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Published By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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Oracle
Published By: Dell EMC     Published Date: Oct 30, 2019
Midmarket firms face many of the same data center security risks as their enterprise counterparts with far fewer resources at their disposal to mitigate them. Downtime, data theft, and regulatory non-compliance all pose existential threats to these organizations and as they drive for continuous innovation and advantage in an increasingly competitive landscape, they must ensure valuable data and IT assets are secure, protected, and available at all times. How can midmarket organizations succeed in the face of these challenging market dynamics? This Research Insights report shows that the success organizations have enjoyed varies greatly, and further that organizations enjoying the greatest success demonstrate a clear organizational commitment to prioritizing security and operate fundamentally more secure data center environments. Download this report from Dell EMC and Intel® to learn more.
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Dell EMC
Published By: CloudHealth by VMware     Published Date: Aug 22, 2019
In today’s fast-moving, competitive environment, companies are migrating to Microsoft Azure to increase their agility and decrease their time to market. While the payoff for adopting Azure can be great, many are finding it difficult to reach the cloud and business success they originally hoped for. It’s common for organizations investing in Azure to encounter numerous roadblocks early in their cloud journey, including monthly bills exponentially higher than anticipated and underutilized resources. For organizations looking to reach cloud maturity—where cost and performance are optimized, security and compliance best practices are established, and one’s environment is governed by policy-driven automation—gaining control of their Azure infrastructure is crucial. The goal of this eBook is to help with just that. For those of considering Azure or who are currently in the migration phase of your Azure cloud journey, we offer insight and expert best practices to make the early stages of your
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CloudHealth by VMware
Published By: Workday APAC     Published Date: Oct 07, 2019
Puma works in a highly competitive environment where they need to innovate, evolve and bring products to market quickly. So they chose Workday as they wanted to streamline their processes and replace their legacy HRIS with an intuitive solution at a reduced running cost.
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Workday APAC
Published By: Infinidat EMEA     Published Date: May 14, 2019
Digital transformation is a business enabler, one that also translates to an increase in the demand for greater storage capacity and performance. This increasing demand requires IT organizations to re-examine their data storage strategy as the growth in capacity doesn’t align with a shrinking IT budget. To support the growth of the business and remain competitive in a global digital market, CIOs are asked more than ever to “do more with less,” while improving performance and availability at the same time.
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Infinidat EMEA
Published By: Adobe     Published Date: Oct 10, 2019
2019 may be the year where a strong CIO-CMO relationship moves from aspiration to imperative. The notion that marketing and IT should aim to strategically align themselves is not ground-breaking. But the reality of the CIO-CMO relationship is more complex, the route toward its success harder to traverse. When large enterprises are faced with digital transformation and customer-facing initiatives; too often, IT and marketing fail to collaborate well enough to create a competitive advantage. Or even enough to keep up with competitors. This whitepaper takes a deep dive into the CIO-CMO relationship. It was created to help marketing and IT decision makers learn how, together, they can make a realistic and immediate impact on the customer journey.
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Adobe
Published By: DigitalOcean, LLC     Published Date: Nov 04, 2019
Over the last several years, DigitalOcean has built out its feature set in a way that has taken it from a provider of cheap and simple virtual machines (VMs) to a legitimate public cloud alternative, most recently adding support for Redis and MySQL to its managed database services. As its services evolve, it continues to experience healthy growth and maintain popularity among the independent developer audience. Over the past two years, DigitalOcean has accelerated the velocity of its feature development, looking to better meet the needs of a business audience. By emphasizing a simplified feature set, pricing structure and user experience, even as it expands its competitive footprint in the shadow of public cloud vendors such as Amazon Web Service (AWS), Microsoft Azure and Google Cloud Platform (GCP), Digital Ocean continues to help define what it means to be an alternative public cloud in a market dominated and largely defined by hyperscalers.
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DigitalOcean, LLC
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable
    
Pitney Bowes
Published By: Cisco EMEA     Published Date: Mar 05, 2018
The competitive advantages and value of BDA are now widely acknowledged and have led to the shifting of focus at many firms from “if and when” to “where and how.” With BDA applications requiring more from IT infrastructures and lines of business demanding higher-quality insights in less time, choosing the right infrastructure platform for Big Data applications represents a core component of maximizing value. This IDC study considered the experiences of firms using Cisco UCS as an infrastructure platform for their BDA applications. The study found that Cisco UCS contributed to the strong value the firms are achieving with their business operations through scalability, performance, time to market, and cost effectiveness. As a result, these firms directly attributed business benefits to the manner in which Cisco UCS is deployed in the infrastructure.
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big data, analytics, cisco, value, business, enterprise
    
