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Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Every kind of online interaction—website visits, API calls to mobile apps, and others—is being attacked by bots. Whether it's fraud, scraping, spam, DDoS, espionage, shilling, or simply altering your SEO ranking, bots are wreaking havoc on websites as well as mobile and business applications. But that’s not all: they’re also messing with your business intelligence (BI). They can skew audience metrics, customer journeys and even ad buys, making business decisions questionable and costly. According to Forrester, ad fraud alone was set to exceed $3.3 billion in 2018. Not all bots are bad. In fact, your business depends on them. Search engine bots, for example, give your web presence visibility and authority online. Other good bots help you deliver better customer experiences—perhaps a chatbot provides instant customer assistance on your site. What’s important is enabling the good bots and blocking the bad ones."
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F5 Networks Singapore Pte Ltd
Published By: HERE Technologies     Published Date: Sep 23, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 23, 2019
While the retail industry has made great stri des in understanding the online journeys of consumers, it has been difficult to observe and analyze their wh ereabouts and movements offline . Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move ar ound ever - changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest. This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence ca n bring a wide range of benefits to the entire retail industry : data - driven audience segmentation, real - time location targeting, reduced ad - spend, enhanced campaign attribution, and more.
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HERE Technologies
Published By: SiteImprove     Published Date: Sep 13, 2019
Your website sits at the heart of successful customer journeys
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SiteImprove
Published By: Deltek     Published Date: Sep 26, 2019
Is your accounting system ready for the pre–award compliance audit? The accounting system review is a critical part of the pre–award survey. An inadequate system can delay the award of your contract. In this white paper, learn how by using the right accounting solution, you can reduce the risk of failing a pre–award audit. See why Government Contracting solutions from Deltek are among the very few where audit agencies presume compliance.
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Deltek
Published By: Viventium     Published Date: Aug 06, 2019
Ignorance is no excuse. At least that’s what Uncle Sam will tell you if you get audited. Such lack of apparent sympathy can seem especially frustrating because as a home health care organization (HHC), you face an incredibly challenging compliance landscape. It can be tricky and confusing to navigate a seemingly endless array of regulations. But relax. We’ve got your back. Here’s what you need to know to survive an audit.
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Viventium
Published By: TIBCO Software     Published Date: Sep 16, 2019
A maior dor de cabeça para a maioria das equipes de operações de pagamento é o controle de custos - e grande parte disso vem do gerenciamento de fraudes: • As equipes de investigação perdem muito tempo apenas reunindo os dados necessários para tomar as decisões. • Os mecanismos de detecção estão sempre se atualizando com os mais recentes padrões de fraude. • Os regulamentos em constante mudança aumentam o tempo e o custo necessários para alcançar a conformidade e atender aos padrões de auditoria. Dado seu escopo e impacto, substituir os principais sistemas de fraude não é uma opção para a maioria das empresas. Mas, em vez de substituí-los, você pode melhorar o processo investigativo com uma investigação ampliada e aprimorar o processo de detecção aperfeiçoando os sistemas atuais. Este relatório descreve três maneiras pelas quais as empresas de serviços financeiros podem usar as soluções TIBCO para reduzir o custo das investigações por meio de uma melhor detecção, e simplificar a co
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TIBCO Software
Published By: TIBCO Software     Published Date: Sep 16, 2019
Para la mayoría de los equipos de operaciones de pago, el control de costos representa un gran dolor de cabeza -y en gran medida se origina del manejo de fraudes: • Los equipos de investigación dedican mucho tiempo solamente a reunir los datos necesarios para tomar decisiones. • Los motores de detección siempre están tratando de ponerse al día con los patrones de fraude más recientes. • Las regulaciones que cambian constantemente incrementan el tiempo y el costo necesarios para lograr el cumplimiento y cubrir los estándares de auditoría. Dado su alcance e impacto, reemplazar los sistemas de fraude centrales no es una opción para la mayoría de las empresas. Pero contrario a reemplazarlos, usted puede mejorar el proceso de investigación con la investigación aumentada, y mejorar el proceso de detección mediante el reforzamiento de los sistemas actuales. Este reporte describe tres formas en que las empresas de servicios financieros pueden utilizar las soluciones de TIBCO para reducir el
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TIBCO Software
Published By: Adobe     Published Date: Sep 23, 2019
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels SUPPORTING CONCEPTS: Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. 76% of marketers agree that personalization is driving increased need for more assets. 88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement. With a hybrid content and experience solution, Synopsys saw: o A 40% increase in productivity o Reduction from 2 weeks to 2 hours to restructure content WHY SHOULD THE TARGET AUDIENCE CARE? Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Companies must learn to differentiate themselves to stay ahead. Improved experiences can help you not just sustain but accelerate past the competition. Find out how your business can outperform the competition in The Path of Experience-Driven Commerce. Read the guide to learn how to: - Understand you audience and increase engagement. - Own the omnichannel experience. - Enable business and customer insights.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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Adobe
Published By: NetSpi     Published Date: Oct 01, 2019
All organizations should aspire to have the people, processes, and tools necessary to effectively execute an on-going penetration testing program. Failure to do so may result in poor tool selections, testing mistakes, and faulty interpretation of results that often lead to a false sense of security putting the enterprise at risk. IT security and audit staff, along with their managers and directors, should read this paper to clarify any misunderstandings about penetrating testing - from the true purposes and goals, to important process considerations, to tools and tester selection issues, and finally to safe and effective ethical hacking approaches.
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NetSpi
Published By: Cadence9     Published Date: Jan 25, 2013
Content marketing is a marketing strategy fueled by the creation and sharing of content in order to attract, acquire and engage clearly defined target audiences.
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Cadence9
Published By: Cisco     Published Date: Dec 20, 2018
This research finds that huddle spaces deliver tremendous value to businesses, with 9 out of 10 participants stating the adoption of open space environments is increasing the need for these huddle spaces. Huddle spaces require a wide variety of technologies to enable users and the business, such as audio and video conferencing abilities, digital whiteboards and scheduling solutions. Users stated that ease of use, solution reliability, and similar technology in each huddle space is key to their productivity. But nearly 8 out 10 users shared they were frustrated with meeting room technology recently. These problems generate support calls to IT on a weekly, if not daily, basis
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Cisco
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligence can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
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