This white paper highlights factors that have a decisive influence on the design and effectiveness of employee engagement programs.
The results presented here are based on the review of eleven companies’ employee engagement programs and expert interviews. Key factors for a successful program include:
Corporate strategy drives survey content
High degree of commitment from senior management, and continual communication about the engagement program (above all between survey cycles)
Dialogue-based involvement of employees in the follow-up process
Additional involvement of an internal data protection officer
Conscious resource planning within the project team responsible for the engagement program
A structured process to support less successful teams, and communication specially tailored to internal stakeholders
