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Published By: IBM     Published Date: Oct 11, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
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ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c, knowledge management, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Aug 28, 2014
Not storing data is cheaper than storing it. As enterprise data continues to grow and IT budgets remain flat, organizations need to more effectively maximize existing storage capacity and manage storage spend based on data value. In this white paper, Enterprise Strategy Group Sr. Analyst Mark Peters demonstrates how IBM's Information Lifecycle Governance solutions can help IT buyers improve the information economics for their organizations by curtailing data growth through defensible disposal of data.
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data storage, data value, ilg, data disposal, data management
    
IBM
Published By: IBM     Published Date: Sep 16, 2014
IBM’s new PowerLinux servers appeal to Linux buyers? Linux buyers are driven by the price advantages that Linux offers as compared with other operating environments (Linux is free open source code) Windows and Unix are chargeable licensed code). Linux buyers, therefore, look first and foremost at the total cost of acquisition of Linux based servers. Linux buyers also want rapid time to value (fast deployment); they often use decentralized procurement processes; they want their Linux servers to be simple to use and manage."
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power-based systems, big data, linux, fast deployment, open source infrastructure, data management
    
IBM
Published By: IBM     Published Date: Oct 22, 2014
Not storing data is cheaper than storing it. As enterprise data continues to grow and IT budgets remain flat, organizations need to more effectively maximize existing storage capacity and manage storage spend based on data value. In this white paper, Enterprise Strategy Group Sr. Analyst Mark Peters demonstrates how IBM's Information Lifecycle Governance solutions can help IT buyers improve the information economics for their organizations by curtailing data growth through defensible disposal of data.
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data storage, big data, data disposal, data value, it management, data management
    
IBM
Published By: IBM MaaS360     Published Date: Apr 16, 2015
The Gartner Magic Quadrant is one of the most influential research tools that IT buyers use to evaluate enterprise mobility security vendors.
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mobile users, strategy, app enabled, scalability, security, device management, enterprise, byod
    
IBM MaaS360
Published By: IBM MaaS360     Published Date: Jul 09, 2015
The Gartner Magic Quadrant is one of the most influential research tools that IT buyers use to evaluate enterprise mobility security vendors.
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magic quadrant, enterprise mobility management, emm, mobility security, vendors, networking, security, it management, wireless
    
IBM MaaS360
Published By: IBM MaaS360     Published Date: Oct 08, 2015
The Gartner Magic Quadrant is one of the most influential research tools that IT buyers use to evaluate enterprise mobility security vendors.
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ibm, fiberlink, maas360, gartner, enterprise, mobile management, networking, wireless, enterprise applications, business technology
    
IBM MaaS360
Published By: IBM     Published Date: Apr 09, 2015
This buyer’s guide can help you select the right identity and access management solution to successfully manage and control user access within, across and between organizations. The guide outlines the most common identity and access management challenges organizations face from the perspective of CSOs, IT operations staff, line-of-business managers and enterprise architects. It then provides a checklist for evaluating solutions and defines the capabilities required to address security complexity, compliance and cost.
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access management solution, ibm, security risk, security compliance, networking, security, it management, knowledge management, data management
    
IBM
Published By: IBM     Published Date: Jan 07, 2016
This Magic Quadrant presents enterprise buyers with advice on selecting MSS providers to support global service requirements.
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ibm, gartner, magic quadrant, security, enterprise
    
IBM
Published By: IBM     Published Date: Jan 15, 2016
This Magic Quadrant presents enterprise buyers with advice on selecting MSS providers to support global service requirements. publish date: December 2015
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ibm, gartner, security, managed security services, magic quadrant, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Sep 30, 2016
Managed security services is a mature market with offerings from established service providers. This Magic Quadrant presents enterprise buyers with advice on selecting MSS providers to support global service requirements. publish date: December 2015
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ibm, security, maturity, gartner, magic quadrant, managed security services, knowledge management, enterprise applications, business technology
    
