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Published By: GrowthIntel - INT     Published Date: Jul 06, 2017
It takes a lot of money and resource to recruit and train new, talented telemarketing agents. So what can businesses do to keep their telemarketing teams focused and happy? This ebook provides guidance on: • Which KPIs to track • The best way to structure a bonus plan • How to retain your best agents It also lists the questions you should ask when selecting a telemarketing agency.
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customer acquisition, data updates, call quality, results, team culture, long term career prospects, employee, kpi
    
GrowthIntel - INT
Published By: GrowthIntel - INT     Published Date: Jul 06, 2017
For many B2B companies, the best way to generate new business is the old fashioned one – a team of telemarketers hitting the phones to make sales appointments for their more experienced colleagues. But they are losing money every time a telemarketing agent calls somebody that doesn’t want to buy from them. This ebook will explain: • Why you could be wasting 97.6% of your time • The root of telemarketing’s targeting problem • A better way to classify companies; and • A smarter way to go to market
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b2b, intel, telemarketing, targeting, conversation, reduce costs, business performance, sales, data efficiency
    
GrowthIntel - INT
Published By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
    
Eloqua
Published By: Genpact     Published Date: Jul 30, 2012
Perhaps never in the history of commerce have businesses been required to adapt so fast to changing conditions as those driven by the introduction of the internet. Of the world's six billion inhabitants, over 1.9 billion use the internet.
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customer experience management, customer retention, customer relationship management, crm tools, roi, business technology
    
Genpact
Published By: Aria Systems     Published Date: Dec 08, 2015
The Internet of Things offers countless opportunities to grow your business, increase recurring revenue, and retain satisfied customers for longer periods of time. If you can measure it, you can monetize it. And when you combine the vast amounts of big data available with the IoT, there are endless opportunities ($14.4 trillion worth!) for monetization across all industries and functions—from healthcare to B2B to automotive and nearly everything in between. The following articles will help you maximize and monetize the Internet of Things.
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aria, mot, monetization of things, internet of things, iot, b2b, networking, it management, wireless, enterprise applications
    
Aria Systems
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: • The many priorities within CX and the push to improve CX • The importance of data driven marketing within CX • Why integration across all touchpoints is essential
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b2b marketing, content marketing, customer experience, digital trends, mobile optimization
    
Adobe
Published By: GrowthIntel     Published Date: Feb 16, 2016
Business development and marketing programs have a tendency to underwhelm when it comes to actual results. As a result, we’re bombarded with SalesTech and MarTech apps endeavouring to plug the leaks. But these tools rarely tackle the core issues behind your lacklustre results. What’s needed is a fundamental change to your go-to-market approach. This ebook shows you what that change could look like, and describes how to make it happen.
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marketing, business development, b2b, sales, business practices
    
GrowthIntel
Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
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b2b, intel, business practices, decision management
    
GrowthIntel
Published By: GrowthIntel     Published Date: Feb 16, 2016
There are potentially tens of thousands of buyers who don’t know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You can’t reach them using personas, content marketing, or retargeting – so how do you find buyers who’ve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
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advertising, medicine, clinical management, b2b, sales, business behavior, advertising agencies
    
GrowthIntel
Published By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
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b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations, account based strategy, ideal customer profile, icp, outbound, outbound email, inbound marketing, lead enrichment, customer data, lead form, emerging marketing, traditional marketing, sales
    
LeadGenius
Published By: Adobe     Published Date: Nov 10, 2017
Chart your course to higher revenue with ABM. Fierce competition, complex B2B sales cycles, and limited budgets force you to make the most of every marketing dollar. Learn how to get started with account-based marketing (ABM), so you can drive pipeline, conversions, and revenue.
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Adobe
Published By: Sprinklr     Published Date: Apr 02, 2018
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
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b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first, relevant reach
    
Sprinklr
Published By: gyro     Published Date: Feb 01, 2019
Influencing the five-plus decision-makers responsible for a major business-to-business purchase decision can feel like an impossibility. B2B Marketing, in conjunction with leading full-service global B2B agency gyro, set out to find the truths about today’s group dynamics.
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b2b decision making, gyro, advertising, b2b marketing
    
gyro
Published By: gyro     Published Date: Feb 01, 2019
While it is easy for marketers to be distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. A new study conducted by the Financial Times Commercial Insight Group and gyro asked more than 300 FT readers across the globe to express what feelings are crucial for creating successful business relationships.
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gyro, b2b decision making, business decisions, advertising
    
gyro
Published By: gyro     Published Date: Feb 01, 2019
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
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advertising, humor, qualitative research, quantitative research, b2b advertising
    
gyro
Published By: Zilliant     Published Date: Jan 24, 2019
AI analysis - conducted on a massive, global scale - reveals where the B2B industry is consistently failing to capture hidden pockets of revenue and profit that is available today.
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Zilliant
Published By: Ignitium - Direct     Published Date: Aug 10, 2018
Read to discover: Why ABM is important for B2B marketers and how ABM analytics differ The most important metrics that you must track in B2B marketing 5 steps to build an ABM analytics foundation Why account journeys are better than lead funnels for ABM The pros and cons of 7 attribution models for B2B marketing
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Ignitium - Direct
Published By: Aprimo     Published Date: Feb 03, 2012
Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.
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marketing automation, b2b, marketing, aprimo, lead generation, online marketing, digital marketing
    
Aprimo
Published By: Entrust Datacard     Published Date: Jan 16, 2015
Google is phasing out SHA-1, a secure hash algorithm for SSL certificates that has proven susceptible to collision attacks. But upgrading is complex. Entrust navigates you through the rapid sun-setting of SHA-1 certificates for a seamless, secure experience for your end users.
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entrust, sha-2, chrome, security, certificate, b2b, application, browser, applications, saas, hack, web, website, sha-2, migration, implementation, ssl, business technology
    
Entrust Datacard
Published By: Entrust Datacard     Published Date: Jan 16, 2015
Small- or medium-sized businesses run on hard work, dedication and loyal customers. But size shouldn’t exclude SMBs from using the proper security technology to protect online customer identities. That’s why Entrust offers nine simple tips to improve security for SMBs and end-customers alike. From basic techniques like updating software to more advanced authentication strategies, this guide ensure your business is establishing the proper security foundation in today’s hyper-connected world.
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entrust, security, certificate, b2b, application, browser, applications, saas, hack, web, website, migration, implementation, ssl, spam, passwords, malware, virus, systems, smb
    
Entrust Datacard
Published By: Entrust Datacard     Published Date: Jan 16, 2015
If your company relies on passwords to prevent unauthorized computer access, or low-tech memory cards (e.g., swipe cards) for facility access, you have security on par with the average 1980s car. Smart credentials — embedded in plastic smartcards, USB tokens or mobile devices — offer companies advanced and versatile user authentication features. This white paper discusses the advantages of using smart credentials for multifunction access; describes the hardware and software components used in a smart credential environment; and provides questions to ask when searching for a smart credential solution provider.
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entrust, security, certificate, b2b, application, browser, applications, saas, hack, web, website, migration, implementation, ssl, spam, passwords, malware, virus, systems, smb
    
Entrust Datacard
Published By: Marketo     Published Date: Sep 22, 2015
[UPDATED FOR 2015] Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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martketo, crm, gartner, lead management, strategy, leaders vendor. b2b, marketing, technology, emerging marketing, internet marketing, crm & customer care, traditional marketing
    
Marketo
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