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Acquisition Evolved

White Paper Published By: Adobe
Published:  Mar 03, 2017
Type:  White Paper
Length:  23 pages

In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities.

Read the guide to learn:

  • Tips to accelerate your data-driven marketing
  • How to overcome audience acquisition and engagement obstacles
  • How to identify the right marketing technology for audience acquisition

Tags : 
media and entertainment, acquiring audience, retaining audiences, data-driven marketing, engagement obstacles, data management

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