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customer experience engagement

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Published By: Marketo     Published Date: Mar 23, 2015
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? Download our Customer Activation—Marketing With A Measurable Purpose ebook to learn more.
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marketo, customer activation, customer experience, customer engagement, marketing, customer lifecycle, crm & customer care
    
Marketo
Published By: Adobe     Published Date: Mar 03, 2017
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including: • How leaders in finance do it right • Increasing engagement with mobile-optimized forms and signatures • Ensuring enrollment is compliant and builds trust
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digital enrollment, onboarding, customer service, customer experience, cost reduction, mobile-optimization
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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Adobe
Published By: Moxie     Published Date: Feb 08, 2018
Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, Crate and Barrel decided to build a competitive advantage to improve customer experience, engagement, and acquisition across mobile and desktop shoppers. By mapping struggle to engagements, digital channels are used to help shoppers select the right products, complete orders, or process payment transactions in a PCI-compliant environment.
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customer, opportunities, engagement, planner, digital, templates
    
Moxie
Published By: Moxie     Published Date: Feb 08, 2018
Live online chat is proving to be a successful way to fulfill consumers’ desire to connect with companies. In the Guided Economy, customers expect chat to be consistently easy and effective at answering their questions and resolving their issues. It may seem hard to provide a consistent experience because each chat engagement poses a unique question on a unique subject from a unique customer. But by focusing on how best to engage with customers via chat, this channel can become one of your most powerful sales tools.
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digital, conversions, hyperlinks, customers, mobile, chat
    
Moxie
Published By: Moxie     Published Date: Aug 08, 2018
Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, a Large National Insurance provider decided to build a competitive advantage to: improve customer experience boost engagement escalate lead acquisition increase conversion across digital platforms By mapping struggle to engagements, digital channels are used to help customers select the right products, complete web forms, or become new customers.
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customer, opportunities, engagement, planner, digital templates, insurance, financial services, banking
    
Moxie
Published By: Moxie     Published Date: Feb 06, 2019
Customers expect you to make it easy to move through their site. According to Gartner, more than 82% of online shoppers prefer a more comprehensive web experience suite, as opposed to a stand-alone single-channel or point-based product. The content of this ebook focuses on the tangible results of effective customer engagement, along with 3 key components companies need to make it happen.
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customer engagement, digital engagement, ecommerce, customer experience, customer service, customer support
    
Moxie
Published By: Moxie     Published Date: Feb 06, 2019
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles. After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
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customer engagement, customer experience, customer service
    
Moxie
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
It’s More Difficult Than Ever to Deliver a Five-Star Experience. To truly capture customer interest and loyalty, your applications and services have to deliver reliable experiences that delight users, scale to support their changing needs and regularly refresh with new innovations. As a result, you need ways to measure the metrics that really matter, namely: engagement, loyalty and satisfaction. It’s also imperative that you match agility with quality, making application performance a priority goal for everyone—from the business to marketing to IT. Finally, you need to future-proof your business by rapidly adopting the latest technologies and innovations that will meet—and exceed— customers’ expectations.
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CA Technologies EMEA
Published By: LogMeIn     Published Date: Jun 23, 2015
This white paper reveals how to become mobile-minded enough to win with customers.
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mobility, mobile-minded, mobile devices, go mobile, customer relationship, customer engagement, smartphones, tablets, mobile experiences, customer experiences, mobile engagement strategy
    
LogMeIn
Published By: ServiceNow     Published Date: Oct 11, 2017
For years, companies have used CRM as the software of choice to manage customer engagement and information, in an attempt to deliver a great customer experience. Managing the front end of the engagement process is important. However, delivering proactive customer service – that prevents and resolves issues – requires much more than that. At ServiceNow, we believe that it is time to rethink the fundamentals of CRM and customer service and we invite you to explore the new strategies, processes, and technology presented in this toolkit. Doing so will enable your customer service teams to connect seamlessly with other departments and deliver the effortless and proactive service experience your customers expect. We hope you find the collection of research reports and whitepapers valuable.
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ServiceNow
Published By: Genesys     Published Date: Nov 02, 2017
This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement.
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customer experience technology, mit technology review, technology solutions
    
