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Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, you will learn the highlights of interviews with 229 executives worldwide and how they assess the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans.
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creating sales territory, sales performance, sales plan development, sales data, sales territory, incentive compensation plan, enterprise communications, data versus instinct, application integration, application performance management, business intelligence, collaboration, sales
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, you will learn the highlights of interviews with 229 executives worldwide and how they assess the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans.
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creating sales territory, sales performance, sales plan development, sales data, sales territory, incentive compensation plan, enterprise communications, data versus instinct, application integration, application performance management, business intelligence, collaboration, sales
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, you will learn the highlights of interviews with 229 executives worldwide and how they assess the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans.
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creating sales territory, sales performance, sales plan development, sales data, sales territory, incentive compensation plan, enterprise communications, data versus instinct, application integration, application performance management, business intelligence, collaboration, sales
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence
    
Oracle
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business; marketing cloud, emerging marketing, social media, internet marketing, crm & customer care
    
Oracle Social Cloud
Published By: Polycom     Published Date: Jun 08, 2016
"Unified communications (UC) has been a market in the making for well over a decade, as companies look to improve corporate collaboration. One of the software leaders in the UC space is Microsoft. As organizations look past IM and presence to explore other productivity and efficiency gains that might come with Skype for Business integration, the next logical step is Enterprise Voice. In this brief, you’ll gain valuable insight into the following 3 common questions companies ask before deploying Skype for Business Enterprise Voice: 1. What are the risks of deploying Skype for Business Enterprise Voice? 2. What is the quality of Skype for Business Enterprise Voice? 3. How can Skype for Business Enterprise Voice transform my company? Step inside this whitepaper for guidance from UC industry analyst, ZK Research. "
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business optimization, business strategy, network management, business applications, best practices, business process management, collaboration, productivity
    
Polycom
Published By: IBM     Published Date: May 29, 2015
The Internet of Things is the Internet of the future, powering billions of integrated devices and processes across industries and global locations.
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communication, interconnecting, internet, mobile, integration, networks, supply chain management, scalability
    
IBM
Published By: Oracle     Published Date: Nov 21, 2013
If you've neglected the advantages of marketing automation software because you think implementation will be complex, read this.
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zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system, lead management, communication issues, automation software, data quality, intelligent integration, employee training
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system, lead management, communication issues, automation software, data quality, intelligent integration, employee training, customer engagement, customer relationships, lead nurturing, performance reporting, crm & customer care
    
Oracle
Published By: CenturyLink Technology Solutions     Published Date: Feb 25, 2014
Read “Six Important Considerations When Choosing a Colocation Provider,” now, and make sure you are taking everything into consideration as you go down this path for your business.
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centurylink, it applications, telecommunications, colocation, networking, infrastructure, network integration
    
CenturyLink Technology Solutions
Published By: Polycom     Published Date: Nov 30, 2017
Learn how one organization with Polycom voice devices and Microsoft Office 365 realized a 109% risk-adjusted ROI and benefits of $1.6M over three years. By deploying Polycom voice solutions for Microsoft Office 365, an engineering firm was able to realize: $1.6M in total risk-adjusted benefits $1M in incremental revenue with more billable hours $537k in improved productivity $74k in phone purchase and installation cost savings $14k in employee relocation cost savings Learn more about the business benefits and cost savings attributed to Polycom voice solutions for Microsoft Office 365. The Total Economic Impact Of Polycom Solutions For Microsoft Office 365, a commissioned September 2016 study conducted by Forrester Consulting on behalf of Polycom and Microsoft.
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forrester, microsoft, polycom, communication integration, voice solutions, office 365, cloud pbx
    
Polycom
Published By: Comcast Business     Published Date: Feb 10, 2015
By managing latency well, your network can support cloud services, off-site backup and mirroring, and e-commerce – adding to your company’s bottom line and making your operations more efficient with happier users.
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latency, latency management, networks, data center, data management, ecommerce, data communications, interactive environment, business integration, business intelligence, productivity
    
