Follow Us:

> FICO > How BMW Improved Communications Throughout the Customer Lifecycle

How BMW Improved Communications Throughout the Customer Lifecycle

White Paper Published By: FICO
Published:  Jun 15, 2017
Type:  White Paper
Length:  2 pages

Using FICO solutions, BMW improved their customer experience and increased retention by implementing an analytically-driven, automated digital-lifecycle marketing and communications platform.  This solution uses a multi-channel customer engagement approach to streamline and improve conversion across the customer lifecycle.

In this case study, youíll learn how BMW uses multi communications and analytics to:

  • Treat each customer in a personalized manner by tailoring the content, timing and volume to each customerís particular circumstances.
  • Make relevant and timely customer offers regarding financing, protecting their vehicles, and transitioning to a new car.
Improve engagement with customers who are late in their payments, while strengthening the relationship with those customers.Learn how they did it by reading this case study: BMW Speeds Customer Communications.

Tags : 

© 2019  Created by RecruitingBlogs.   Powered by

Badges  |  Report an Issue  |  Terms of Service

scroll to the top