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Published By: Urban Airship     Published Date: Mar 15, 2013
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
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ebusiness, smartphone technology, mobile marketing, mobile ebusiness, channel strategy, digital engagement, contextual experiences
    
Urban Airship
Published By: Adobe     Published Date: Mar 07, 2013
This report: highlights the importance and challenges of Big Data, Outlines the changing role of key business decision makers in driving big data initiatives and explains how businesses can better understand their customers and unlock new revenue.
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big data, customer engagement, personalisation, customer experience, emerging marketing
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
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mobile marketing, mobile trends, mobility
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Business leaders need to be intimately involved in developing "big data" strategies for their companies. In this White Paper, we investigate several business-related strategy components that are crucial to success.
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big data, big data strategy, emerging marketing, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
This report gives customer experience professionals the tools and processes they need to act on digital customer experience improvement across touchpoints like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touchpoints and determining customers' needs, proven and emerging methodologies for redesigning digital interactions, and best practices for ensuring that your digital experiences support your business objectives.
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customer experience management, digital experiences, customer experience
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
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customer experience management, social media data, web trends and analytics, social media
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding, internet marketing, e-commerce
    
Adobe
Published By: Adobe     Published Date: Nov 04, 2014
Gartner evaluates the leading vendors of strengths and cautions to help you decide the best web content management for your business.
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web content management software, adobe web content management, which web content management to choose, emerging marketing, social media
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This paper explains the new mobile trends for 2015 and how Brands embracing the mobile mind shift will pull Ahead of those treating mobile as just another channel.
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new mobile trends, most brands will underinvest in mobile, importance of mobile for business
    
Adobe
Published By: SAP     Published Date: Jul 17, 2012
In spite of the growth of virtual business activities performed via the World Wide Web, every business transaction or operation is performed at a physical place. And as handheld GPS devices drive a growing awareness of the concept of "location," people are increasingly looking for operational efficiencies, revenue growth, or more effective management as a result of geographic data services and location-based intelligence. In this white paper, David Loshin, president of Knowledge Integrity, Inc., introduces geographic data services (such as geocoding and proximity matching) and discusses how they are employed in both operational and analytical business applications. The paper also reviews analytical techniques applied across many types of organizations and examines a number of industry-specific usage scenarios.
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business, sap, white paper, technology, location, intelligence, business value, data services, business technology
    
SAP
Published By: CDW Vmware     Published Date: Aug 02, 2012
In today's competitive business landscape, users' needs are continuously changing. Employees want access to their data and applications anytime, anywhere, from any device. The journey to seamlessly integrate data and applications across all devices begins with desktop modernization.
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modernize, desktop, data, application, access, device, seamlessly, integrate, modernization, cio, vmware, department, user, infrastructure, manage, migrate, new, platforms
    
CDW Vmware
Published By: CDW Vmware     Published Date: Aug 02, 2012
Your business counts on you for reliable, secure, responsive IT services. It's a nonstop job, with no time off to figure out complex new technologies or wrestle with software solutions designed for larger firms. Virtualization is the way to simplify your IT without unnecessary complexity or cost.
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ebook, reliable, secure, simplify, infrastructure, services, software, solutions, virtualization, vmware, faster, smarter, protection, vms, amd, accesible, mobile, flexible, fast, application
    
CDW Vmware
Published By: CDW Vmware     Published Date: Aug 02, 2012
As with many enterprises today, your data center houses critical IT components that your business depends on. But are they fully secure and protected from potential threats such as intruders or natural disasters? A data recovery plan is very important to be fully prepared in the event of a disaster.
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quick, start, data, recovery, vmware, enterprise, data, center, components, protect, recover, secure, threat, intruders, natural disaster, recovery, plan, event, disaster, critical
    