Comcast Business
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: IBM     Published Date: Nov 06, 2006
This IBM white paper posits that most enterprises have yet to realize the full value of convergence and explains why the real promise of IP networks lies in converged applications. It goes on to explain how IP convergence can build real business value for today's busy contact centers.
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convergence, communications convergence, ip telephony, ip faxing, networking, network management, infrastructure, voip, voice over ip, productivity, customer experience management, application integration, ibm, it management
    
IBM
Published By: IBM     Published Date: Feb 13, 2007
This paper provides an overview of opportunities and benefits of business communications integration and includes two "before and after" scenarios - one in financial services and one in healthcare - that demonstrate how IBM clients have benefited from integrated business communications.
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networking, convergence, ip telephony, application integration, business integration, ibm, business innovation, ip faxing, network convergence, ip networks, collaboration
    
IBM
Published By: IBM     Published Date: Mar 04, 2009
Download IBM® Lotus® Sametime® Standard V8.0, a platform for unified communications and collaboration that combines security features with an extensible, open solution including integrated Voice over IP, geographic location awareness, mobile clients, and a robust Business Partner community offering telephony and video integration. Lotus Sametime Standard V8.0 expands on the existing instant messaging, Web conferencing, VoIP, point-to-point video, mobile clients, external IM gateway, and extensible client with additional platform support and enhancements to the end user experience, administration, and performance.
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ibm, lotus, sametime, communications and collaboration, instant messaging, web conferencing, voip, point-to-point video, mobile clients, external im gateway, extensible client, wireless, enterprise applications
    
IBM
Published By: Infor     Published Date: Feb 27, 2007
SupplyWEB® is an advanced, web-enabled Supply Chain Management and Execution solution from Infor. It is designed to reduce supply chain costs, reduce inventory and increase operational efficiencies. It delivers significant ROI by increasing supplier visibility, enabling inter-enterprise communication,and providing a high level of systems integration.
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supply chain management, scm, operations, manufacturing, edi, erp, enterprise resource planning, roi, return on investment, kanban, supplier managed inventory, supplier relationship, procurement, infor
    
Infor
Published By: Infor     Published Date: Feb 27, 2007
Automotive manufacturers have become some of the most demanding customers in the world. The TRANS4M Customer Management Solution helps you manage your relationship and your communications with automotive customers to help you meet your customers' requirements for communications and process integration and ultimately improve your supplier rating and keep your customers happy and their production lines moving.
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productivity, supply chain management, scm, customer service, customer relationship management, customer satisfaction, enterprise resource planning, automotive, automotive industry, infor
    
Infor
Published By: eFax     Published Date: May 15, 2007
Organization seeking to reduce expense while improve the reliability and capacity of their business faxing are adopting Internet fax service at a record rate. Find out how Internet-based fax solutions enable you to send and receive faxes using your existing e-mail infrastructure and the Web.
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fax, faxing, ip faxing, ip telephony, fax over ip, efax, infrastructure, ip networking, ip networks, integrated communications, communications integration, communication, communications, convergence, protus, protus ip solutions
    
eFax
Published By: Clarus Systems     Published Date: Mar 18, 2008
The recent momentum of Unified Communications (UC) and the disruptive enabling technology of IP Telephony have created a convergence between Voice Engineering and IT departments that is unprecedented - even since the advent of computer telephony integration. However, despite rapid and significant advances within these technologies, many enterprises, even the early adopters, have not fully embraced the alignment of these two worlds.
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itil, clarus systems, ipt, ip telephony, unified communications, cisco, callmanager, best practices, voice engineering, pdioo, strategies, deployment, operations, day 1, day 2, clarusipc, automated testing, business intelligence, performance management, configuration management
    
Clarus Systems
Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration, marketing communications integration
    
Godfrey
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