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Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo
Published By: ExactTarget     Published Date: May 03, 2013
Our data-driven digital marketing solutions will help you fuel the customer lifecycle, automate your operations, and improve ROI. Interested in learning more about what ExactTarget can do for you? Take a look at our suite of products.
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digital marketing, email marketing, exacttarget, saas, email marketing solutions
    
ExactTarget
Published By: Oracle Primavera     Published Date: Oct 09, 2015
This solution brief explores how companies can transform the efficiency of their STO and solve business challenges in six key areas with Oracle’s Primavera Shutdown, Turnaround and Outage Solution. Understanding STO events are a core part of business. Oracle’s Primavera Shutdown, Turnaround and Outage Solution has been developed to support the transformation of your customers/prospects STO business by providing a predictable solution that supports scope, cost, schedule, risk and change throughout the STO event lifecycle.
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oracle, sto, sto business, sto event cycle, shutdown turnaround outage, sto solution, project management, portfolio management
    
Oracle Primavera
Published By: AWS     Published Date: Jul 10, 2019
Being able to monitor and respond to patient inquiries quickly and effectively is critical to creating a positive clinical experience and delivering successful products. But compiling and monitoring this data to address customer concerns in a timely way is a challenge when you have disparate sources and systems, global teams, and multiple patients. Read how a top 10 global pharmaceutical company worked with Slalom and AWS to design and implement a unified and globally distributed event and inquiry data reporting system. By combining three types of requests into one solution, the company has improved the customer experience and increased call center and data input operational efficiency by 50%. Learn how to Increase access to relevant data to help inform future or ongoing clinical trials Adapt your existing system development processes to an agile approach Engage with Slalom and AWS throughout the lifecycle of a healthcare engagement
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AWS
Published By: IBM     Published Date: Feb 03, 2015
Learn how the IBM Customer Profitability solution can help banks maximize the value of their customer base by understanding the interconnected factors that influence profitability through a single, at-glance-view.
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business analytics, customer profitability, customer base solutions, profitability analytics, customer lifecycle, security, it management, enterprise applications
    
IBM
Published By: Oracle     Published Date: May 08, 2015
A case study of how Synaptics Inc. improved their innovation practices with the help of Oracle Innovation Management Cloud Solution.
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innovation, management, cloud computing, manufacturing
    
Oracle
Published By: Neolane, Inc.     Published Date: Apr 01, 2010
This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels.
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neolane, customer experiences, inbound, outbound, call centers, point-of-service, customer service, crm
    
Neolane, Inc.
Published By: ClickSquared     Published Date: Jul 07, 2009
Learn how by achieving a 360-degree view of customer interests, markets can achieve unprecedented levels of: *Personalization, *Timing, *Relevance, *Cost-efficiency, *Accountability
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clicksquared, interactive relationship marketing, lifecycle, irm, web 2.0, granular personalization, analytical marketing models, database marketing
    
ClickSquared
Published By: ClickSquared     Published Date: Jul 07, 2009
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
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clicksquared, digital marketing, interactive relationship marketing, irm, lifecycle, marketing intelligence, it foundation, web 2.0
    
ClickSquared
Published By: Skillsoft     Published Date: Nov 21, 2013
Learning is critical to enabling business strategy, from onboarding new hires to developing future leaders, to educating channel partners and customers. This study, based on responses collected from 185 organizations between July and September 2013, looks at how organizations connect learning to business priorities, create development programs that impact every stage of the employee lifecycle and utilize technology to support learning initiatives. It also examines the business impact of building learning capability and running effective learning programs. Research conducted by Aberdeen Group and brought to you thanks to Skillsoft.
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career advancement, learning, training, certification, onboarding, employee development, human capital management, learning
    
Skillsoft
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customer’s entire lifecycle than ever before.
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customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research
    
Oracle Social Cloud
Published By: Adobe     Published Date: Apr 03, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: • Blend art and science to create emotional experiences • Move from the model of the marketing funnel to customer lifecycle • Shift from personalized experiences to contextual interactions
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content, touchpoint marketing, adobe, marketing model, personalization, customer experience, website development, emerging marketing
    
Adobe
Published By: IBM     Published Date: Jul 07, 2014
This demo is from the IBM Connect 2014 Opening General Session. It highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. The demo highlights new features coming in the platform, such as renditions, plus new integrations, such as with Brightcove, IBM Interact, and IBM Tealeaf.
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ibm, connect, digital, customer lifecycle, management, business technology
    
IBM
Published By: IBM     Published Date: Jan 20, 2015
Read this white paper to discover how you can gain a better understanding of your customer’s lifecycle journey.
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customer lifecycle, digital purchase cycles, conversion struggles, customer analytics solutions, engagement solutions, emerging marketing, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Aug 28, 2014
Analyst report from Aberdeen on how companies using analytics as part of customer service activities perform compared to those without analytics.
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analytics, service analytics, customer lifecycle
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
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financial service marketing, data science, influencing the buying cycle, growth market opportunities, customer relationships, inbound marketing, event-based marketing, digital marketing
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Marketers’ biggest challenges and opportunities reveal the rise of the empowered customer
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customer experience, social media, changing market, digital world, shifting new channels, exceptional customer experience, ibm, technology adoption
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
How behavioral analytics fuels more personalized marketing
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increasing marketing value, improve returns, optimize websites, personalized marketing, web analytics, provide specific insights, personalization process, web marketers
    
IBM
Published By: IBM     Published Date: Feb 10, 2015
Read this article bundle to learn how enterprise content management systems can improve customer service, and thereby reduce churn, increase sales, and build loyalty.
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content management systems, customer service, customer lifecycle, loyalty, data management
    
IBM
Published By: Net Atlantic     Published Date: Mar 02, 2010
Net Atlantic's "Total Engagement Marketing" e-book covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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net atlantic, total engagement, email marketing, emarketing, social media, sms automation, churn
    
Net Atlantic
Published By: Net Atlantic     Published Date: Sep 28, 2010
Net Atlantic's free on-demand webinar, Total Engagement Marketing, covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketing managers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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net atlantic, esp, email marketing, response, ncustomer lifecycle, engagement
    
Net Atlantic
Published By: SPSS     Published Date: Jun 30, 2009
Read how Cabelcom recognized the key to tackling churn and was able to identify the point at which customers become dissatisfied with their service.
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spss, cablecom, customer retention, crm, churn rate, reduce churn, predictive analytics, statistics
    
SPSS
Published By: SPSS     Published Date: Jun 30, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
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predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience
    
SPSS
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
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predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience
    
SPSS, Inc.
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