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Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
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Hewlett Packard Enterprise
Published By: HPE Intel     Published Date: Mar 15, 2016
Led by experienced technology consultants, Hewlett Packard Enterprise Storage Transformation Workshop Service provides a highly interactive, meaningful half day-long session with a customer's IT, business, and executive stakeholders. Using a series of high-quality (slide-free) discussion panels, HPE TS Consulting will facilitate an exploration of data management transformation journey to business-aligned visions, aligning your specific situation and HPE’s experiences over evolutionary trends in Data Management, Transformation to All Flash and End to End Data Protection. HPE consultants will also lead discussions on the potential implications that a data management transformation may present to IT, your storage and backup staff, and your business.
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HPE Intel
Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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SAS
Published By: SAS     Published Date: Jan 17, 2018
This RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers. Consumers today routinely begin their shopping journeys online, but complete their purchases in nearby stores, in their “home” stores or delivered directly to their doors. Retail analytics enables organizations to capture data from their customers' journeys. Retailers that successfully deliver relevant omnichannel experiences while gaining a more sophisticated understanding of demand (where and how it is initiated) will enhance their brands’ value and create compelling and profitable customer relationships.
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SAS
Published By: LogMeIn     Published Date: Mar 19, 2015
Companies have long emphasized touchpoints - the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger - and more important - picture: the customer's end-to-end journey. Download this white paper to learn more about customer experience.
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customer experience, customer satisfaction, purchasing, customer journey, crm & customer care, marketing research, sales
    
LogMeIn
Published By: Genesys     Published Date: Nov 15, 2017
Choosing the right technology to design and orchestrate customer engagement across all digital channels and voice is key to delivering on customer expectations for effortless omnichannel experiences.
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customer experience, customer engagement, omnihannel, customer experience platform, customer journey
    
Genesys
Published By: DataStax     Published Date: Mar 10, 2017
Netflix, Intuit and Clear Capital. These 3 innovative companies have one thing in common. They are altering their business landscape and transforming the way people live and work through highly personalized applications. And they're doing this with Apache Cassandra™ and DataStax. Download this white paper and learn why relational technologies failed to meet the demands of Netflix, Mint Bills and Clear Capital and how these enterprises modernize their Web and Mobile applications with DataStax to drive customer engagement, loyalty and lifetime value.
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DataStax
Published By: Adobe     Published Date: Sep 12, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including: How leaders in finance do it right Increasing engagement with mobile-optimized forms and signatures Ensuring enrollment is compliant and builds trust
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Workplace by Facebook     Published Date: Sep 10, 2018
We believe people change organizations. So, we built Workplace to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. And you’ll learn more about the benefits of customer-centric collaboration tools like Workplace. Then you’ll be ready to take the next step on your digital transformation journey.
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collaboration software, collaboration portal, business communication, workforce management, project management, team work
    
Workplace by Facebook
Published By: Workplace by Facebook     Published Date: Sep 10, 2018
We believe people change organizations. So, we built Workplace to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. And you’ll learn more about the benefits of customer-centric collaboration tools like Workplace. Then you’ll be ready to take the next step on your digital transformation journey.
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collaboration software, collaboration portal, business communication, workforce management, project management, team work
    
Workplace by Facebook
Published By: Workplace by Facebook     Published Date: Sep 10, 2018
We believe people change organizations. So, we built Workplace to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. And you’ll learn more about the benefits of customer-centric collaboration tools like Workplace. Then you’ll be ready to take the next step on your digital transformation journey.
Tags : 
collaboration software, collaboration portal, business communication, workforce management, project management, team work
    
Workplace by Facebook
Published By: Workplace by Facebook     Published Date: Sep 12, 2018
We believe people change organizations. So, we built Workplace by Facebook to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. And you’ll learn more about the benefits of customer-centric collaboration tools like Workplace. Then you’ll be ready to take the next step on your digital transformation journey.
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collaboration software, collaboration portal, business communication, workforce management, project management, team work
    
Workplace by Facebook
Published By: Micro Focus     Published Date: Jun 07, 2018
As businesses look for new ways to create value for customers through digital experiences, it's clear that some firms are more advanced than others. This report analyzes the characteristics that distinguish the more advanced innovative companies from those just starting their digital journey. Digital leaders can use this analysis to help benchmark their own progress toward becoming a digital business.
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Micro Focus
Published By: Dell EMC     Published Date: May 09, 2018
Modern businesses are increasingly embracing digital transformation — leveraging new technologies to reinvent core processes, business models, product offerings, and the customer experience. As businesses embark on the digital transformation journey, they need to modernize their underlying technology infrastructure to enable a more agile, customerfocused, flexible, and innovative digital workplace to drive greater human and operational efficiencies. Intel Inside®. Powerful Productivity Outside. Intel® Xeon® processor
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Dell EMC
Published By: Pega     Published Date: Aug 12, 2016
Governments are charged with the exceptional responsibility of representing public interests. Constituents want to access their government services through multiple channels, which means agencies must adopt constituent-centric services that allow a personalized, optimized, and automated customer journey.
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pega, government services, collaboration, public interest
    
Pega
Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
Navigating Uncertainty & Disruption in a Post-Brexit World Risk management and finance professionals are navigating an unprecedented period of uncertainty. In a post-Brexit world, how can business leaders best navigate disruption? Data has become the most valuable business commodity, but not all data is meaningful. Data that helps you uncover hidden associations with customers, partners and suppliers can be a true catalyst for business transformation and growth. In this ebook, we have mapped out the crucial steps in the journey towards operationalizing relationship data to: - Define Relationship Data - Use relationship data to unlock new opportunities - Apply relationship data across the organization to drive growth
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Dun & Bradstreet
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