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Published By: ExpertVoice     Published Date: Jun 14, 2019
Of course you want to ensure your customers have a good experience, that you’re creating brand loyalists and building a positive reputation along the way, but most importantly, you want to impact your bottom line. That’s where advocacy marketing comes in. Advocacy marketing is harnessing the voices of your brand’s fans and leveraging them to increase sales. Also known as word-of-mouth marketing, advocacy marketing is using happy customers to promote your business — and sell more
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ExpertVoice
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: Oath     Published Date: Mar 16, 2018
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response. Currently, video provides advertisers with a versatile medium to reach the audiences they want, where they want, to put the best spotlight on their story. But the question remains—what is the best way to reach your target, and how can you ensure they will pay attention to your message? Download this whitepaper to find out!
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Oath
Published By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
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digital marketing, marketing creativity, creativity and innovation
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
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digital marketing, marketing creativity, creativity and innovation
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
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digital marketing, marketing creativity, creativity and innovation
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Mobile apps are becoming core to almost everything we do by making us more efficient and better connected to the world around us. Those benefits are now making a big impact on business by improving worker efficiency, engaging customers, and building brand loyalty.
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Adobe
Published By: Schneider Electric     Published Date: Mar 28, 2019
To win the colocation race you need to be faster, reliable, innovative and efficient –all while making smarter design choices that will ensure positive returns. Customers are demanding 100% uptime and always-on connectivity –be it small enterprises to large Internet Giants–and colocation providers need to meet these expectations. The growing adoption of prefabricated data centers allows just that. With the undisputed benefits of prefab modules and building components(like speed or quality),colocation providers can manage their business today, and deploy faster in the future. Chris Crosby, CEO for Compass Datacenters, is well-known for his expertise in the data center industry. From its founding in 2012, Compass’ data center solutions have used prefabricated components like exterior walls and power centers to deliver brandable, dedicated facilities for colocation providers. Prefabrication is the central element of the company’s “Kit of Parts” methodology that delivers customizable data center solutions from the core to the edge. By attending this webinar, colocation providers will: • understand the flexibility and value delivered via the use of prefabricated construction • Hear the common misperceptions regarding prefabricated modules and data center components • learn how prefabricated solutions can provide more revenue generation capability than competing alternatives • know what key things to consider when evaluating prefabricated data center design
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data centers, colocation provider, schneider electric, - modular data centers, prefabricated data center
    
Schneider Electric
Published By: Workday     Published Date: Jul 19, 2017
MGM Resorts International made its reputation, quite simply, by being the best. Bellagio, Luxor, and Mandalay Bay in Las Vegas are among its properties, and the company is rapidly building its premium brand in the United States and worldwide. Its commitment to the highest quality guest experience is legendary in the industry. Realizing that engaged and motivated employees are the key to providing that customer experience, MGM Resorts looked for the best partner to help make that possible. And they found Workday.
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absence management, benefits administration, compensation management, performance management, payroll, employee engagement, guest service
    
Workday
Published By: Oracle HCM Cloud     Published Date: Jun 07, 2016
Retailers face many challenges to attracting top talent in today's market. Job seekers often apply for multiple positions simultaneously, so building a strong brand is critical to winning the best candidates. This white paper describes a 3-step process for recruiting and retaining the best employees—and keeping them performing at their highest potential.
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Oracle HCM Cloud
Published By: Abacus Labs     Published Date: Feb 01, 2019
“It’s not what you know. It’s who you know.” We’ve all heard the phrase. We all understand there’s truth to it. But ask yourself: would you recommend or hire everyone you know? No way. Having the right connections is important to advancing your career. But it’s only half the battle. What really creates opportunity is defining your personal brand to your employer, to your network, to the market. It’s taking that moment when you make a great impression and scaling it to the larger world. This guide presents different approaches real professionals are using to build their brands. You’ll see tips and strategies that you can use to become an in-demand finance leader, including a system we developed called the ROLE Model of personal branding. In the age of effortless connection, cultivating a personal brand is essential. It’s not just who you know. It’s what they know you can do.
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Abacus Labs
Published By: Gelato     Published Date: Jul 03, 2018
The creation, building, and protection of a brand is one of the highest priorities of a corporate marketing team. Your logo and company colors are printed around the world on business cards, thought leadership, signage, and for internal branding, among other things. Do you really know how many people are creating and printing materials on behalf of the company? Gelato CMO Christian Sæterhaug will shed light on the surprising discoveries our customers have made when investigating the issue. Watch the video to learn more.
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Gelato
Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives, traditional marketing, sales
    
CEB
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: HotSchedules     Published Date: Feb 06, 2018
What could you be saving by implementing a learning management system? This guide will show you the provable return on investment in an eLearning strategy; how an LMS can help your business lower print costs, reduce employee turnover, positively impact sales, and much more. Whether you’re exploring the marketplace or building out your business case for online learning, this guide has the information you want. As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway. Unfortunately, many business owners either fail to see the value in ongoing training or don’t have the budget for it. Competition is fierce, margins are tight and learning programs can fall by the wayside. Sometimes the tried and true methods still get the job done. But all too often, on-the-job training is unengaging, expensive and inefficient.
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market, training, onboarding, restaurants, employee
    
