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Published By: Cisco     Published Date: Dec 21, 2016
CTOs, CIOs, and application architects need access to datacenter facilities capable of handling the broad range of content serving, Big Data/analytics, and archiving functions associated with the systems of engagement and insight that they depend upon to better service customers and enhance business outcomes. They need to enhance their existing datacenters, they need to accelerate the building of new datacenters in new geographies, and they need to take greater advantage of advanced, sophisticated datacenters designed, built, and operated by service providers. IDC terms this business and datacenter transformation the shift to the 3rd Platform.
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Cisco
Published By: Cisco     Published Date: Dec 21, 2016
Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the Cisco Data Virtualization solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of investing in the Cisco Data Virtualization solution for their organizations. To better understand the benefits, costs, and risks associated with Cisco Data Virtualization, Forrester gathered data through interviews with customers who had multiple years’ experience using the solution. All organizations used Cisco Data Virtualization as a single data virtualization integration platform to query and access data across their network. This includes accessing data that resides on the cloud and on-premises across various sources and systems.
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Cisco
Published By: Cisco     Published Date: Dec 22, 2016
Today the network is critical in driving change in virtually all organizations as they take their digital transformation journey. This transformation journey will help organizations increase agility, improve productivity, better engage with customers, and protect key intellectual property and assets. The network edge has a pivotal role to play in this transformation and carries perhaps the broadest set of responsibilities when compared to the core and to data center networks. As shown in Figure 1, when comparing each layer of the network, the network edge has a broad breadth of responsibility in the campus. This is also true for the branch
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Cisco
Published By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
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phunware, mobile, physical marketing analytics, location analytics, business intelligence, space management, customer service, crm, loyalty, analytics for mobile, analytics on mobile, app analytics, app tracking analytics, mobile analytics tool, mobile app analytics, mobile app usage analytics, mobile data analytics, mobile device analytics, mobile location analytics, emerging marketing
    
Phunware
Published By: ForgeRock     Published Date: Sep 02, 2014
Watch this Gigaom Research On-Demand Webinar ; we will examine the immediate need to extend identity to customer audiences, the risks of doing so using legacy software, and the most effective path businesses can take to build for the future while recognizing value today.
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forgerock, api, customer service, crm, business intelligence, business data, access management, identity management, iam, remote access
    
ForgeRock
Published By: Rackspace     Published Date: Aug 28, 2014
In this webinar an expert panel will examine the infrastructure needs of customer-facing applications by examining the challenges faced by businesses in the most demanding industries.
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rackspace, cloud applications, customer service, consumer applications, ebusiness, data center, cloud computing, cloud hosting
    
Rackspace
Published By: Wyng     Published Date: Mar 03, 2015
How are you taking your 2015 digital and social marketing to the next level in 2015? We surveyed 100+ marketing professionals on the state of digital marketing trends. Download our free "State of Digital Marketing Report" to see how marketing evolved in 2014, and where you should invest your efforts in 2015.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn what’s coming next. In this free report, we’ll share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions, emerging marketing, crm & customer care, marketing research
    
Wyng
Published By: Modis     Published Date: Mar 09, 2015
In the wake of the recent Sony data breach, customer and company privacy issues have become a hot topic in the media and the tech sector. The Sony incident and other widely covered consumer-facing data breaches experienced by Target, Home Depot, JPMorgan Chase and others have had a significant financial impact on these companies. Experts are projecting that both the number of incidents and the cost of dealing with data breaches will increase in 2015. To combat these attacks, businesses must respond with a heightened awareness of cybersecurity as well as increased spending on enterprise security as needed. Designating high level executives to lead security and hiring certified security experts are among the best practices for stronger IT security in 2015 and beyond. Download to learn more!
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modis, security challenges, it spending, privacy concerns, cybersecurity, security experts, data breaches, consumer facing breaches, security, it management
    
Modis
Published By: Basho     Published Date: Apr 07, 2015
bet365 is one of the world’s leading online gambling groups with over 14 million customers in two hundred countries. Recently, bet365 chose Riak, the NoSQL distributed database to ensure scalability and reliability for their site. Get a better understanding of how to choose the right database solution directly from Dan Macklin, Head of Research and Development at bet365. Join us for this On Demand webinar to learn about: • bet365's evaluation process • The business and technical challenges addressed • Triumphs achieved by migrating to Riak • Lessons learned and Dan Macklin's advice for anyyone evaluating their database requirements Download to watch this On-Demand webinar to learn why Riak chose bet365.
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basho, riak, database infrastructure, bet365, unstructured data, it management, data management
    
