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Published By: IBM Software     Published Date: Jul 28, 2010
Sales Force Productivity, Sirius Decisions: This brief video looks at the keys to improving overall customer satisfaction by looking at customer behaviors and the insights they provide.
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ibm software, cognos, customer satisfaction, sales force productivity, consumer behavior, sales analytics, performance, marketing and sales
    
IBM Software
Published By: IBM Software     Published Date: Feb 11, 2011
View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.
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ibm cognos, predictive analytic, market basket analytics, online demo, retailer, shopper preference, consumer behavior
    
IBM Software
Published By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
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sas, marketing analytics, data driven decision making, consumer behavior, marketing mix, networking, data management, business technology
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
The financial collapse of 2008 had the greatest impact on the financial services industry since World War II, resulting in consolidation and extensive regulation. The crisis coincided with increased competition from emerging economic powers, nonbanks and fintech organizations. Consumer behavior, from the adoption of mobile banking to P2P payments, forced banks to retool and respond with innovative products and investments in new delivery channels. Technology changed rapidly as well. In the capital markets, trading became fully automated, with pricing, risk decisions and settlement across exchanges made in milliseconds
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finance, best practices, productivity, economic power, consolidation, fintech, technology, data
    
SAS
Published By: Limelight Networks     Published Date: May 03, 2011
In this whitepaper you will learn about the three major trends re-shaping the ecommerce landscape: Video as a way to enhance the shopping experience; Mobile as a channel for expanding marketing reach; and Personalization informed by advanced analytics.
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limelight networks, rich-media strategies, ecommerce, online retail, consumer behavior, video, mobile, personalization
    
Limelight Networks
Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
What have savvy brand marketers and social media strategists learned recently? Here’s a quick wrap-up of significant network trends, consumer behaviors, and brand results.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, search marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
Here’s a social story about engaging communities nationwide from Gannett, a media company that owns USA Today and hundreds of local newspapers, TV stations and digital properties.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
Here’s a social story about building and rewarding brand advocates from RadioShack, a national electronics retailer.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, search marketing
    
Spredfast, Inc.
Published By: Oracle     Published Date: Feb 28, 2012
This study asked more than 6,500 consumers across the U.K., Spain, Germany, France, and Benelux about their satisfaction, likes and dislikes, common frustrations, and spending habits related to online shopping. Find out what was discovered!
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on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
    
Oracle
Published By: Turn     Published Date: May 20, 2013
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
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digital audience, advertising technology, digital advertising, enterprise, segmentation
    
Turn
Published By: AdRoll     Published Date: Oct 29, 2014
In this guide, we’ll help you set up the most successful retargeting campaigns during the critical holiday time of year.
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retargeting campaigns, consumer behavior, desktop retargeting, mobile retargeting, roi, consumer targeting, emerging marketing, marketing research
    
AdRoll
Published By: Salesforce Commerce Cloud     Published Date: Jul 11, 2016
The retail business is changing. Fast. Consumers are adapting to new technologies and financial constraints. As a result, retailers have to be adaptive, agile and nimble. This free whitepaper from Demandware looks at tomorrow’s retail environment, what it means to be ready for the future, and some tools to help assess your readiness.
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demandware, retail, future ready, retail environment, growth, customer experience, consumer behavior, business technology
    
Salesforce Commerce Cloud
Published By: HERE Technologies     Published Date: Sep 26, 2018
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers. Today’s sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential. To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often. To find out more download this paper today.
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HERE Technologies
Published By: Intel     Published Date: Sep 10, 2018
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages. Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly. Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
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Intel
Published By: ExpertVoice     Published Date: Jun 17, 2019
I’m not sure if you’ve heard, but people keep talking about how we’re in the midst of a retail apocalypse. It’s this thing where lots of brick-and-mortar locations close down, and even entire companies go out of business. There’s quite a bit of blame to go around: The Great Recession, and Amazon, and private equity, and shifting consumer spending behaviors. In spite of the doomsday headlines, some brands continue to succeed, and a lot of those brands seem to be focusing on one thing: the customer experience. A good retail experience for a customer can be as complicated as incorporating innovative technology like 3D printing to create a clothing item on-demand, or as simple as focusing on the store employees. Unfortunately, a lot of brands and retailers overlook the latter. In fact, according to this recent panel surveying retail employees, only 35% of retail employees feel as though training is effective. That’s a scary number for both retailers and brands, because without a well train
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ExpertVoice
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