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customer experience management

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Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
Tags : 
creative digital assets, share digital assets, asset management, digital asset management, dam
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
Tags : 
creative digital assets, share digital assets, asset management, digital asset management, dam
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
Tags : 
creative digital assets, share digital assets, asset management, digital asset management, dam
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : 
content management, customer experience, content management, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : 
content management, customer experience, content management, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : 
    
Adobe
Published By: Crownpeak     Published Date: Jun 30, 2016
This Forrester report outlines the steps customer experience (CX) professionals must take to optimize and continuously improve their digital customer experiences.
Tags : 
customer experience, digital customer experience governance, digital customer experience, digital quality management, digital governance, best practices, forrester research, dqm, digital experience, digital touchpoints, digital marketing, online marketing
    
Crownpeak
Published By: Pega     Published Date: May 25, 2016
The customer experience is critical in today’s fast-paced, demanding world. With so many options at the buyer’s fingertips and the rise of social sharing media, one bad customer experience can haunt an organization. According to” The Forrester Wave™: Dynamic Case Management, Q1 2016” report, in order to improve customer experience, firms must tackle the incident process through smart handling of exceptions, applying analytics for context, and offering real-time and mobile interaction. Here is where dynamic case management (DCM) can be a competitive advantage and Forrester identified 14 of the most significant vendors across 21 criteria in this space with Pegasystems among vendors who lead the pack. Download this Forrester Wave report to see the full 21-criteria evaluation of the dynamic case management (DCM) market and gain insight into the 14 most significant software vendors in order to help enterprise architecture (EA) professi
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case management, forrester, dynamics, enterprise
    
Pega
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: Adobe     Published Date: Apr 25, 2016
Data is the key to doing this. But simply collecting it won’t take you all the way. You must use the data to create holistic customer profiles, then use those customer profiles to create interesting, personalised and memorable experiences. This three-part, step-bystep eBook series explains how to actually use data to provide each customer with the best experience possible.
Tags : 
customer experience, marketing, data management
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Les données sont la clé de cette opération. Toutefois, les collecter ne suffira pas. Il faudra s’en servir pour créer un profil holistique du client, puis utiliser ce dernier pour mettre au point des expériences intéressantes, personnalisées et, en fin de compte, mémorables. Cette série d’e-books en trois parties détaille étape par étape comment utiliser les données pour offrir à chaque client la meilleure expérience possible.
Tags : 
customer experience, marketing, data management
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Der Schlüssel hierzu sind Daten. Es reicht jedoch nicht aus, Daten einfach nur zu erfassen. Sie müssen anhand der Daten ganzheitliche Kundenprofile erstellen und diese anschließend verwenden, um interessante, personalisierte und nachhaltige Erlebnisse zu entwickeln. Diese dreiteilige E-Book-Reihe erläutert Schritt für Schritt, wie Sie Daten tatsächlich verwenden können, um jedem Kunden das bestmögliche Erlebnis zu bieten.
Tags : 
customer experience, marketing, data management
    
Adobe
Published By: IBM     Published Date: Apr 20, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Tags : 
ibm, customer experience management, cem, energy, utilities, energy sector, aberdeen group, crm & customer care
    
IBM
Published By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : 
adobe, customer experience, dam return, digital asset management, return on investment, marketing, traditional marketing
    
Adobe
Published By: IBM     Published Date: Apr 14, 2016
Discover what it takes to deliver truly proactive care to customers and find out how active customer experience management can deliver significant business benefits in the form of cost savings, reduced churn, and increased revenue.
Tags : 
ibm, telecom, customer experience, proactive customer care, csp, communication service providers
    
IBM
Published By: nFusion     Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include: 1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys. 2. Ensuring website content is produced and presented according to evolving customer experience needs. 3. Putting a premium on program management and collaboration to identify and avoid blind spots. Read more to discover in depth details about these three factors.
Tags : 
nfusion, website redesign, customer experience, best practices
    
nFusion
Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
The Internet of Things (IoT) is connecting our world in ways that were unimaginable 10 years ago—collecting data on everything we do and using it to streamline our daily activities. In doing so, IoT is changing the way that consumers think about service. Service organizations must be prepared to support these new customer expectations to ensure continued satisfaction to strengthen and foster loyalty. Additionally, IoT is making its way into the enterprise, especially among organizations in industries like utilities, oil and gas, medical devices, manufacturing and telecommunications. Connected devices enable more efficient processes for maintenance and repair by constantly providing information on machines’ performance, environmental conditions, and possible failures. For example, a connected washing machine in a customer’s home could automatically send out an error report to the manufacturer when it experiences a failure. This is where field service management comes in.
Tags : 
oracle, service cloud, service management, customer interaction, internet of things
    
Oracle Service Cloud
Published By: DocuSign     Published Date: Mar 23, 2016
Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.
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DocuSign
Published By: HPE Intel     Published Date: Mar 15, 2016
Led by experienced technology consultants, Hewlett Packard Enterprise Storage Transformation Workshop Service provides a highly interactive, meaningful half day-long session with a customer's IT, business, and executive stakeholders. Using a series of high-quality (slide-free) discussion panels, HPE TS Consulting will facilitate an exploration of data management transformation journey to business-aligned visions, aligning your specific situation and HPE’s experiences over evolutionary trends in Data Management, Transformation to All Flash and End to End Data Protection. HPE consultants will also lead discussions on the potential implications that a data management transformation may present to IT, your storage and backup staff, and your business.
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HPE Intel
Published By: NetSuite     Published Date: Feb 17, 2016
Our research identified that whilst customer experience management is seen as the top strategic priority, many retailers are yet to develop and implement strategies to improve it. Download this whitepaper to learn more about the customer experience challenge for Australian retailers.
Tags : 
customer experience, customer experience challenge, australian retailers, netsuite, consumer demand, costs, small business, finance
    
NetSuite
Published By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
Tags : 
personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices, digital marketing strategy, digital marketing solutions, digital marketing trends, online/internet marketing strategy, online/internet marketing solutions, online/internet marketing trends, digital marketing news, online/internet marketing news, personalization news, customer experience strategy, customer experience management, customer experience solutions, buyer journey, search marketing, email marketing
    
Mindtree
Published By: Crownpeak     Published Date: Feb 09, 2016
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
Tags : 
crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud, search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing, sales
    
Crownpeak
Published By: Pega     Published Date: Feb 02, 2016
The customer experience is critical in today’s fast-paced, demanding world. With so many options at the buyer’s fingertips and the rise of social sharing media, one bad customer experience can haunt an organization. According to” The Forrester Wave™: Dynamic Case Management, Q1 2016” report, in order to improve customer experience, firms must tackle the incident process through smart handling of exceptions, applying analytics for context, and offering real-time and mobile interaction. Here is where dynamic case management (DCM) can be a competitive advantage and Forrester identified 14 of the most significant vendors across 21 criteria in this space with Pegasystems among vendors who lead the pack.
Tags : 
    
Pega
Published By: IBM     Published Date: Feb 02, 2016
Discover what it takes to deliver truly proactive care to customers and find out how active customer experience management can deliver significant business benefits in the form of cost savings, reduced churn, and increased revenue.
Tags : 
ibm, customer management, customer loyalty, analytics, data, telecom, crm & customer care
    
IBM
Published By: IBM     Published Date: Feb 02, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
Tags : 
ibm, analytics, energy, utilities, customer experience, social media, data, customer management, crm & customer care
    
IBM
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