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Published By: Entrust Datacard     Published Date: Jan 16, 2015
If your company relies on passwords to prevent unauthorized computer access, or low-tech memory cards (e.g., swipe cards) for facility access, you have security on par with the average 1980s car. Smart credentials — embedded in plastic smartcards, USB tokens or mobile devices — offer companies advanced and versatile user authentication features. This white paper discusses the advantages of using smart credentials for multifunction access; describes the hardware and software components used in a smart credential environment; and provides questions to ask when searching for a smart credential solution provider.
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entrust, security, certificate, b2b, application, browser, applications, saas, hack, web, website, migration, implementation, ssl, spam, passwords, malware, virus, systems, smb
    
Entrust Datacard
Published By: Marketo     Published Date: Sep 22, 2015
[UPDATED FOR 2015] Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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martketo, crm, gartner, lead management, strategy, leaders vendor. b2b, marketing, technology, emerging marketing, internet marketing, crm & customer care, traditional marketing
    
Marketo
Published By: PitneyBowes     Published Date: Sep 29, 2010
Our recent survey of business-to-business (B2B) companies across the UK, France, Germany and the USA reveals that TransPromo is moving from a much-talked-about projection to a widely implemented reality.
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pitney bowes, b2b communications, transpromo, transactional mail, customer relationship
    
PitneyBowes
Published By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, b2b marketing, b2b social media, zuberance, emerging marketing, social media, advertising agencies, traditional marketing, sales
    
Zuberance
Published By: MEDIAmobz     Published Date: Nov 14, 2014
Ever done a webinar? If so, you know they are one of the most effective types of B2B marketing out there. Many companies host and thousands of people attend webinars, but few have considered a unique technique in webinar marketing: breaking them down into digestible bites.
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mediamobz, webinar, webinar video, b2b marketing, webinar marketing, video marketing
    
MEDIAmobz
Published By: RightAnswers     Published Date: Sep 04, 2013
Every day, technology plays a bigger and bigger role throughout corporate America, corporate success becomes increasingly dependent on productive use of information technology – and IT support grows more critical. But while excellent IT support rapidly returns users to productive work, the information necessary to that excellence is often fragmented in different parts of the IT organization. Effective knowledge management empowers service desks – and even users themselves – by enabling quick, accurate and consistent user solutions. That leads to measureable benefits for your business. This brief explores 20 metrics that measure those benefits – in other words, your “return on knowledge.”
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return on knowledge, knowledge management, rightanswers, knowledge, measuring business benefits, crm, customer relationship management, crm, b2b, crm & customer care
    
RightAnswers
Published By: RightAnswers     Published Date: Sep 11, 2013
Customer service for B2B is challenging: products and services can be complex and the knowledge needed to solve customer problems is often fragmented throughout an organization. But effective knowledge management empowers customer service reps – and even customers themselves – while providing measurable benefits to your business. It enables quick, accurate and consistent customer solutions. This brief explores 20 metrics that measure those benefits – in other words, your “return on knowledge.”
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return on knowledge, knowledge management, rightanswers, knowledge, measuring business benefits, crm, customer relationship management, crm, b2b, crm & customer care
    
RightAnswers
Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
    
Invoca
Published By: CatapultWorks     Published Date: Apr 30, 2014
In a B2B era saturated with talk of hyper-informed customers self-navigating the fabled buyer’s journey using multiple interconnected channels and devices, one topic remains steadfastly critical: branding. Despite dazzling new cosmos of B2B marketing, branding more than ever is central to B2B sales.
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catapultworks, marketing, informed customers, branding, b2b marketing, b2b sales, buyer's journey, traditional marketing, sales
    
CatapultWorks
Published By: Brainshark     Published Date: Aug 23, 2016
Are your reps prepared to hit the ground running from day 1? If not, it’s time to address your sales onboarding problem.
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brainshark, sales, onboarding, b2b, sales onboarding, business technology
    
Brainshark
Published By: Brainshark     Published Date: Aug 23, 2016
So what does exceptional sales coaching look like? It helps reps continuously practice, improve, and ultimately master their skills.
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brainshark, b2b, marketing, sales coaching, sales, sales effectiveness, training, business technology
    
