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Published By: SAS     Published Date: Mar 14, 2014
Stop to think about how - and how often - your business interacts with customers. Most organizations believe that only a small fraction of data on interactions generated are effectively put to use. Why is that? Check out this whitepaper to see.
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sas, voc, voice of customer, visual text analytics, best practices, customer voice, sound of sentiment, text data, customer data, analytical processing, structured data, enriched dataset, reporting, automatic generation, text analytics, text mining, data exploration
    
SAS
Published By: SAS     Published Date: Mar 14, 2014
Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.
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sas, customer engagement, data acquisition, monetization, measurement and tracking, mls, major league soccer, database, marketing automation, internal sources, fan funnel, personalization for fans, marketing campaigns, behavior-targeted, geotargeted offers, response data, engagement
    
SAS
Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.
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pardot, best practices, landing pages, increase conversion, customer data, campaign design and management., progressive profiling, content creation and management, marketing campaign, landing pages
    
Pardot LLC
Published By: Pentaho     Published Date: Jan 16, 2015
Download if you need to make decisions about the architecture of the systems you work on. Sponsored by Pentaho.
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embedded, big data, nosql, hadoop, customer analytics, data integration, data delivery, data management, data center
    
Pentaho
Published By: Qualtrics     Published Date: Mar 16, 2012
Information is power. The more information that we have, the better decisions we are able to make. This is true in business, academics, and science. We believe in making sophisticated research simple.
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survey software, online survey software, market research, marketing research, customer satisfaction surveys, data collection, enterprise feedback management, voice of the customer, enterprise survey tool, survey tools
    
Qualtrics
Published By: IBM     Published Date: Apr 10, 2013
Discover how businesses can capitalize on rich data analysis to proactively implement Loyalty & Retention strategies.
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customer, analytics, proactive, loyalty, data
    
IBM
Published By: Splunk     Published Date: Apr 16, 2012
Using Splunk, Cricket was able to identify system degradation and failures, even in the application area of Cricket's highly-automated and virtualized environment. Read about Cricket's impressive hard and soft ROI.
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splunk, cricket communications, virtualization, automation, customer behavior, data, analyzying, decision making, ime-series data, log management, log management software, manage logs, analyze logs, log analyzer, security log analysis, log management intelligence, log management compliance, compliance, log management operations, operations
    
Splunk
Published By: Dell Software     Published Date: May 28, 2013
It only takes a few hours downtime to cripple your organization. Business partners and customers rely on IT services such as email and database applications, making operational continuity critical. Find out how you can be prepared: Building Higher IT Business Continuity in the Face of Disaster.
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dell quest, dell appassure, it recover, it business continuity
    
Dell Software
Published By: Amazon Web Services, Inc     Published Date: Sep 24, 2013
Amazon Web Services (AWS) provides a secure and dependable environment for deploying Microsoft Exchange Server 2010. Customers can use their existing Windows Server applications licenses, such as MS Exchange or SharePoint, on AWS without paying additional licensing fees. Take advantage of the pay-as-you-go-pricing, scalability, and data integrity of the AWS Cloud to run your Exchange Server workloads today. Download the Planning and Implementation Guide to learn more. This guide discusses planning topics, architectural considerations, and configuration steps to run a high-availability and site-resilient Exchange architecture. This guide is designed for Microsoft Exchange Server administrators, architects, and engineers. In the guide, we also provide a sample AWS CloudFormation template that is designed to help you easily provision the necessary AWS resources and update them in an orderly and predictable fashion. Learn more today!
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aws, ms exchange, windows server, share point, pay as you go pricing, scalability, data integrity, cloud, server, technology, configuration, cloudformation, security, knowledge management, enterprise applications, business technology
    
Amazon Web Services, Inc
Published By: IBM     Published Date: Mar 04, 2014
Customers’ expectations have never been so high. Yet, leaders at many banks and financial institutions still fail at providing a smooth, personalized, timely and relevant experience throughout channels. By leveraging the increasing amount of data about customers, bankers can create information to constantly improve their understanding of product usage, profitability, risk, buying behavior and financial needs. Access this white paper today to learn about expert solutions that can help you reinvent your business operations and create a customer-focused company. Read on now to explore more.
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business operations, business process management, bpm, process automation, smarter process, banking, financial services, business process automation, corporate portals, document management, information management, records management, search and retrieval, search engines
    
