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Published By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB
Published By: Bulldog Solutions     Published Date: May 20, 2013
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
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program effectiveness, b2b, b2b buyers, message alignment, buyer insights, audience acquisition, performance monitoring, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: Polycom     Published Date: Oct 17, 2016
To select the group video conferencing systems that best address their requirements, customers should do the following: 1) Understand the types of spaces to be video- (or collaboration-) enabled and the common use cases for each. 2) Review the requirements described in the tables above. 3) Meet with various solution vendors, ask for details about their group video offerings, and see how closely those systems address the needs of each type of space. Download to learn more.
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Polycom
Published By: Intralinks     Published Date: Apr 13, 2015
The increased mobility of the workforce is changing the way we work. Business users want the flexibility to share and collaborate on content that drives their business while IT needs to ensure the security of that data, no matter where it goes. An effective enterprise collaboration solution must consider people, processes and technologies to be effective, but where to begin? This comprehensive Buyer’s Guide offers guidance on how to develop your organization’s requirements with regard to: • Risk management – avoiding data breaches and loss of information that can result in non-compliance • Business productivity - allowing for secure collaboration while enabling teams to work anywhere on any device • IT efficiency - supporting the full breadth of external business content requirements while integrating with existing applications and protocols
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Intralinks
Published By: Oracle CPQ BB     Published Date: Feb 05, 2016
How much selling power are you really getting from your sales teams? Are you making the most out of your CRM investment? Companies have a universal need for revenue growth, profitability, and customer satisfaction. In hopes to satiate this need, most companies have made significant investments in sales force automation to capture sales data, increase visibility to sales pipeline, and gain business insight to make better business decisions. However, few companies can say they have fully realized the benefits they hoped to achieve from their CRM investment. Additionally, with today’s modern, informed buyer, CRM technologies need to empower sales users with better information that’s easy to find and helps them sell. Read more to learn how Oracle Configure, Price, and Quote (CPQ) Cloud extends sales automation to simplify and streamline modern quote-to-cash processes and more!
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Oracle CPQ BB
Published By: Ping Identity     Published Date: Feb 12, 2016
Over the last five years, there has been a major shift in how enterprises need to look at and secure customer identities while offering access to critical applications. Hyper-connected customers are blurring the lines of customer interactions. They’re adopting new patterns of engagement that spread the customer journey and experience across multiple channels.
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Ping Identity
Published By: Genesys     Published Date: Jul 24, 2017
Customer service technology buyers typically plan for the next one to two years. But to truly become customer-obsessed, companies need to understand what new technologies and customer service experiences will seem normal for their customers in five years.
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forrester, customer service, customer experience, internet of things, iot, technology
    
Genesys
Published By: Brainshark     Published Date: Aug 02, 2017
As buyers have become increasingly more savvy and better-educated, B2B sales organizations have changed their strategies. But that can’t happen in a vacuum – sales training must change as well. This brief provides specific ways to improve both the training content delivered to sales reps and the all-important methods for delivering that content. With this actionable information, managers and trainers can begin enacting real change that gets reps more conversation-ready than ever before. Get your copy of this latest brief today. And ready your sales force for better opportunities and more wins.
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sales mastery, b2b, b2b sales, salespeople, better selling, sales training
    
Brainshark
Published By: Brainshark     Published Date: Aug 02, 2017
Whether your sales reps are 25 or 65, sales enablement leaders all have the same goal: to ensure that reps are prepared to have impactful conversations with each and every buyer. However, the preferred methods of sales coaching change from generation to generation. Thankfully, sales coaching technology helps sales enablement leaders bridge that gap. This exclusive eBook provides details on how to use technology to alter your coaching strategy to appeal to next-gen sales reps, including: • Mobile and video-based coaching • Options for both formal and informal learning • Coaching for both individual and organizational mastery
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next-gen sales force, sales enablement, coaching, salesforce
    