Brainshark
Published By: Brainshark     Published Date: Aug 23, 2016
Just as B2B sales strategies must adapt to increasingly savvy buyers, sales training must change too.
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brainshark, b2b, sales, training, sales training, business technology
    
Brainshark
Published By: Brainshark     Published Date: Aug 23, 2016
B2B organizations often struggle to prepare new first line sales managers for their role, especially when promoting from the ranks of field sales reps.
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brainshark, sales, sales coaching, field sales coach, b2b, b2b organizations, field sales reps, business technology
    
Brainshark
Published By: Clari     Published Date: Mar 24, 2017
Part art, part science, sales forecasting can be daunting for new and experienced sales leaders alike. Your sales forecast is required for successful company planning, and when it goes wrong, the dominoes begin to fall: your executives, investors, and even the public may question your credibility. Download now to find out!
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sales forecasting, sales execution, clari, sales, sales operations, pipeline inspection, opportunity management, opportunity
    
Clari
Published By: Valerie Schlitt Associates     Published Date: Jul 31, 2017
This Executive Summary is the first part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Account Based Marketing (ABM) strategies include this component as do solo efforts to convert interest. Does it really work? If it does, how to discern what strategies are best? Read this two-part series and understand today's B2B buy cycle challenges and how your peers are optimizing the phone as a channel.
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Valerie Schlitt Associates
Published By: Valerie Schlitt Associates     Published Date: Aug 03, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
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Valerie Schlitt Associates
Published By: Oliver Russell     Published Date: Oct 05, 2009
Can you name the 7 Deadly Sins of B2B Direct Marketing? Are you committing them? This entertaining and educational epistle written for B2B marketing disciples will describe the seven most damning mistakes made in B2B Direct Marketing, and identify the pathway to glorious B2B salvation.
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oliver russell, measurability, b2b, b2b marketer, direct marketing, b2b direct marketing
    
Oliver Russell
Published By: Demandbase     Published Date: Nov 16, 2012
B2Bs sell to accounts, not individuals, yet traditional web analytics fail to deliver B2Bs the account-based visibility that is critical to online success. These four steps show you how to make your web analytics work for B2B.
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demandbase, web analytics, b2b marketing campaign, optimization, business to business, marketing research
    
Demandbase
Published By: Demandbase     Published Date: Nov 16, 2012
This white paper outlines three steps B2B companies can take to turn live chat, which has been primarily been used as a support tool, into a lead generation engine for a B2B website.
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demandbase, lead generation catalyst, b2c, business to consumer, business to business, b2b marketer, business technology, marketing research
    
Demandbase
Published By: Demandbase     Published Date: Nov 16, 2012
As a B2B marketer, you spend a lot of time creating content to attract interest from prospects, but many of those prospects never actually see your content because of lengthy web forms. Download now for six steps to shorten your forms today.
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demandbase, b2b web forms, business to business web forms, b2b marketer, internet marketing, traditional marketing
    
Demandbase
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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Marketo
Published By: NCM Fathom     Published Date: Dec 09, 2011
Like a game of chess, content creation requires strategy. This eBook is not designed with the goal of teaching you how to play safe. It is designed to help you achieve significant wins with content that engages your audience.
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fathom, business, b2b, content creation, marketing
    
NCM Fathom
Published By: The MX Group     Published Date: Oct 27, 2010
Compressing the Prospect-to-Customer Lifecycle will teach you how to shorten your business-to-business sales cycles, provide higher close ratios, and actively engage your sales and channel partners.
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mx group, market sense, market effect, customer lifecycle, b2b sales cycles, crm solutions, traditional marketing, lead generation, crm solutions, software
    
The MX Group
Published By: Movéo Integrated Branding     Published Date: Jul 11, 2013
Learn how technology is expanding modern marketing at an accelerated rate and how to strategically keep pace with the new technology without losing marketing's effectiveness
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b2b, marketing, innovation, collaboration, adaptation, strategy, technology, trends, transformation, channels, partnership, clients, integration, game-changing, branding, communications, bottom-line, research, challenges, change
    
Movéo Integrated Branding
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