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customer experience management

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Published By: Adobe     Published Date: Aug 22, 2013
This report gives customer experience professionals the tools and processes they need to act on digital customer experience improvement across touchpoints like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touchpoints and determining customers' needs, proven and emerging methodologies for redesigning digital interactions, and best practices for ensuring that your digital experiences support your business objectives.
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customer experience management, digital experiences, customer experience
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
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content management, customer experience management, web content management
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
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customer experience management, social media data, web trends and analytics, social media
    
Adobe
Published By: Sitecore     Published Date: Aug 21, 2013
How to Choose the Best Web Content Management System for Customer Experience Management
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sitecore, cms, customer experience management, global software, content management, it management
    
Sitecore
Published By: Sitecore     Published Date: Aug 21, 2013
Taking Full Advantage of a Customer Experience Management Platform
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sitecore, cxm platform, ustomer experience management, it management
    
Sitecore
Published By: Verint     Published Date: Jul 10, 2013
In this research perspective sponsored by Verint, Ventana research delves into customer experience management. You'll learn about the importance of the customer experience when dealing with a company and how it can strongly impact their propensity to remain loyal - to continue to purchase products and services from the company, to recommend it to other people and refrain from posting negative comments about it on social media
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verint, customer experience management, customer experience challenges, customer analytics
    
Verint
Published By: Adobe     Published Date: Jun 06, 2013
An enterprise's digital properties must be more than one-way broadcasts of information: today's customers desire connection, conversation, and interaction.
Tags : 
customer experiences, web content, content management, web design
    
Adobe
Published By: Bridgeline Digital     Published Date: May 17, 2013
Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital customer experience trends that will gain momentum as firms look to unify the cross-touchpoint experiences they deliver in 2013. This report outlines key trends that will make up the landscape that customer experience professionals will be working in as they take strides to improve their digital customer experiences in 2013.
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forrester, digital customer experience, customer experience management, customer experience trends, digital experiences
    
Bridgeline Digital
Published By: SAS     Published Date: Mar 20, 2013
How Vail Resorts Is Redefining Targeted Marketing with the Help of SAS®
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customer experience, crm, relationship management, marketing, customer intelligence, customer data, analytics, emerging marketing, social media, internet marketing, crm & customer care, marketing research
    
SAS
Published By: Adobe     Published Date: Mar 11, 2013
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers in the category and researched, analysed, and scored them.
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online testing platforms, multichannel marketing, customer experience management, customer experience, digital marketing
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
Download this best practice guide featuring Forrester VP and Research Director Stephen Powers to understand how to build a robust WCM strategy that improves your organisation's online customer experience, while avoiding the top seven WCM mistakes.
Tags : 
customer engagement, customer experience management, web content management, wcm, wcm strategy, online customer experience, business technology
    
Adobe
Published By: Oracle Corp.     Published Date: Feb 12, 2013
As the technologies and business practices surrounding Social, Mobile and BPM mature, IT and business stakeholders are discovering new ways to collaborate and engage customers via dynamic business processes that address several business imperatives.
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customer experience, business process management, social, mobile, bpm, integration, social media
    
Oracle Corp.
Published By: Verint     Published Date: Jan 16, 2013
Download this whitepaper for an in-depth look into establishing clarity about the customer need, improving customer service and the emergence of the Chief Customer Officer, a 21st century role.
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customer experience, customer experience management, customer engagement, verint, vovici, customer service
    
Verint
Published By: Verint     Published Date: Jan 16, 2013
Your customers have a big voice, and they're using it all the time. Verint helps you put the voice of the customer to work for you, resulting in an experience that your customers will never forget.
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customer experience, customer experience management, customer engagement, verint, vovici, customer service, advertising agencies
    
Verint
Published By: Clicktale     Published Date: Dec 03, 2012
Count down and find out these 5 lessons the experts had to share about eCommerce behaviors.
Tags : 
ecommerce, customer experience management, e-commerce
    
Clicktale
Published By: CodeBaby     Published Date: Nov 27, 2012
Healthcare organizations are integrating intelligent virtual assistants to enhance online experience and reduce costs. This guide overviews the capabilities and benefits of using virtual assistants to engage, optimize, and complement existing service channels.
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online self-service, customer experience, customer service, intelligent virtual assistants, conversion optimization, tech support, crm, web self-service, contact center management, virtual agent, knowledgebase, ecommerce, mcommerce, live chat, website optimization, multi-channel branding, business technology
    
CodeBaby
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle
Published By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
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adobe, web content management, customer experience, commerce platforms, analytics, on-site search, platforms, business technology, advertising agencies, crm & customer care
    
Adobe
Published By: Gleanster Research     Published Date: Oct 10, 2012
This 7 page research study from Gleanster Research explores how Top Performing enterprise retail organizations create unique and compelling customer experiences online, with integration between web content management and ecommerce platforms.
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Gleanster Research
Published By: IBM     Published Date: Oct 01, 2012
Today's office is everywhere. Remote devices have created a 24/7, instantaneous response, work environment.
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intranet, web experiences, customer experience, web content management, content delivery, business technology
    
IBM
Published By: IBM     Published Date: Oct 01, 2012
Cars.com uses IBM software to gain a 360-degree view into its technology infrastructure and applications, giving the company visibility into the user experience of its consumers, dealers and advertisers.
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case study, cars, user experience, customer experience management, application management, business technology
    
IBM
Published By: IBM     Published Date: Aug 07, 2012
As a claims management professional, you have to deal daily with formidable - and sometimes competing - challenges: provide superior customer experience; achieve operational excellence and cost containment; and effectively manage risk. Predictive analytics can help you improve each of these three outcomes, but more importantly, it helps strike the right balance among these three objectives for each new claim received. Read this white paper from IBM to learn about applying predictive analytics to claims management, including the typical ROI achieved, how embedded analytics improves decision making, and technology components of a predictive analytics solution.
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improving, claims, management, outcomes, predictive, analytics, claims, management, professional, formidable, competing, superior, customer, experience, operational, excellence, cost, containment, risk, predictive
    
IBM
Published By: Genpact     Published Date: Jul 30, 2012
Perhaps never in the history of commerce have businesses been required to adapt so fast to changing conditions as those driven by the introduction of the internet. Of the world's six billion inhabitants, over 1.9 billion use the internet.
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customer experience management, customer retention, customer relationship management, crm tools, roi, business technology
    
Genpact
Published By: OpenText     Published Date: Mar 20, 2012
The report highlights industry best practices for establishing and nurturing CEM programs that delight customers while improving overall business results.
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marketing, customer experience, customer satisfaction, analytics, customer service, aberdeen
    
OpenText
Published By: Red Hat     Published Date: Jan 01, 2012
A world-leading web content management and customer experience management system built its capabilities on the Ixonos Elastic Cloud – which is based on the Red Hat software stack, including value-rich Red Hat Enterprise Linux. Learn how Red Hat Enterprise Linux offered a stable, flexible environment for cloud deployments.
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ixonos elastic cloud, software stack, red hat, ez systems, linux, cloud deployments
    
Red Hat
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