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Published By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to create a digital storefront to adapt to multi-device consumers and see how you can reach the customers who are moving away from PC and increasingly using mobile devices for purchases.
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exsquared, digital retailing, consumer behavior, interactive merchandising, mobile strategy, mobile marketing, multi device, storefronts, search marketing, emerging marketing, social media
    
EX Squared Solutions
Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions, emerging marketing, crm & customer care, marketing research
    
Wyng
Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Brand Pulse study to better understand consumer buying behaviors for the L’Oréal brand and other key players within the shampoo market.
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brand management, data insights, surveymonkey, consumer behaviors, key findings, best practices, purchase decisions, crm, data management, crm & customer care, marketing research
    
SurveyMonkey
Published By: CrowdTwist     Published Date: Jan 19, 2016
Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.
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crowdtwist, marketing loyalty programs, acquisition rates, consumer interactions, content marketing, consumer data, emerging marketing, crm & customer care, marketing research
    
CrowdTwist
Published By: IBM     Published Date: Jul 31, 2015
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
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ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data
    
IBM
Published By: Bronto     Published Date: Feb 01, 2018
We surveyed thousands of consumers in the US, the UK, Australia, Canada and the Netherlands to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology. What you'll learn: • Who’s buying via mobile. • How having children in the household affects mobile shopping. • Which customers are most likely to use their phones while shopping in-store.
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mobile shopping, mobile, consumer behavior, retail
    
Bronto
Published By: SPSS     Published Date: Jun 30, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
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predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data
    
SPSS
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
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predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data
    
SPSS, Inc.
Published By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media, internet marketing
    
Spredfast, Inc.
Published By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brands’ images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business, user generated content, social media management tools, visual social marketing, social media marketing tools, instagram tool, pinterest tool, curalate, emerging marketing, social media
    
Curalate
Published By: Dell     Published Date: Sep 06, 2015
Retailers can analyze this data to generate insights about individual consumer preferences and behaviors, and offer personalized recommendations in near real-time. Key to this is the ability to optimize merchandise selections and pricing that are tailored to a consumer’s likes and dislikes.
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ibm, big data, retail data, retail, consumer data, shopper data
    
Dell
Published By: Dex     Published Date: Jul 09, 2013
Keep Marketing Simple. Get Found and be Chosen in 2013: In today’s complicated marketing landscape, you need to ensure that your business name appears when and where local customers are looking.
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dex, free assesment, marketing, marketing landscape, free and easy assessment, consumer behavior, local customers, traditional marketing
    
Dex
Published By: Bronto     Published Date: Jul 10, 2017
Canadian consumers have made shopping online an established behavior—80% did it last year—and many online retailers are interested in selling to them. That’s because they see opportunity. The product selection and retailer options Canadians ?nd online with merchants based in Canada trail their expectations, and that leads many to look at international shopping options. 67% of Canadian online shoppers purchased from a foreign e-retailer last year, according to PayPal Inc., making Canada the seventh-highest nation for cross-border online shopping among 29 surveyed.
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e-commerce, canada, consumers, e-retailer, customer expectations
    
Bronto
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
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crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing, personas, customer experience, digital strategy, crm & customer care, marketing research
    
Crownpeak
Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction, branding, wal-mart, mcdonalds, evil empire, cymfony
    
Cymfony
Published By: Bronto     Published Date: Jan 03, 2013
This white paper will step through each phase of the customer lifecycle, outlining consumer behavior along the way and identifying revenue-generating programs that you can implement.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software, crm & customer care
    
Bronto
Published By: SPSS     Published Date: Jun 29, 2009
This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.
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spss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database, statistical analysis, data management, data analysis, recency, frequency, and monetary value, rfm, best customers, customer lifetime value, chi-square, customer experience, enterprise applications
    
SPSS
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