Published By: Sitecore
Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Published By: Sitecore
Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
Published By: Sitecore
Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
Social has the power to help your clients achieve larger marketing and business goals. But only 5% of brands use social to it’s fullest potential - do your clients and prospects? In this study we discuss social trends agency reps just have to know to stay ahead and ways you can leverage social to pitch prospects and preserve accounts.
This solution brief introduces the Smart Archive strategy from IBM, which is a comprehensive approach that combines IBM software, systems and service capabilities to help you drive down costs down and help ensure critical content is properly retained and protected.
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function.
Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer.
This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
Netflix, one of the world’s leading Internet television networks, is using AWS to deliver billions of hours of content monthly, and run its analytics platform for optimum performance of its global service.
Big data analytics offer organizations an unprecedented opportunity to derive new business insights and drive smarter decisions. The outcome of any big data analytics project, however, is only as good as the quality of the data being used. Although organizations may have their structured data under fairly good control, this is often not the case with the unstructured content that accounts for the vast majority of enterprise information. Good information governance is essential to the success of big data analytics projects. Good information governance also pays big dividends by reducing the costs and risks associated with the management of unstructured information. This paper explores the link between good information governance and the outcomes of big data analytics projects and takes a look at IBM's StoredIQ solution.
Published By: Limelight
Published Date: Jul 31, 2012
There are a wide variety of video platforms available, each offering a plethora of features. How do you decide which features you need and the features you don't need? In this paper you will receive ten tips and suggestions on how to make the correct choice for all of your online video platform needs.
For many years, traditional businesses have had a systematic set of processes and practices for deploying, operating and disposing of tangible assets and some forms of intangible asset. Through significant growth in our inquiry discussions with clients, and in observing increased attention from industry regulators, Gartner now sees the recognition that information is an asset becoming increasingly pervasive. At the same time, CDOs and other data and analytics leaders must take into account both internally generated datasets and exogenous sources, such as data from partners, open data and content from data brokers and analytics marketplaces, as they come to terms with the ever-increasing quantity and complexity of information assets. This task is clearly impossible if the organization lacks a clear view of what data is available, how to access it, its fitness for purpose in the contexts in which it is needed, and who is responsible for it.
Are you aware of the ongoing dialog about your products and services? Are you participating? Recent surveys show that organizations that deliver good customer experiences are reaping greater revenues than those that don’t. Yet companies are struggling to pivot towards the customer, because it often requires a complete overhaul of management, culture and technologies. This session will show how to defeat content chaos, streamline and accelerate onboarding and service processes, minimize friction with customers, use analytics to anticipate and prepare for customer needs, and give your front-line people the tools they need to offer a superior experience that will grow your revenues and generate great word of mouth.
Banks have been using ECM for years, capturing, archiving and discovering documents. Some banks have adopted capture capabilities to digitize content for faster and easier access to content. Today’s leading banks are using content management systems that leverage cloud, mobile and analytics to deliver superior customer interactions. Watch this short video to learn how today’s leading banks are applying new ECM capabilities that help provide consistent customer experiences across all channels.
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
This guide walks through each of the “Big Six” objectives and provides a tactical overview of the business case, team considerations and actual content examples and templates to use for your social media initiatives.
Social business has emerged and accelerated into a bona fide business practice at an incredible pace. By their very nature, social media and thus social business are constantly evolving and social practitioners must sprint to keep up.
Published By: Marketo
Published Date: Aug 02, 2016
Download this ebook and learn by example how financial institutions can embrace:
- Marketing automation
- Social media marketing
- Content marketing
- Marketing analytics
- And many more key digital marketing trends
Published By: Acrolinx
Published Date: Apr 01, 2015
In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words.
Read this white paper to read the findings of this research report and the effect of content.
Mobile is the new normal for users to connect and consume content, you need to consider apps, mobile integration,security, analytics, development tools, life-cycle management, various mobile stakeholders, and the overall enterprise mobile ecosystem.
RecruitingBlogs.com was founded in 2007 and is the social network for recruiters and HR professionals with over 35,000 members and over 21,000 blog posts and forum discussions. Its global online network provides recruiters with a forum to share, interact and collaborate with one another.