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The High Cost of Free: Why Your Video Marketing Strategy Needs More than Free Video Players

White Paper Published By: Brightcove
Brightcove
Published:  Mar 02, 2016
Type:  White Paper
Length:  9 pages

When You Outgrow YouTube. Blended Distribution Strategies for Video

Discover the pros and cons of free video tools and how a premium online video platform accommodates these shortcomings.

YouTube provides a great social community with reach. But what does your company stand to lose in the long run? Video optimization, branded environments, advanced channel management, user experience, and user-specific video metrics, just to name a few.

Download Brightcove's 9-page blended distribution report, The High Cost of Free: Why Your Video Marketing Strategy Needs More than Free Video Players. You'll learn:

  • The pros and cons of a YouTube and Vimeo-only approach
  • The strategic strengths of a premium OVP
  • How using both a free and premium OVP creates a comprehensive and unparalleled video strategy.



Tags : 
video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing, youtube, vimeo

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