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Best Practices to Grow Your Business

White Paper Published By: Salesforce
Salesforce
Published:  Dec 02, 2015
Type:  White Paper
Length:  11 pages

When Salesforce CEO Marc Benioff co-founded the cloud computing company back in 1999, one of the first things he did was define his management process. As he shares in his book Beyond the Cloud, Benioff wanted to put into words what his focus was and then clearly communicate it to the rest of the business.

The result was the V2MOM (pronounced “V2 mom”), an acronym that stands for vision, values, methods, obstacles, and measures. Benioff says this system has helped keep everyone at the fast-growing company on the same page over the years.

Below are the basic steps of Benioff’s V2MOM system. You can use them to start defining your management process.



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