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Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm, business technology, social media, crm & customer care, sales
    
IBM
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, business technology, internet marketing, crm & customer care, sales
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, business technology, internet marketing, sales
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, business technology, internet marketing
    
Oracle
Published By: IBM     Published Date: Jan 02, 2014
Business users need a simple but powerful way to navigate through data and find the insights to make timely, critical business decisions. Unfortunately, many users have become frustrated at their inability to quickly access and analyze the information they require. This data typically includes a combination of personal and corporate data locked in various enterprise systems. It exists in different formats and can be hard to analyze, change or share — making it difficult for people to get fast answers to business questions.
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ibm, cognos insight guide, navigating data, interactivity, analytic functionality, enterprise analytics, personal analytics, customer service, business users, analytic solution, share data, performance management, supply chain management, customer relationship, cognos insight
    
IBM
Published By: IBM     Published Date: Jan 02, 2014
This study highlights the phases of the big data journey, the objectives and challenges of midsize organizations taking the journey, and the current state of the technology that they are using to drive results. It also offers a pragmatic course of action for midsize companies to take as they dive into this new era of computing.
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ibm, analytics, global business service, big data, business value, it professionals, volume, velocity, variety, customer analytics, trends and insights, information management, data security, integration, variety of data, analytic accelerator, infrastructure, data management, data center
    
IBM
Published By: IBM     Published Date: Jan 02, 2014
Business intelligence derived from sophisticated analytics has given large companies an edge for years. It helps them be more competitive, make information---based decisions faster and better, improves operational efficiencies, and boosts the bottom line. Midsize businesses are increasingly eager to reap similar benefits. Business intelligence derived from sophisticated analytics has given large companies an edge for years. It helps them be more competitive, make information---based decisions faster and better, improves operational efficiencies, and boosts the bottom line. Midsize businesses are increasingly eager to reap similar benefits.
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ibm, business analytics, midsize businesses, geeknet, business intelligence, customer volatility, market volatility, variety of data, it managers, implementing analytics, ba systems, ba solutions, in-house analytics, ba capability, scorecarding, time-to-insight, business risk, business planning, data management
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
Explore the top five practices in today's customer-data-driven supply chain and examine the impact of using customer data on key supply chain metrics.
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ibm, aberdeen group, analytics report, customer data, data-driven, supply chain, best practices, social shopping, social networks, analyst insight, supply chain metrics, data streams, big data, data center, data analysis, industry demands, omni-channel environment, collaboration, social business, deployment trends
    
IBM
Published By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
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cisco, lbs, it technology, wifi, analytics, wireless networks
    
Cisco
Published By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
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cisco, idc, lbs, wireless, wifi, mobility, it solutions
    
Cisco
Published By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
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cisco, lbs, it technology, wifi, analytics, wireless networks
    
Cisco
Published By: Cisco     Published Date: Apr 10, 2015
This document describes how the Cisco® 40-Gbps QSFP BiDi transceiver reduces overall costs and installation time for customers migrating data center aggregation links to 40-Gbps connections.
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cisco. transceiver, cost reduction, data center aggregation, migration, switches
    
Cisco
Published By: Cisco     Published Date: Apr 10, 2015
Interest in cloud computing over the last several years has been phenomenal. For cloud providers, public or private, it will transform business and operational processes, streamlining customer on-ramping and time to market, facilitating innovation, providing cost efficiencies, and enabling the ability to scale resources on demand. Cisco's Virtualized Multi-tenant Data Center (VMDC) system defines an end-to-end architecture, which an organization may reference for the migration or build out of virtualized, multi-tenant data centers for new cloud-based service models such as Infrastructure as a Service (IaaS).
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cisco, design, network architecture, mobile devices, best practices, vmdc, data center, cloud computing, iaas
    
Cisco
Published By: Cisco     Published Date: Apr 10, 2015
The data center has gone through many major evolutionary changes over the past several decades, and each change has been defined by major shifts in architectures. The industry moved from the mainframe era to client/server computing and then to Internet computing. In 2011, another major shift began: the shift to a virtual data center. This has been the primary driver in enabling customers to transition to the cloud and ultimately IT as a service. The shift to a virtual data center will be the single biggest transition in the history of computing. It will reshape all the major data center tiers: applications, storage, servers and the network.
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cisco, zk research, data center, itaas, migration, cloud computing, applications, servers, network
    
Cisco
Published By: Cisco     Published Date: Sep 16, 2015
This document describes how the Cisco® 40-Gbps QSFP BiDi transceiver reduces overall costs and installation time for customers migrating data center aggregation links to 40-Gbps connections.
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applications, systems integration, cloud, development
    
Cisco
Published By: Cisco     Published Date: Dec 21, 2016
CTOs, CIOs, and application architects need access to datacenter facilities capable of handling the broad range of content serving, Big Data/analytics, and archiving functions associated with the systems of engagement and insight that they depend upon to better service customers and enhance business outcomes. They need to enhance their existing datacenters, they need to accelerate the building of new datacenters in new geographies, and they need to take greater advantage of advanced, sophisticated datacenters designed, built, and operated by service providers. IDC terms this business and datacenter transformation the shift to the 3rd Platform.
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Cisco
Published By: Cisco     Published Date: Dec 21, 2016
Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the Cisco Data Virtualization solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of investing in the Cisco Data Virtualization solution for their organizations. To better understand the benefits, costs, and risks associated with Cisco Data Virtualization, Forrester gathered data through interviews with customers who had multiple years’ experience using the solution. All organizations used Cisco Data Virtualization as a single data virtualization integration platform to query and access data across their network. This includes accessing data that resides on the cloud and on-premises across various sources and systems.
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Cisco
Published By: Cisco     Published Date: Dec 22, 2016
Today the network is critical in driving change in virtually all organizations as they take their digital transformation journey. This transformation journey will help organizations increase agility, improve productivity, better engage with customers, and protect key intellectual property and assets. The network edge has a pivotal role to play in this transformation and carries perhaps the broadest set of responsibilities when compared to the core and to data center networks. As shown in Figure 1, when comparing each layer of the network, the network edge has a broad breadth of responsibility in the campus. This is also true for the branch
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Cisco
Published By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
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phunware, mobile, physical marketing analytics, location analytics, business intelligence, space management, customer service, crm, loyalty, analytics for mobile, analytics on mobile, app analytics, app tracking analytics, mobile analytics tool, mobile app analytics, mobile app usage analytics, mobile data analytics, mobile device analytics, mobile location analytics, emerging marketing
    
Phunware
Published By: ForgeRock     Published Date: Sep 02, 2014
Watch this Gigaom Research On-Demand Webinar ; we will examine the immediate need to extend identity to customer audiences, the risks of doing so using legacy software, and the most effective path businesses can take to build for the future while recognizing value today.
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forgerock, api, customer service, crm, business intelligence, business data, access management, identity management, iam, remote access
    
ForgeRock
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