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Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
Tags : 
godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation
    
Godfrey
Published By: Oracle Corp.     Published Date: Sep 07, 2012
Hear why Director of Integration Architecture Rosen Atanasov of Rogers Communications describes the 5,000 transaction/second (average) deployment of Oracle Service Bus as "the favorite tool of any integration architect and developer."
Tags : 
oracle service bus, oracle, integration
    
Oracle Corp.
Published By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
Tags : 
xmpie, xerox, vdp, cross-media, personalization, individualized, communications, marketing
    
XMPie, A Xerox Company
Published By: Cisco     Published Date: Aug 27, 2015
Learn about the latest top unified communication trends and how others are planning for the future.
Tags : 
unified communication, communication trends, midsize business, byod, bring your own device, mobility, it management, workforce management
    
Cisco
Published By: IBM     Published Date: Oct 26, 2017
With the growing demand of business for tighter communication and collaboration with external parties such as business partners and customers, IT has to provide the technical foundation for such integration. Web Access Management and Identity Federation are key technologies for that evolution. They enable organizations to manage access both from and to external systems, including cloud services, in a consistent way. Organizations have to move forward towards strategic approaches to enabling that integration, in support of the Extended and Connected Enterprise.
Tags : 
access management, identity federation, it strategies, security, infrastructure
    
IBM
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