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B2B Goes Social; a White Horse Survey Report

White Paper Published By: White Horse
White Horse
Published:  Apr 02, 2010
Type:  White Paper
Length:  10 pages

Find out how B2B companies are utilizing social media marketing relative to their B2C peers in the areas of social participation, social marketing staffing, executive support and success measurement. This proprietary report based on a survey of 104 marketers across a range of businesses shares challenges and opportunities ahead.

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white horse, b2b, redesign, rfps, b3b, scope, purpose, template

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