Brainshark
Published By: Carbonite     Published Date: Oct 10, 2018
Find out five good reasons to consider disaster recovery as a service (DRaaS) and use our buyer’s cheat sheet to make sure you are asking the right questions when evaluating a DRaaS solution.
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Carbonite
Published By: Carbon Black     Published Date: Oct 10, 2018
According to ESG Research, 65% of organizations believe the skill level of their security team could be improved, and 48% are using more than 25 security products. This leads to more overworked staff and, ultimately, less effective security. Download the Replace AV Buyer's Guide to learn what your team should look for when replacing legacy AV with an endpoint security solution that is easy to manage and deploy, and can cost-effectively protect your growing business. In this buyer's guide you'll find: A core evaluation checklist for replacing AV. Guiding questions to frame your evaluation to replace AV. How to run a test of next-generation AV solutions. Learn more about replacing your traditional AV in the Replace AV Buyer's Guide.
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Carbon Black
Published By: Cohesity     Published Date: Apr 24, 2018
As organizational needs change and workloads become increasingly distributed, a key realization is emerging: traditional approaches to backup and recovery may no longer be sufficient for many organizations. These companies may have discovered that their existing tools are not keeping pace with other advancements in their computing environments, such as scale-out storage systems and hyperconverged systems, which seek to reduce data center complexity and help manage surging storage costs.
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Cohesity
Published By: Groove     Published Date: May 16, 2018
From equipping them with accurate data to efficiency-driving tools to impactful training, you want to find the best systems to help your reps soar. As the market floods with technology (and a lot of lofty claims), it may be tough to know what you actually need and where to start your research process to help — not hinder — your team. You’ve probably heard a lot of buzz about sales engagement platforms, and there are quite a few to choose from. But what is it? What does it do? In sales, time is money. If you find that your team’s time is tied up in manual or administrative tasks, consider looking into a sales engagement platform. The right sales engagement platform will power outreach quality and quantity, ultimately helping your team crush their goals and boost the bottom line. In this guide, we’ll help you think through what features you should look for and what questions to ask as you begin to compare your options.
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Groove
Published By: Lucidchart     Published Date: Jan 07, 2019
Discover what's actually happening during your sales cycle
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Lucidchart
Published By: Lucidchart     Published Date: Jan 07, 2019
Use account-based selling strategies to yield more happy customers
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Lucidchart
Published By: Procore     Published Date: May 28, 2019
Looking for Construction Project Management Software? Ensure you don’t make an expensive mistake. Downloading this eBook will help you build a framework for evaluating and choosing the construction management software solution to fit your business. What you’ll learn: ? How to identify and define your needs ? The functionality you should assess ? Specific features to look for ? How to evaluate a software vendor Procore is a construction management platform that improves efficiency and reduces risk by giving contractors complete control and visibility of their projects. Project Management, Quality & Safety, Construction Financials, and Field Productivity tools give office and site-based users access to the information and functionality they need, on any mobile device. As a platform, Procore’s ability to integrate with other leading applications streamlines process and insights across all aspects of a contractor’s projects and business.
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Procore
Published By: Nuesoft     Published Date: Mar 14, 2013
A modern cloud based practice management and billing system can optimize your practice’s revenue stream by integrating front- and back-office operations in a cost effective manner.
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practice, management, system, cloud based, billing, optimize, integrating, effective, cost, medical
    
Nuesoft
Published By: Telstra     Published Date: May 21, 2013
This best practice guide aims to provide colocation buyers with a complete overview of the factors that need to be considered when assessing colocation services.
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colocation services, best practice, telstra, buyers, global
    
Telstra
Published By: Aerohive     Published Date: Feb 05, 2015
The WLAN Buyer's guide will help you understand how to evaluate enterprise WLAN networks.
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wlan networks, evaluate enterprise wlan networks, rfp process, things a wlan must do, the evolution of wlan, wlan's architectures, wlan, wi-fi
    
Aerohive
Published By: pepperjam     Published Date: Jun 18, 2019
For more information on how affiliate marketing is changing the performance marketing landscape, visit us at: pepperjam.com
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pepperjam
Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
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data, organisations, sales, marketing, customer profiling, relationship building
    
Dun & Bradstreet
Published By: Oracle     Published Date: May 20, 2019
Managing your company’s financials is the backbone of your business and is vital to the long-term health and viability of your company. Yet attention to your bottom line often takes a back seat during times of increasing revenues and growth. To continue applying the necessary financial rigor to support rapid growth, the accounting department needs the right tools to most efficiently do their job. This white paper outlines the 10 essentials of a complete financial management system and how the right solution can help you keep up with the rapidly changing business world.
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Oracle
Published By: Pentaho     Published Date: Aug 22, 2016
This white paper provides a concise overview of big data integration technologies, and reviews key things to consider when creating an integrated big data environment that blends new technologies with existing BI systems to meet your business goals.
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big data, data integration, bi systems, hadoop
    
Pentaho
Published By: SAP     Published Date: Nov 29, 2012
How are you perceived by your customers? In this age, on social media, your buyers are posting their opinions about your products and services. To better serve them, build your brand, and protect your position. How do you listen and understand?
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sap, analytics, social media, customer experience, customer perception, brand positioning, brand equity, emerging marketing, business technology, marketing research
    
SAP
Published By: HP     Published Date: Feb 02, 2015
Organizations no longer have to wait months or years to deploy an all-flash storage array into their environment to host their applications. The technologies in this most recent iteration of the HP 3PAR StoreServ 7450 ensure that organizations get the performance they need, the cost at which they need it and the platform stability to offer it up to as many applications as they see fit. Read this buyer's guide to learn more.
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HP
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