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Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Adobe     Published Date: Apr 23, 2018
Adobe sits at the nexus of content, media, and marketing. Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platformís core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
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Adobe
Published By: Thomson Reuters     Published Date: Sep 21, 2012
INTRODUCING THE ALL NEW DATASTREAM PROFESSIONAL
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thomson reuters, free trial analytics, macroeconomics, enhanced collaboration
    
Thomson Reuters
Published By: Brightcove     Published Date: Jul 01, 2011
Brightcove Video Cloud gives you everything you need to deliver professional quality video to audiences on every screen.
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brightcove, free trial, publishing online video, content, viewers, audience attention, online video advisor, industry-leading tools, analytics
    
Brightcove
Published By: Socialbakers     Published Date: Mar 27, 2015
Social has the power to help your clients achieve larger marketing and business goals. But only 5% of brands use social to itís fullest potential - do your clients and prospects? In this study we discuss social trends agency reps just have to know to stay ahead and ways you can leverage social to pitch prospects and preserve accounts.
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the key agency success, social trends, social, social media, agencies, importance and content, social media marketing trends, social data, social analytics, videos, advertising agencies
    
Socialbakers
Published By: Ogilvy - IBM UK     Published Date: Aug 08, 2011
This solution brief introduces the Smart Archive strategy from IBM, which is a comprehensive approach that combines IBM software, systems and service capabilities to help you drive down costs down and help ensure critical content is properly retained and protected.
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ibm uk, ibm smart archive, ibm smart archive strategy, hardware, software, services, optimize, unify content, ingest, infrastructure, integrate, integration, compliance, analytics, ediscovery, networking, security, storage, business technology, data center
    
Ogilvy - IBM UK
Published By: Reevoo     Published Date: Mar 29, 2012
Download our free SEO ebook for best practice advice to ensure your reviews drive traffic to your site.
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marketing, social content, online marketing, seo, search engine optimization, web analytics, online business
    
Reevoo
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walkerís blog series continues her insights about Digital Transformation and spotlights how Ciscoís Marketing and Communications team is using technology to transform their function. Excerpt: Todayís marketers are delivering more and more content digitally, but to be effective that digital content canít just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy, emerging marketing, business technology, internet marketing, crm & customer care
    
Cisco
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
Mobile is the new normal for users to connect and consume content, you need to consider apps, mobile integration,security, analytics, development tools, life-cycle management, various mobile stakeholders, and the overall enterprise mobile ecosystem.
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Oracle PaaS/IaaS/Hardware
Published By: Amazon Web Services     Published Date: Jun 15, 2016
Netflix, one of the worldís leading Internet television networks, is using AWS to deliver billions of hours of content monthly, and run its analytics platform for optimum performance of its global service.
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Amazon Web Services
Published By: IBM     Published Date: Jul 08, 2016
Big data analytics offer organizations an unprecedented opportunity to derive new business insights and drive smarter decisions. The outcome of any big data analytics project, however, is only as good as the quality of the data being used. Although organizations may have their structured data under fairly good control, this is often not the case with the unstructured content that accounts for the vast majority of enterprise information. Good information governance is essential to the success of big data analytics projects. Good information governance also pays big dividends by reducing the costs and risks associated with the management of unstructured information. This paper explores the link between good information governance and the outcomes of big data analytics projects and takes a look at IBM's StoredIQ solution.
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ibm, idc, big data, data, analytics, information governance, knowledge management, data management, data center
    
IBM
Published By: Limelight     Published Date: Jul 31, 2012
There are a wide variety of video platforms available, each offering a plethora of features. How do you decide which features you need and the features you don't need? In this paper you will receive ten tips and suggestions on how to make the correct choice for all of your online video platform needs.
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limelight networks, limelight, networks, online video platform, video platform, content management, analytics, business technology
    
