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Published By: Discovery Corps, Inc.     Published Date: Nov 20, 2009
Seeing into the hearts and minds of our customers is impossible; but this article describes how Data Mining techniques can be used to create strategies and tactics to increase customer retention and value.
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data mining, business intelligence, predictive modeling, customer retention, high-value customers, decision support, clustering, discovery corps
    
Discovery Corps, Inc.
Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
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webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics
    
Webtrends
Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
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webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience
    
Webtrends
Published By: IBM Software     Published Date: Jul 28, 2010
Customer Satisfaction: Deliver More Revenue, Sirius Decisions: This short video explores the issues and the data required to drive better sales enablement, performance and productivity.
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ibm software, cognos, sales force productivity, customer satisfaction, performance, sales analytics
    
IBM Software
Published By: IBM Software     Published Date: Jul 28, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
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ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi
    
IBM Software
Published By: SAS     Published Date: Mar 20, 2013
How Vail Resorts Is Redefining Targeted Marketing with the Help of SAS®
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customer experience, crm, relationship management, marketing, customer intelligence, customer data, analytics, emerging marketing
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities. No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience. How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.
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best practices, business management, customer loyalty, technology, data, analytics, business technology
    
SAS
Published By: SAS     Published Date: Apr 20, 2017
Enterprises routinely claim to be focused on the customer experience, yet few really keep that promise. What’s in the way? Fragmentation and complexity in both customer data and customer-facing processes. IIA spoke with Wilson Raj, Global Director of Customer Intelligence, and Jonathan Moran, Customer Intelligence Product Marketing at SAS Institute Inc. about how organizations can leverage technology platforms and analytics to become more completely and genuinely customer-centric – making connections in the right way, at the right time, and on the right device.
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SAS
Published By: SAS     Published Date: Apr 25, 2017
No matter what your initiative, accurate data is where to start if you want to make the best possible decisions. There’s certainly no lack of data. But simply having lots of data won’t necessarily help you answer big questions, understand problems or make faster, better decisions. To achieve competitive advantage, maintain profitability or satisfy customers, you must be able to act on what the data tells you.
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SAS
Published By: SAS     Published Date: Mar 06, 2018
Location data is found everywhere – with an item or a device, in a conversation or behavior, in machines or sensors, tied to a customer or competitor, attached to a database record or recorded from vehicles or other moving objects. Organizations want to take advantage of location data to improve decisions, create better customer engagement and experiences, reduce risks and automate business processes.
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SAS
Published By: SAS     Published Date: Mar 06, 2018
The Connected Customer is an individual who is intimately connected to the data, outcomes, decisions, and staff associated with any relationship to an organization. This intensely personal connection is not just a matter of the most recent transaction, but represents a combination of connected data, connected analytics, and collaborative decisions associated with improving the customer’s relationship with the organization over time. In this report, Blue Hill explores the key traits associated with supporting the Connected Customer through the Internet of Things, and provides guidance on why the Internet of Things will be essential across the general business landscape
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SAS
Published By: Okta     Published Date: Apr 29, 2015
2014 was a banner year for security breaches. According to the Identity and Theft Research Center, there were 783 reported U.S. data breaches, a 27.5% increase from 2013. Keeping your company and customer data safe is no longer just an IT problem; it's a top concern for C-level executives as well. Your company's reputation and bottom line depend on keeping corporate data secure — yet employee mobility is making this a huge challenge. Read this eGuide to learn how to avoid these challenges with simpler, smarter authentication.
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theft, research center, c-level, okta, theft research, security, it management
    
Okta
Published By: Okta     Published Date: Jun 15, 2015
Microsoft made a massive push to the cloud in 2014, and as a result Office 365 is taking off. We’re seeing it in how Okta customers are using Okta to connect to Office 365 in increasing numbers. This eGuide provides some data from the Okta Application Network on the trends we are seeing around Office 365. It also describes the most important things to consider for Identity and Mobility Management during deployment. Office 365 is unlike any other cloud app in it’s complexity, and it is best for IT to plan and deploy solutions around Identity and Mobility Management in concert with their Office 365 roll-out to get maximum user adoption.
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office 365, identity and mobility management, deployment, user adoption, adoption guide, it management
    