IBM
Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: IBM     Published Date: Apr 29, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
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ibm, retail, ecommerce, big data, retail technology, social media, data analytics, customer insights, customer analytics, personalization, ecommerce, marketing research, e-commerce
    
IBM
Published By: QTS Data Centers     Published Date: Feb 17, 2017
This white paper provides an in-depth look at key considerations to keep in mind when selecting a data center provider in Chicago. From connectivity to compliance to customer service, these 7 key considerations offer a checklist for evaluating potential data center providers.
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QTS Data Centers
Published By: QTS Data Centers     Published Date: Feb 17, 2017
As data consumption continues to grow and the expansion of the Internet of Things drives increased demand for data center storage, providers are facing a unique challenge. How can a facility meet the needs of customers today while keeping pace with how those needs will grow in the future? This whitepaper will discuss how the incremental growth philosophy is changing data center design. Download it now to learn about: The incremental growth philosophy. Implementing the philosophy. Pioneering incremental growth.
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QTS Data Centers
Published By: Plex Systems     Published Date: Feb 21, 2014
Plex migrated all customer sites from SAP to Plex in less than 12 months–now all data is integrated from all 1,200 system users around the globe.
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cloud, plex, erp, cloud computing, manufacturing, management, best practices, productivity, high level production
    
Plex Systems
Published By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.
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aimia, inflection points, marketing, customer loyalty, customer interaction, loyalty program. post-purchase service, interaction data, purchase cycle, business insights, e-commerce, sales
    
Aimia
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business, socially enabled enterprise, marketing cloud, crm, data, social media, internet marketing
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business, social monitoring, customer service, social roi, cio, cpg, retail, marketing cloud, data, social media, internet marketing
    
Oracle Social Cloud
Published By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
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adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint, mobile marketing, business analytics, emerging marketing
    
Adobe
Published By: Adobe     Published Date: May 15, 2014
66% of marketers don’t think their companies will succeed unless they have a digital marketing approach. We believe they're right. Marketing in a Digital World follows the results of four companies as they implement their digital marketing transformations. Along the way, you'll learn five steps that every organization should take to revolutionize their marketing and see how Adobe plays a key part in their success.
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adobe, psg, digital marketing, customer experience, marketing, customer engagement, big data, digital transformation, emerging marketing
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization as the number-one strategy for marketing success — and find out how you can seize new personalization opportunities for your business, too. Download the report now to discover all the findings, including: • 65% of companies use customer data to personalize the web experience • Personalization drives a 14% average uplift in sales • Integrated marketing technology enables personalization at scale
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personalization, marketing, web experience, sales, marketing technology, adobe, website development, emerging marketing, social media, internet marketing, marketing research
    
Adobe
Published By: Adobe     Published Date: Sep 22, 2015
Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
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adobe, cross channel marketing, digital marketing, campaign management, emerging marketing, internet marketing, crm & customer care, traditional marketing
    
Adobe
Published By: ForgeRock     Published Date: Mar 10, 2015
In the modern age, customers are in control of when, where, and how they consume information. In this environment, customer-focused companies strive to make their content available to an ever-growing number of connected users and devices on a much larger scale than ever before, and to gather as much data and insight from these interactions as possible. To achieve this securely, companies need identity and access management (IAM) platforms that are adaptable, scalable, responsive, and high velocity— not typical characteristics of employee-facing IAM, but all too typical of other systems of engagement. This species of solution is worthy of a unique name: identity relationship management (IRM).
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iam, irm, forrester, forgerock, platforms, relationship management, software development
    
ForgeRock
Published By: Pluris     Published Date: Mar 04, 2015
Customer interaction is a delicate time for every company. When a customer initiates contact with a company they could be buying something, canceling a purchase, upgrading a service, complaining about an experience, or just trying to understand what and how you sell. That contact may or may not have been a result of company outreach, marketing or word of mouth. And it can take many forms.
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customer interaction, customer support, customer data, pluris, emerging marketing, crm & customer care, marketing research
    
Pluris
Published By: Campaigner     Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
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email drip campaign, content marketing, crm, customer engagement, email marketing, big data
    
Campaigner
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