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Published By: Akamai Technologies     Published Date: Jul 02, 2019
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI. In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM. By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
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Akamai Technologies
Published By: Oracle     Published Date: Apr 22, 2015
This infographic reveals the benefits of getting social with customer service.
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social, customer service interactions, technology, meeting customer demands, customer satisfaction, getting social, social interactions, boost brand loyalty, increase sales, social solution, customer loyalty, oracle, social media, sales
    
Oracle
Published By: Oracle     Published Date: Apr 22, 2015
This infographic reveals the benefits of getting social with customer service.
Tags : 
social, customer service interactions, technology, meeting customer demands, customer satisfaction, getting social, social interactions, boost brand loyalty, increase sales, social solution, customer loyalty, oracle, social media
    
Oracle
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