Cisco EMEA
Published By: Hewlett Packard Enterprise     Published Date: Oct 23, 2017
Midsized firms operate in the same hypercompetitive, digital environment as large enterprises—but with fewer technical and budget resources to draw from. That’s why it is essential for IT leaders to leverage best-practice processes and models that can help them support strategic business goals such as agility, innovation, speed-tomarket, and always-on business operations. A hybrid IT implementation can provide the infrastructure flexibility to support the next generation of high-performance, data-intensive applications. A hybrid foundation can also facilitate new, collaborative processes that bring together IT and business stakeholders.
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digital environment, hyper competitive, business goals, hybrid it, technology, hpe
    
Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
If your business is like most, you are grappling with data storage. In an annual Frost & Sullivan survey of IT decision-makers, storage growth has been listed among top data center challenges for the past five years.2 With businesses collecting, replicating, and storing exponentially more data than ever before, simply acquiring sufficient storage capacity is a problem. Even more challenging is that businesses expect more from their stored data. Data is now recognized as a precious corporate asset and competitive differentiator: spawning new business models, new revenue streams, greater intelligence, streamlined operations, and lower costs. Booming market trends such as Internet of Things and Big Data analytics are generating new opportunities faster than IT organizations can prepare for them.
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Hewlett Packard Enterprise
Published By: Dell     Published Date: Nov 02, 2018
For many organizations, digital transformation (DX) is the most strategically important initiative for the organization and may determine its ability to compete in the coming decade. IDC estimates that 60% of organizations will have created and begun implementation of a digital transformation strategy by 2020. These DX initiatives are designed to take the organization forward as a proactive, data-driven company that uses and monetizes data to gain competitive advantage in the marketplace.
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Dell
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
IT is undergoing a significant transformation as businesses look to streamline costs and roll out a new class of cloud-based applications driven by a changing digital economy. The IT infrastructure as we know it today is not well equipped to improve on the cost structure for traditional workloads nor handle the velocity demands of a new generation of workloads where IT is a focal point for competitive differentiation. As one approach to address these changing demands of IT, vendors are bringing to market new solutions under a new category called “composable infrastructure”.
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it transformation, cost structure, composable infrastructure, modern management, cost reduction
    
Hewlett Packard Enterprise
Published By: Cisco EMEA     Published Date: Nov 08, 2018
Digital transformation (DX) — a technology-driven business strategy — enables firms to gain or expand their competitive differentiation by embracing data-driven decision-making processes, whether for increasing operational efficiencies, developing new products and services, increasing customer satisfaction and retention, or getting a better intelligence on the market. Big Data and analytics (BDA) applications form the foundation for enterprisewide digital transformation initiatives. To find out more download this whitepaper today.
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Cisco EMEA
Published By: Cisco EMEA     Published Date: Nov 08, 2018
You want your business to grow. Be profitable. And stay competitive. Having a robust network is key to your success. Cisco is the worldwide leader in technology. Our SMB portfolio delivers the reliable, scalable, and highly secure IT infrastructure that your business needs. Staying ahead of market trends is vital to the success of your business. Cisco can help keep your business on the move while helping to secure your data, devices, and infrastructure. To find out how, download this whitepaper today.
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Cisco EMEA
Published By: Relevance     Published Date: Mar 03, 2016
Guthy | Renker required a partner thatcould quickly understand the position of the Proactiv brand within the current competitive landscape of the beauty industry and create a roadmap for rapid growth.
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relevance, organic revenue, brand positioning, competitive landscape, growth, marketing, search marketing, emerging marketing
    
Relevance
Published By: LogMeIn     Published Date: Mar 19, 2015
In today’s competitive market, you understand the importance of delivering outstanding customer experience while improving service desk productivity and keeping costs low. Remote support solutions enable you to meet these objectives by allowing agents to connect to remote devices and computers, pull system diagnostics and push configurations to deliver personalized hands-on support. With these solutions, you no longer have to walk novice users through detailed recovery procedures or complex settings. This white paper details how remote support solutions enable your organization to increase customer satisfaction, reduce costs by improving productivity, improve support metrics, and solve complex problems in a highly secure environment.
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remote support, customer care, customer experience, customer service, remote devices, cost, productivity, crm & customer care
    