Genesys
Published By: Infosys     Published Date: May 21, 2018
Customers buy products in return for money. But at the heart of our client's vision was another exchange, which was perhaps even more fundamental. Customers would give their time and attention - and in return they wanted an experience that meets their needs, what is often referred to as 'return on engagement' But how can you offer a suitable experience when you don't know enough about the customer? Our client had gathered data, but it was siloed - and there was a big disconnect between the physical and digital operations of the business. The two were not integrated, making it difficult to build a picture of the customers' widely varying needs. This was also a global business with different approaches for different markets, leading to further inefficiencies and silos. It was time to consolidate, standardize, and to really get to know the customer.
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crm, product, exchange, customers, engagement
    
Infosys
Published By: Zoovu Limited     Published Date: Mar 20, 2019
Health and beauty products have always been personal and emotional purchases. More than in any other sector, consumers want products to reflect their individuality and expect them to be tailored to their ever-changing preferences, as well as their appearance and personal goals.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, health, beauty, brands, customer experience, customer journey, conversion, engagement, product finder, machine learning, personalization
    
Zoovu Limited
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, brands, customer experience, customer journey, conversion, engagement, machine learning, personalization, recommendation, conversational marketing, retail.
    
Zoovu Limited
Published By: Genesys     Published Date: Dec 20, 2018
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: • The strategies that differentiates an Iconic firm from other businesses • How strategies vary across regions based on maturity and customer expectations • Future innovation management and technology
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Genesys
Published By: Genesys     Published Date: Jun 19, 2019
Success is defined by the quality of your customer relationships. Outdated infrastructure hinders your ability to deliver consistent service across all channels and touchpoints. With rising customer and business demands, you might not have time to wait and see what long-term options a vendor will offer, and when. Proven, market-leading customer experience solutions let you optimize customer engagement across existing channels. And with a partner who’s focused on both innovation and your success, you can future-proof your business as it evolves. Read this executive brief to learn how to incorporate an open, stable and proven customer experience platform—and provider. Discover the advantages of a proven prescriptive migration methodology that will guide your successful customer experience transformation, including: Establishing a solid foundation for customer engagement channels and touchpoints as they emerge Extending omnichannel engagement across departments and processes outside of
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Genesys
Published By: Gleanster Research     Published Date: Aug 30, 2013
Top Performers are early adopters of technologies that allow marketers to remove dependencies from third-party resources (such as IT) to impact the customer experience online – and it’s paying off. Today, technologies like web content management (WCM) and marketing automation are giving marketers control over the customer experience and real-time behavior-driven engagement.
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Gleanster Research
Published By: MuleSoft     Published Date: Jun 27, 2019
Banks of all sizes, from multinational firms to regional credit unions, face unparalleled pressure to digitally transform in the face of evolving customer expectations. Learn how a top 10 bank partnered with MuleSoft to address these pressures by developing an application network to rapidly modernize legacy systems, digitally transform mortgage lending, and accelerate Salesforce implementation. Read this whitepaper to learn: How banks can leverage APIs to accelerate integration between core banking systems, legacy applications, and modern SaaS endpoints. The step-by-step approach a top 10 bank took to build a Center for Enablement (C4E) and transform their SDLC to accelerate application development. How the bank created unified customer experiences across different product lines, from mortgages to wealth management, across in-person, and digital engagement channels.
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MuleSoft
Published By: Verint     Published Date: Jan 16, 2013
Your customers have a big voice, and they're using it all the time. Verint helps you put the voice of the customer to work for you, resulting in an experience that your customers will never forget.
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customer experience, customer experience management, customer engagement, verint, vovici, customer service, advertising agencies
    
Verint
Published By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights, frameworks, profitability, marketing analytics, iknowtion, segmentation
    
iKnowtion
Published By: Clarabridge     Published Date: Dec 03, 2013
The purpose of this white paper is to provide a five step “roadmap” that organizations can use to transform their marketing organization into a Center of Customer Experience Excellence.
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clarabridge, optimizing customer experience, voice of the customer, customer engagement, data source, voc program, customer behaviors, operationalize voc, customer relationship management, crm, social media program, interacting with customers, product and service problems, respond quickly, customer satisfaction, customer loyalty
    
Clarabridge
Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo
Published By: Corvisa LLC     Published Date: Feb 13, 2015
Is your contact center guilty?
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contact centers, customer experience, vices, the cloud, cloud-based provider, customer interaction, engagement solutions
    
Corvisa LLC
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