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Published By: IBM     Published Date: Oct 10, 2013
e IBM journey toward unified communications for mobile and social collaboration. Many of today's innovations are driven by the consumer marketplace, and the workplace is no exception. As consumers, we are very familiar with new ways for people to find each other, keepin touch, share ideas and be mobile, getting information from many place. As employees, we would like to apply these consumer capabilities to our work - seamlessly and on a global basis - to make us more productive and effective with business colleagues, clients and business partners. This white paper discusses IBMs infrastructure transformation over the first 12 years, summary value proposition, and volution in supporting mobile devices and BYOD.
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collaboration, infrastructure, mobile, social, communication system, unification, mobile collaboration, social collaboration, byod, ibm, bring your own device, infrastructure, infrastructure transformation, summary value proposition, mobile devices, business technology, telecom
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
As new technology and connected consumers redefine how business is done, IBM Smarter Commerce solutions help companies more effectively engage with customers across four critical aspects, which include the Buy, Market, Sell and Service components. This ebook outlines those areas and solutions for each.
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ibm, smarter commerce, buy process, buy solutions, redefining marketing, connected consumers, market solutions, sales success, smarter consumers, service solutions, smarter market, value chain strategy, sell and service, complicating efforts, customer interaction
    
IBM
Published By: IBM     Published Date: Feb 24, 2014
Read this paper to get an in-depth look at how the past is shaping the future of retail. Find out what it takes to rethink your strategy and points of differentiation—and to even radically redefine the role of the store in order to turn it into an asset instead of a liability.
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ibm, retail, reinventing retail, smarter commerce, buy process, buy solutions, redefining marketing, connected consumers, market solutions, sales success, smarter consumers, service solutions, smarter market, value chain strategy, sell and service, complicating efforts, customer interaction, internet marketing, e-commerce
    
IBM
Published By: IBM     Published Date: Mar 04, 2014
Technology advances are changing the way employees work, consumers buy, and enterprises conduct business. Old methods for marketing products are taking a back seat to online distribution, and mobile devices are ubiquitous access points to the Internet. The resulting environment is ripe for the creation and distribution of new software for handling a constantly expanding array of functions. When there is an app for everything, organizations have no choice but to adapt or risk getting left behind as markets enter the era of the Web application programming interface (API).
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ibm, mobile, mobile app, api, api management, web application, application programming interface, app, ubm tech, mobility, cloud, mobile devices, software, software development, it management, enterprise applications
    
IBM
Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: IBM     Published Date: Apr 29, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
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ibm, retail, ecommerce, big data, retail technology, social media, data analytics, customer insights, customer analytics, personalization, ecommerce, marketing research, e-commerce
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers across a range of grocery and non-grocery retail categories, reveals that today’s empowered consumers are increasingly comfortable purchasing through multiple retail channels. The much discussed trend of "Showrooming," threatens to fragment hard-earned customer loyalty. Retailers can convert the threat to opportunity by making their customers "sticky" through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.
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ibm, retail, transactions, relationships, shopper, store, retail channels
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
The future era of retailing has arrived, marked by dramatic signs of change. To stay competitive, retailers need to do three things quickly: using Social, Location and Mobile (SoLoMo) capabilities; enable shoppers’ desires for self-service retailing and assess current retail capabilities
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ibm, retail, consumers, retailers, social, location, mobile, self-service, business technology
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
Today’s empowered and enlightened banking consumers demand services according to their individual preferences whenever, wherever and however they interact.
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ibm, banking, omnichannel, transaction, consumers, services
    
IBM
Published By: IBM     Published Date: Aug 14, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile, marketing, consumer, marketer, mobile channel, revenue, emerging marketing
    
IBM
Published By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
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omni-channel commerce, store enablement, channel integration, emerging marketing
    
IBM
Published By: IBM     Published Date: Oct 31, 2014
Today’s empowered and enlightened banking consumers demand services according to their individual preferences whenever, wherever and however they interact.
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omnichannel banking, customer experience, banking consumers, client-centric, best practices, emerging marketing, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Nov 04, 2014
Today’s consumers are on the move, and with mobile devices accounting for nearly 20 percent of site sales heading into the 2014 holiday season, creating compelling mobile experiences is no longer just a nice-to-have option. Read this research report from Aberdeen Group to get secrets on how targeted push notifications can generate unprecedented levels of engagement with customers wherever they are. Find out how to make sure every message they receive is relevant—and right on target.
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mobile notifications, mobile apps, mobile consumers, site sales, push notification, emerging marketing, marketing research, sales
    
IBM
Published By: IBM     Published Date: Feb 19, 2015
This white paper describes how cloud computing can help healthcare organizations reshape their business models and services, design innovative ways of providing better, patient-centered care, and empower consumers to take greater participation in their health.
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cloud computing, healthcare industry, patient-centered care, consumer empowerment, information technology
    
IBM
Published By: IBM     Published Date: Apr 13, 2015
IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers. Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
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omni-channel merchandise, ibm, targeted offers, localized offers, customer satisfaction, corporate performance, emerging marketing, internet marketing, crm & customer care, marketing research, sales
    
IBM
Published By: IBM     Published Date: May 15, 2015
Energy companies are being challenged on multiple fronts. Core expectations require the delivery of safe, reliable, affordable and sustainable energy. Business models are being challenged by alternatives such as renewables and consumers demanding more sophisticated interactions through social and mobile.
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ibm, energy, sustainable, alternatives, innovation, agility, customer experience, business technology
    
IBM
Published By: IBM     Published Date: Jul 31, 2015
Commoditization is a serious threat to the telecommunications industry. Most CSPs offer similar services at rates designed to win what has become a price war. As a result, many face decreasing margins and difficulty sustaining differentiation based on prices or products alone. On top of commoditization, CSPs also face competition from OTT providers and an increasingly knowledgeable and demanding customer base. With access to growing amounts of data from an ever-increasing number of sources and devices, today’s empowered, savvy consumers know what they want and expect to get it.
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ibm, telco, csps, big data, commoditization, customer retention
    
IBM
Published By: IBM     Published Date: Aug 18, 2015
Our webinar discusses the findings of the latest IBM Institute for Business Value study - based on a survey of 12,000 consumers in 24 countries. Our findings focus on the 3 essentials of retaining customers: customer knowledge, customer value and customer engagement. In this one hour webinar, you will hear how one of the nation's leading insurers implements these findings.
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ibm, engagement, crm, customer, value, insurance, crm & customer care, e-commerce, insurance ros
    
IBM
Published By: IBM     Published Date: Sep 30, 2015
Consumers demand services according to their individual preferences whenever, wherever, and however they interact.
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customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, small business
    
IBM
Published By: IBM     Published Date: Sep 30, 2015
How to capitalize on real-time offers, deliver true omnichannel experiences.
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customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, shopper experience, retail
    
IBM
Published By: IBM     Published Date: Jan 08, 2016
Our webinar discusses the findings of the latest IBM Institute for Business Value study - based on a survey of 12,000 consumers in 24 countries.
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ibm, insurance, customer, value, webinar, engagement, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Feb 26, 2016
"71% of consumers do some digital research before buying an insurance policy, and 26% of those surveyed had purchased their policies online. Insurance companies are investing in interactive websites, mobile apps, and analytics software to help them optimize their processes, increase sales, improve customer service, and boost their financial standing. But is this enough to keep up? As technology continues to advance, leading insurance companies are already looking ahead to the next big advance that will transform the industry: cognitive computing."
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cognitive computing, analytics software, ibm, insurance, process automation, business technology, insurance ros
    
IBM
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