Okta
Published By: Okta     Published Date: Jul 01, 2015
Microsoft made a massive push to the cloud in 2014, and as a result Office 365 is taking off. We’re seeing it in how Okta customers are using Okta to connect to Office 365 in increasing numbers. This eGuide provides some data from the Okta Application Network on the trends we are seeing around Office 365. It also describes the most important things to consider for Identity and Mobility Management during deployment. Office 365 is unlike any other cloud app in it’s complexity, and it is best for IT to plan and deploy solutions around Identity and Mobility Management in concert with their Office 365 roll-out to get maximum user adoption.
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Okta
Published By: EMC Corporation     Published Date: May 27, 2011
This ESG paper describes how through consistent individual product innovation and integration EMC backup and recovery solutions tackle the issues that prevent customers from transforming data protection.
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esg analyst report, emc, data protection, backup, brian babineau, david a. chapa, data growth, infrastructure
    
EMC Corporation
Published By: EMC Corporation     Published Date: Mar 12, 2014
Managed Data Growth eBook Discover how to manage your data growth with the new EMC eBook, Manage Data Growth. Interact with the latest facts, insights and solutions, and hear what customers and subject matter experts are saying in the fast-growing world of data. The intuitive eBook interface makes it quick and easy to navigate to and share the information, videos, whitepapers and other resources you need.
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emc, digital data, data growth, idc report, big data, internet of things, customer behavior, data management
    
EMC Corporation
Published By: VeriSign     Published Date: Feb 10, 2011
This paper reveals the latest advances in SSL technology and how these advances ensure your customers have confidence in the security of your site, as well as protecting them from threats such as phishing, data manipulation and other site scams.
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verisign, ssl, security, phishing, data manipulation, threats, protection, secure sockets layer
    
VeriSign
Published By: MicroStrategy     Published Date: Aug 21, 2019
Ready or not, the future is here. For enterprise organizations, it must be a data-driven one. Whoever can use technology to transform the customer experience, and be the first to discover and deliver on new business models, will be the disruptor. Those who can’t, the disrupted in this period known as the “era of Digital Darwinism.” The future belongs to the Intelligent Enterprise which anticipates constantly evolving regulatory, technological, market, and competitive challenges and turns them into opportunity and profit. It delivers a single version of the truth and agility. It connects to any data and distributes reports to thousands. The Intelligent Enterprise goes beyond business intelligence, delivering transformative insight to every user, constituent and partner. Are most organizations there yet? As brands hone and focus their 2020 (and even 2030) vision, MicroStrategy has surveyed 500 enterprise analytics professionals on the state of their organization’s analytics initiatives.
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MicroStrategy
Published By: The Logic Group     Published Date: Jun 07, 2011
If you are a business that accepts credit or debit card payments then achieving PCI DSS compliance is an industry requirement. But how can you make it work for your business & prevent it becoming an exercise in box ticking?
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pci dss, compliance, credit card data, debit card data, customer data, retail, payments
    
The Logic Group
Published By: Dell Storage     Published Date: Aug 14, 2012
Engagement with customers online has evolved from novelty to necessity, with an estimated $202 billion spent in 2011 and projected 10% growth to $327 billion in 2016, according to Forrester Research. Businesses are maneuvering to connect with the growing pool of online customers, but the move to eCommerce brings new security risks with the exchange of sensitive consumer information, including cardholder data and personally identifiable information that can enable identity theft. At stake is reputation of brand, ongoing access to merchant credit lines, and substantial penalties and remediation in the event of a breach. This white paper elucidates the aspects of PCI DSS (Payment Card Industry Data Security Standards) compliance that must be considered when choosing a secure environment for servers involved in eCommerce. Whether deciding to outsource or keep data hosting in-house, any company collecting, storing or transmitting customer cardholder data needs to be compliant, and this document helps pinpoint the specific concerns and standards a company should be aware of when choosing how to keep their data secure. Understanding requirements and best practices for security policies and procedures, physical safeguards, and security technologies is essential to establishing cardholder data security and meeting QSA and SAQ audit requirements.
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pci, compliant, data, centers, engagement, connect, ecommerce, compliance
    
Dell Storage
Published By: Oracle     Published Date: Feb 28, 2012
Combining customer data and social media presents an enormous opportunity for merchants. Industry observers contend that this shift, which some have called "social CRM" or "sCRM," represents the next great wave in online commerce. Read more now!
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on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
    
Oracle
Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
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customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty, cross sell, wallet share, net promoter score
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
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social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence
    
IBM
Published By: SendGrid     Published Date: Jun 27, 2012
When you become a SendGrid customer, you gain instant access to data, tools and services that will help you quickly integrate with our system and measure delivery effectiveness to better manage your transactional email.
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api, sendgrid, business technology
    
SendGrid
Published By: Adobe     Published Date: Jan 31, 2013
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. Download this Gartner report to learn more.
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marketing analytics, customer life cycle, data management, marketing insights
    
Adobe
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