HotSchedules
Published By: HotSchedules     Published Date: Jan 17, 2019
What could you be saving by implementing a learning management system? This guide will show you the provable return on investment in an eLearning strategy; how an LMS can help your business lower print costs, reduce employee turnover, positively impact sales, and much more. Whether you’re exploring the marketplace or building out your business case for online learning, this guide has the information you want. As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway.
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HotSchedules
Published By: Ingenico     Published Date: May 02, 2018
The time of mobile point of sale (mPOS) has arrived. While the mission to adopt EMV has dominated the payments industry over the past few years, many hotels, resorts and casinos are now focusing their efforts on rapid planning and implementation of mPOS strategies. A number of emerging trends are driving this new focus, including an emphasis on enhancing guest experiences and building brand loyalty by leveraging digital and mobile technologies. Innovative hotels, resorts and casinos are using these solutions to create entirely new guest experiences that improve service speed and convenience while creating distinct competitive advantages. mPOS is increasingly becoming a key part of the picture, providing unique opportunities to improve guest service quality and engagement, create new efficiencies and cost savings, and strengthen their brand. This eBook will provide an overview of those opportunities, some key trends in the hotel & lodging industry, and guide you through the key requirem
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Ingenico
Published By: Tapinfluence     Published Date: Jun 07, 2016
By utilizing these best practices from TapInfluence, you’ll increase your brand’s credibility while building goodwill and trust with potential customers. Incorporating the expert voices of industry influencers engages your audience, highlights brand integrity, and helps further your marketing goals.
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marketing, content marketing, best practices, business optimization, business practices, internet marketing
    
Tapinfluence
Published By: Google Apigee     Published Date: Mar 12, 2019
APIs have become the de facto standard for building and connecting modern applications, so any degradation in API performance can have an adverse impact on customer experience, brand value and revenue. Google Cloud’s new eBook, Optimizing API Programs with Monitoring and Analytics, takes a detailed look at the benefits of using API monitoring and analytics technology to optimize your API programs and digital strategies. Explore how to deliver a seamless and connected experience for customers, partners, and employees. What's inside? -Field-tested best practices -Real-world use cases -An API monitoring and analytics checklist
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Google Apigee
Published By: Bronto     Published Date: Jul 19, 2017
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
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brand loyalty, ecommerce, consumer behaviors, loyalty programs, mobile engagement, customer loyalty, building brands, competitive advantage
    
Bronto
Published By: Jive Software     Published Date: Mar 03, 2010
Learn how an industry-leading provider of storage and data management solutions used Social Business Software to accelerate a global branding initiative and connect with thousands of community members across one hundred countries.
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jive, netapp community, social business software, storage, data management, hosting, online community, brand awareness, web experience, deployment
    
Jive Software
Published By: CradlePoint     Published Date: Sep 04, 2014
Once considered experimental merchandising for adventurous retailers and cash-strapped entrepreneurs, pop-up stores have become an established national phenomenon and a legitimate means of testing product, generating buzz, building brand awareness, and driving sales for big-name retailers and ambitious upstarts alike. Growth in mobile broadband technology is expanding the possibilities for a diverse array of applications in mobile pop-up. Furthermore, the “fly-by-night” qualities that might have characterized early pop-ups have now been supplanted by dependable, secure infrastructure solutions that put temporary retail locations on par with their more permanent counterparts. Download the whitepaper to learn more!
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pop-up stores, secure infrastructure solutions, mobile pop-up, cradlepoint, retail
    
CradlePoint
Published By: SAP     Published Date: Mar 22, 2016
In the new digital economy, competition, consumer engagement, and operational effectiveness are fundamentally changing, and accelerating. New competitors are redefining the landscape at unprecedented rates. Building and keeping trust mean delivering exceptional brand experiences, every time, via agile processes that balance consumer needs with cost to serve. One size does not fit all. Engaging consumers and capitalizing on new opportunities depend on the capacity to identify, act on, and deliver high-value experiences and outcomes like joy, confidence, security, and control, all in the span of a moment, exactly where and when a consumer or business need arises. Miss the moment, miss the opportunity.
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digital economy, value creation, sap, consumer engagement, business technology, internet marketing, e-commerce
    
SAP
Published By: Turn     Published Date: Mar 09, 2016
Today’s programmatic advertising—let’s call it 2.0—delivers the accuracy and precision needed to provide that personal touch. Make an impact with unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.
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programmatic, programmatic advertising, brand marketing, smart market, building brand, dsp, demand side platform, accurate targeting, targeting techology, omnichannel, multichannel
    
Turn
Published By: Movable Ink     Published Date: Apr 01, 2016
Do your emails look great on mobile devices? In the UK, 70% of email opens occur on smartphones and tablets. You know you should be building responsive emails, but where do you start? Download ‘10 Quick Design Hacks for Responsive Emails’ to discover simple ways to create great-looking emails for mobile devices and see real life examples of how brands are making a big impact on a small screen.
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email marketing, contextual marketing, mobile marketing, responsive email marketing, email design
    
Movable Ink
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