LogMeIn
Published By: Lenovo and Intel®     Published Date: Apr 28, 2017
Dive into this detailed case study to learn how Callaway Golf utilized SAP HANA with Lenovo to optimize their supply chain, get products to market faster, and maintain a competitive advantage. Get the case study now.
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lenovo, lenovo and callaway golf, callaway golf, sap hana, lenovo sap hana, optimize supply chain, competitive advantage, market faster
    
Lenovo and Intel®
Published By: Pega     Published Date: May 25, 2016
Adapting to changing market dynamics is not easy for any enterprise-class organization. To stay competitive, companies not only must adapt different go to market and customer service strategies but also embrace internal business process and workflow changes, which in many cases can be more difficult. Enter Intelligent Business Process Management Suites (iBPMS). According to Gartner, iBPMS compress the observation-to-action-to-outcome cycle, and help business transformation leaders, business process directors and solution architects establish a fluid capability to handle big change. Gartner evaluated 15 iBPMS vendors including Pegasystems. Download this Gartner Magic Quadrant analysis and gain a better understanding evolving iBPMS market and the solutions offered by each iBPMS vendor.
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business optimization, business strategy, network management, business applications, best practices, business process management, solutions, enterprise management
    
Pega
Published By: Pega     Published Date: May 25, 2016
The customer experience is critical in today’s fast-paced, demanding world. With so many options at the buyer’s fingertips and the rise of social sharing media, one bad customer experience can haunt an organization. According to” The Forrester Wave™: Dynamic Case Management, Q1 2016” report, in order to improve customer experience, firms must tackle the incident process through smart handling of exceptions, applying analytics for context, and offering real-time and mobile interaction. Here is where dynamic case management (DCM) can be a competitive advantage and Forrester identified 14 of the most significant vendors across 21 criteria in this space with Pegasystems among vendors who lead the pack. Download this Forrester Wave report to see the full 21-criteria evaluation of the dynamic case management (DCM) market and gain insight into the 14 most significant software vendors in order to help enterprise architecture (EA) professi
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case management, forrester, dynamics, enterprise
    
Pega
Published By: Adobe     Published Date: Feb 27, 2018
Forrester's research uncovered a market in which Adobe and Salesforce lead the pack. IBM, Oracle, Salesforce, SAP Hybris, and SAS offer competitive options. Marketo lags but is still a contender.
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Adobe
Published By: DocuSign UK     Published Date: Nov 06, 2018
"In today’s intensely competitive marketplace, the business world is moving rapidly to online transactions from inefficient, costly, paper-based processes. Furthermore, consumers expect to be able to interact digitally anytime, anyplace, so providing easily accessible digital touchpoints is also critical to successfully keeping and retaining your customers. No matter the size or type of business you’re in, you want to save money and increase revenue. And you want to make it all easy. Electronic signatures are a powerful way to accomplish all that. Read the report to learn how leading companies across industries are improving critical business processes using eSignatures to achieve: - Greater customer satisfaction - Higher close rates and productivity - Lower costs, greater efficiency - Improved time to revenue - Compliance and security-risk mitigation"
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DocuSign UK
Published By: Ixaris OTA     Published Date: Jan 25, 2018
Travel agents, tour operators and travel wholesalers are typically spending thousands in unnecessary costs each year. And in a fiercely competitive market operating on high volumes and low margins, ensuring efficiency with sales and purchasing systems is no easy task. Especially when it comes to payments. If you want to find out where you’re losing money, how efficient your platform really is and the simple way to eliminate these costs, read this white paper. It explores the top three areas where you could be overspending. And it reveals the statistics behind your unnecessary costs – giving you the information you need to save money and drive efficiency.
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Ixaris OTA
Published By: Limelight Networks     Published Date: Mar 02, 2018
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world. Are you ready to keep your subscribers happy and away from your competition? Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn: Why personalized content discovery is so important to viewers – and to the success of your business How to avoid internet congestion by leveraging technologies like a CDN The importance of global network scale to meet spikes in consumer traffic The impact of advertising on viewer abandonment
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content delivery network, cdn, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery
    
Limelight Networks
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