales-ready leads, sales qualified leads, sql, marketing qualified leads, mql, lead generation & automation, lead nurturing, lead funnel, lead tracking, lead scoring, lead intelligence, lead fulfillment, b2b marketing, b2b sales, sales performance optimization
    
The Mx Group
Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst, david m. cooperstein, matthew dernoga, online content curation, social intelligence, b2b cmos, marketing leadership
    
TimeTrade Systems Inc.
Published By: TRUSTe     Published Date: Jul 24, 2009
Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more. See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.
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truste, cheapflights, email privacy, opt-in, newsletter, bounce rates, privacy policy, truste, privacy policy generator, free privacy policy generator, privacy policy template, free privacy policy template, how to increase online sales, boost online sales, increase online sales, increase online transactions, boost online transactions, certification, registrations
    
TRUSTe
Published By: Twilio     Published Date: Aug 21, 2012
Twilio is a cloud communications platform that lets you use standard web languages to build voice, VoIP and SMS applications via a simple web API. Build intelligent communication solutions in the cloud.
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twilio, csc, common short codes, short code marketing, sms marketing, business technology
    
Twilio
Published By: Unica     Published Date: Nov 06, 2009
This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.
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unica, customer analytics, data personal, lifecycle, customer analytics, web behavior, marketing, online marketing
    
Unica
Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation, compliance
    
WhatCounts
Published By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
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offerpop, marketing, marketing success, user-generated content, content strategy, forrester, ugc, brand awareness, email marketing, emerging marketing, internet marketing, marketing research, traditional marketing
    
Wyng
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Asking your customers for input on future product direction can be a double- edged sword. If you're not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.
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customers, feedback, product development, product planning, zigzag, customer relationship management, customer satisfaction, product lifecycle management
    
ZIGZAG Marketing, Inc.
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