Basho
Published By: Clicktale     Published Date: Oct 14, 2015
As marketers, we rely on metrics to measure our success or failure. But how effective are traditional analytics? When metrics can’t see beyond the mouse click, how can we understand what the people behind the screen are experiencing? How can we know what happened before the click, or what happens after? ClickTale’s newest eBook will show you how Digital Customer Experience metrics help you look past the numbers, and understand what your customers and visitors are really experiencing on your website. Download Digital Customer Experience Metrics: Uncovering the Behavior behind the Numbers now, and start turning metrics into actionable understanding!
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engagement metrics, engagement optimization, website optimization, web analytics, website analytics, website engagement, user experience, user interface, digital customer experience, user engagement, a/b testing, customer experience, customer experience metrics, data analytics, marketing data, data insights, analytics software, enterprise, search marketing, email marketing
    
Clicktale
Published By: Clicktale     Published Date: Oct 27, 2015
Forms can make or break your business goals. How do yours stack up? In our newest e-book, How Forms Can Confuse, Confound and Chase Your Customers Away, we take a look at some common form pitfalls. Check it out!
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conversion optmization, forms optimization, website optimization, web forms, website analytics, website engagement, user experience, user interface, digital customer experience, user engagement, a/b testing, customer experience, form optimization, checkouts, data insights, analytics software, enterprise, internet marketing, crm & customer care, e-commerce
    
Clicktale
Published By: Optimizely     Published Date: Nov 05, 2015
Statistics are the underpinning of how Optimizely’s customers use data to make decisions. We use experiments to understand how changes we make affect the performance of our online experiences. To do this, we need a framework for evaluating how likely those changes are to have an impact, positive or negative, on a business over time. To run great experiments, investing in an understanding of statistics is one of the most important skills you can develop. Statistics provide inference on your results and help to determine whether you have a winning variation. Using statistical values to decide leads to stable, replicable results you can bet your business on. Lack of understanding can lead to errors and unreliable outcomes from your experiments.
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statistics, experiments, data, customers, results, variation, crm & customer care, marketing research
    
Optimizely
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
Data breaches are more than a security problem. A significant attack can shake your customer base, partner relations, executive staff, profits, and revenue. Historic data breaches have cost executives their jobs, resulted in major revenue losses and damaged brand reputations. In a 2014 study of 700 consumers about brand reputation by Experian and the Ponemon Institute, data breaches were reported as the most damaging occurrence to brand reputation, exceeding environmental disasters and poor customer service.1 In a world where data breaches have become commonplace, what steps can be taken to minimize damage?
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Microsoft Office 365
Published By: IBM     Published Date: Jul 13, 2015
This paper discusses how InfoSphere capabilities can be used to create comprehensive and accurate 3600 views of your customers from internal and external sources.
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crm cloud solution, salesforce, user productivity, data enrichment, security, data quality, customer data search, customer relationship management, internet marketing, crm & customer care, e-commerce, sales
    
IBM
Published By: IBM     Published Date: Jul 13, 2015
This ebook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.
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customer centric organizations, crm, customer usability, personalized interactions, big data, data quality, data management, internet marketing, crm & customer care, marketing research, sales
    
IBM
Published By: IBM     Published Date: Jul 31, 2015
Commoditization is a serious threat to the telecommunications industry. Most CSPs offer similar services at rates designed to win what has become a price war. As a result, many face decreasing margins and difficulty sustaining differentiation based on prices or products alone. On top of commoditization, CSPs also face competition from OTT providers and an increasingly knowledgeable and demanding customer base. With access to growing amounts of data from an ever-increasing number of sources and devices, today’s empowered, savvy consumers know what they want and expect to get it.
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ibm, telco, csps, big data, commoditization, customer retention
    
IBM
Published By: IBM     Published Date: Jul 31, 2015
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
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ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data
    
IBM
Published By: IBM     Published Date: Feb 02, 2017
Many marketers are trying to better understand the customer journey, but factors such as a lack of data and system integrations, breakdowns in process, misguided focus, and inattention to key aspects of the buyer experience are preventing them from doing so. Learn how you can overcome these challenges and many others to deliver a better customer experience and drive more revenue.
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ibm, marketing, commerce, customer journey, crm & customer care
    
IBM
Published By: IBM     Published Date: Jan 09, 2015
IBM sponsored the and Ponemon Institute examined the actual costs of data breaches at 61 US companies and drew on the results of more than 500 interviews to reveal the true costs of data breaches today, from detection and escalation to customer churn. Read the analyst research to find out the average number of breached records per company, the real reasons most data breaches occur, the capital outlays that a breach requires, and the rate at which customers abandon companies after a breach occurs.
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data breaches, data breach detection, business continuity management, malware, security, knowledge management, data management
    
IBM
Published By: IBM     Published Date: Jul 15, 2015
IBM Customer Analytics solutions can help improve marketing campaigns.
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customer analytics, crm, prospect, marketing campaigns, data
    
IBM
Published By: IBM     Published Date: Aug 05, 2015
Banks have always benefited from customer information based on account activity and segmentation. With the advent of big data technologies, banks can understand their customers in greater depth and predict their needs by analyzing all available customer information.
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digital banking, big data, ibm, customer information, account activity, segmentation, value proposition, customer behavior, small business, finance
    
IBM
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