Limelight
Published By: Waterline Data & Research Partners     Published Date: Nov 07, 2016
For many years, traditional businesses have had a systematic set of processes and practices for deploying, operating and disposing of tangible assets and some forms of intangible asset. Through significant growth in our inquiry discussions with clients, and in observing increased attention from industry regulators, Gartner now sees the recognition that information is an asset becoming increasingly pervasive. At the same time, CDOs and other data and analytics leaders must take into account both internally generated datasets and exogenous sources, such as data from partners, open data and content from data brokers and analytics marketplaces, as they come to terms with the ever-increasing quantity and complexity of information assets. This task is clearly impossible if the organization lacks a clear view of what data is available, how to access it, its fitness for purpose in the contexts in which it is needed, and who is responsible for it.
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Waterline Data & Research Partners
Published By: IBM     Published Date: Nov 10, 2016
Are you aware of the ongoing dialog about your products and services? Are you participating? Recent surveys show that organizations that deliver good customer experiences are reaping greater revenues than those that donít. Yet companies are struggling to pivot towards the customer, because it often requires a complete overhaul of management, culture and technologies. This session will show how to defeat content chaos, streamline and accelerate onboarding and service processes, minimize friction with customers, use analytics to anticipate and prepare for customer needs, and give your front-line people the tools they need to offer a superior experience that will grow your revenues and generate great word of mouth.
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ibm, analytics, ecm, engagement, customer, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Jan 20, 2017
Banks have been using ECM for years, capturing, archiving and discovering documents. Some banks have adopted capture capabilities to digitize content for faster and easier access to content. Todayís leading banks are using content management systems that leverage cloud, mobile and analytics to deliver superior customer interactions. Watch this short video to learn how todayís leading banks are applying new ECM capabilities that help provide consistent customer experiences across all channels.
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ibm, ecm, analytics, smarter content, ecm for banking, enterprise applications, business technology
    
IBM
Published By: Group M_IBM Q1'18     Published Date: Dec 21, 2017
Consider the volume of business content that your organization generates or receives every day: applications, forms, reports, office documents, audio, video, and even social media about your company. If it is poorly managed, not digitized, or disconnected from critical business processes, it creates chaos. This chaos impacts your ability to deliver exceptional customer service; it slows down important processes, increases security risk, and negatively impacts revenue. Conversely, controlling content chaos can significantly improve your analytics strategy by gaining insight and business value from dark or unstructured data sources. In this eBook, learn how cognitive and cloud-based Enterprise Content Management, or ECM, can help you protect your content while gaining a competitive advantage from it as you grow.
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business content, volume, cloud-based, enterprise content management, ecm
    
Group M_IBM Q1'18
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
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digital experience, ibm, software
    
Group M_IBM Q1'18
Published By: Oracle     Published Date: Feb 21, 2018
As Mobile is the new normal for users to connect and consume content, you need to consider apps, mobile integration,security, analytics, development tools, life-cycle management, various mobile stakeholders, and the overall enterprise mobile ecosystem.
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Oracle
Published By: LogMeIn     Published Date: Feb 27, 2018
24/7 Self-Service Support Center: Bold360 aiís 24/7 context driven support center was implemented, allowing users to instantly discover relevant content from the smart knowledge database. Dynamic FAQs displayed trending topics in real-time to speed up customer resolution and discoverability. Real-Time Customer Analytics highlight unanswered questions, giving Premium Credit instant visibility of missing topics, questions driving ticket volume, and more.
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customer, support, faq, credit
    
LogMeIn
Published By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
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sdl, web content management, magic quadrant, wcm, content, web, mobile marketing, strategy, analytics
    
SDL Web Content Management Solutions
Published By: Adobe     Published Date: May 15, 2018
Adobe sits at the nexus of content, media, and marketing. Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platformís core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
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Adobe
Published By: OpenText     Published Date: Jun 06, 2012
Content is key to the customer experience, yet digital content strategies at many organizations do not maximize the value of their content across online and offline channels.
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web content, marketing, online marketing, digital marketing, opentext, web analytics
    
OpenText
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