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How to Improve Customer Satisfaction with Omnichannel Strategies

White Paper Published By: Oracle
Oracle
Published:  Mar 08, 2016
Type:  White Paper
Length:  18 pages

In this survey report, we analyze the goals and directions retailers are taking to deliver on the promise of omnichannel customer satisfaction. To that end, retail companies including traditional retailers, wholesalers and hospitality / restaurant businesses are assessing each delivery channel as it provides overall value to omnichannel goals. Yes, the brick-and-mortar store continues to be the most prevalent selling channel for our survey respondents (86.8%) but online sites are in relatively equal standing (79.0%)



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