IBM
Published By: Group M_IBM Q3'19     Published Date: Aug 20, 2019
Data Security Portfolio Vendors, Q2 2019, is a key industry report for helping security and risk professionals understand and assess the data security solution landscape, and how these solutions can address their business and technology challenges.Download the report to learn why Forrester believes IBM Security Guardium is a good fit “for buyers seeking to centrally reduce and manage data risks across disparate database environments”.The IBM Security Guardium portfolio empowers organizations to meet critical data security needs by delivering comprehensive visibility, actionable insights and real-time controls throughout the data protection journey.
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Group M_IBM Q3'19
Published By: Xora, A ClickSoftware Company     Published Date: May 20, 2014
Discover what features mid-market businesses must evaluate when selecting a MWM solution
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xora, mid market business, mobile workforce managements, mwm, mobile phones, smart phones, tablets, mobile devices, enterprise applications
    
Xora, A ClickSoftware Company
Published By: IBM     Published Date: Oct 26, 2017
Choosing a vendor for cloud-based identity and access management (IAM), also known as Identity and Access Management as a Service (IDaaS), is not a trivial task. One vendor may meet your needs today, but can it scale up to solve your challenges tomorrow? By answering five easy questions, you can get a fresh look at your options—and share the findings with the rest of your team. It’s that simple!
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idaas, cloud based identity, access management, iam, identity governance functionality
    
IBM
Published By: IBM     Published Date: Apr 23, 2018
Evaluate cloud-based IAM vendors with these five questions about their capabilities, solution, security expertise, pricing and staying power
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cloud iam, ibm
    
IBM
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map, mapping, audience development, resources, buyer personas, sales development, sales leads, in-person environment, audience segmentation, promotion planning, audience, b2b, btob
    
Bulldog Solutions
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: GoToWebinar     Published Date: Aug 12, 2010
A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
Published By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
Published By: Focus     Published Date: Nov 15, 2011
The FREE Buyer's Guide to Web Conferencing enumerates what you need to know about how a Web conferencing solution can help save your company money.
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web conference, vendors, pros, cons, application, desktop sharing, video-conferencing, pricing, small business, human resources, finance
    
Focus
Published By: Cisco     Published Date: Nov 17, 2014
This document will identify the key questions you should ask your advanced malware protection vendor, and show you how Cisco combats today’s advanced malware attacks using a combination of four techniques.
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sourcefire, antimalware protection, network protection, evolving threats, antimalware vendors, malware, cisco, collective intelligence, big data, traditional defenses, security
    
Cisco
Published By: Cisco     Published Date: Nov 17, 2014
Today’s malware authors continue to increase their capabilities faster than security solutions can adapt to them. Whether it’s changing their attacks or hiding malicious code within web pages, it’s more difficult to identify legitimate network traffic. With first-generation network security devices, it is nearly impossible to defend against today’s threats. The situation will get worse before it gets better. Adversaries now utilize agile development and testing methods to develop their malware, they test new malware against the latest security software to increase effectiveness. Next-generation network security devices are emerging that provide the visibility and situational context required to meet today’s threats. These solutions use security automation to provide a sophisticated solution that is both lightweight and agile
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malware, cisco, command and control evasion, port hopping, zero-day attacks, encapsulation, encrypted traffic, networking, security, software development, it management, business technology
    
Cisco
Published By: IBM     Published Date: Oct 10, 2013
Many IT executive view cloud computing as an attractive platform for data backup. They know cloud can help protect business-critical data and provide near-ubiquitous information access. But while having a cloud-based solution is valuable, developing one in-house is tricky. That's why many organizations want to contract with a third-party cloud provider for cloud-based data backup. Read this buyer's guide to learn how to choose a provider to suit your business needs.
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cloud based, data backup, cloud based data, buyers guide, third-party provider, business development, cloud computing, information access, cloud-based colution, choose a provider, business needs
    
IBM
Published By: IBM     Published Date: Oct 10, 2013
To better understand the value that firms are deriving from Unified Communications (UC), the status of its adoption, and the barriers to full implementation, IBM engaged Forrester Consulting to survey network and telecom buyers and reflect upon existing research. Data from this survey, combined with existing research and insights, yields a picture of UC deployment and decision-making in enterprises.
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mobility, business outcomes, unified communications, business communications, ibm, uc deployment, enterprises, research and insight, decision-making, forrester consulting, understanding value, business values, firm goals, telecom buyers, implementation, valued data, wireless, telecom, data center
    
IBM
Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, crm & customer care
    
Oracle
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