CDW Vmware
Published By: Courion     Published Date: Aug 21, 2012
In today's mobile, always-on, cloud-based business environment open is not a choice, it's a requirement. With openness comes access risk, does your organization have a strategy to identify, quantify and manage this risk? Learn more today!
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access, risk, identity management, identity and access management, iam, regulatory compliance, audit compliance, policy compliance, access policy, user provisioning, access certification, access intelligence, user access, onboarding, security, business technology
    
Courion
Published By: Jive Software     Published Date: Mar 11, 2013
A new study crunches the numbers and reveals the hard-dollar impact of using Jive -- For companies considering social collaboration technology but looking for proof of hard ROI and payback, a major new study offers compelling evidence.
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social business, collaboration, community management, social enterprise, social software, knowledge management, enterprise applications
    
Jive Software
Published By: Jive Software     Published Date: Mar 11, 2013
3 secrets behind aligning employees to company strategy -- Download this white paper to learn 3 ways to align and engage employees with social software.
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social business, collaboration, community management, social enterprise, social software, employee engagement, social intranet, enterprise collaboration, enterprise communication, enterprise social, knowledge management, enterprise applications
    
Jive Software
Published By: Jive Software     Published Date: Mar 11, 2013
How the latest social business solutions can help you get new hires selling more, faster -- Read this white paper to learn how you can help new hires get into the field with up to date information and with the right resources at their finger tips.
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sales execution, sales effectiveness, social technology, sales tools, sales enablement, social business, knowledge management, enterprise applications, business technology
    
Jive Software
Published By: Jive Software     Published Date: Mar 11, 2013
There's a better way to manage deals -- For a sales organization, email and CRMs don't enable precise teamwork. Read this white paper to learn how social business tools bring critical deal management capabilities.
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sales execution, sales effectiveness, social technology, sales tools, sales enablement, social business, knowledge management, enterprise applications, business technology, crm & customer care
    
Jive Software
Published By: Jive Software     Published Date: Mar 11, 2013
Traditional content centric systems and other conventional tools don't provide rich interaction. That requires a very different set of capabilities that only new generation tools can offer. Learn 4 ways that social tools an turn your reps into stars
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sales execution, sales effectiveness, social technology, sales tools, sales enablement, social business, knowledge management, enterprise applications, crm & customer care
    
Jive Software
Published By: Jive Software     Published Date: Mar 11, 2013
Innovation is the lifeblood of growth-oriented companies. In a fast-paced global marketplace that's more competitive than ever. Learn how to unleash the untapped potential in your company.
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social business, collaboration, community management, social enterprise, social software, employee engagement, social intranet, enterprise collaboration, enterprise communication, enterprise social, knowledge management, enterprise applications, business technology
    
Jive Software
Published By: Jive Software     Published Date: Mar 11, 2013
Take the productivity leap -- Boost output as efficient as possible, and bottom line will follow. You need engaged employees who can work together without obstacles. Learn 5 ways a collaboration platform can boost productivity for your company.
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social business, collaboration, community management, social enterprise, social software, employee engagement, social intranet, enterprise collaboration, enterprise communication, enterprise social, knowledge management, enterprise applications, business technology
    
Jive Software
Published By: Jive Software     Published Date: Mar 29, 2013
How the latest social business solutions can help you get new hires selling more, faster
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sales, sales onboarding, resources, knowledge, social, social business solutions, hiring, recruiting, human resources, social media
    
Jive Software
Published By: Jive Software     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
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marketing, campaigns, campaign strategy, cmo, social business, social media, search marketing, email marketing, emerging marketing, internet marketing, crm & customer care, traditional marketing, sales
    
Jive Software
Published By: Jive Software     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
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marketing, campaigns, campaign strategy, cmo, social business, social media, search marketing, email marketing, emerging marketing, internet marketing, crm & customer care, traditional marketing, sales
    
Jive Software
Published By: Workday     Published Date: Mar 02, 2018
Many CIOs are wary of moving data out of on-premise systems and into the cloud. But the cloud is the best choice for agility, flexibility, and data security. Read this report from CIO.com to learn about the benefits your business could experience by moving to the cloud.
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Workday
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