Follow Us:

> InsideView > Develop Your Revenue Growth And Acceleration Strategy

Develop Your Revenue Growth And Acceleration Strategy

White Paper Published By: InsideView
Published:  Apr 28, 2015
Type:  White Paper
Length:  13 pages

The lead-to-revenue management (L2RM) strategic plan provides the linkage between the L2RM vision and the operational processes and tactics through which business-to-business (B2B) marketers will realize this vision. This report describes the various ingredients needed to cra? a strategic plan and presents a
simple framework to answer the three fundamental strategic planning questions: “What do we do?” “For whom do we do it?” and “How do we excel?” This report is for any B2B marketers who must power up their L2RM processes to achieve new customer acquisition, current customer growth, and overall
revenue growth goals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.

Tags : 
revenue growth, acceleration strategy, b2b marketers, operation processes, lead-to-revenue management, new customer acquisition, customer growth, enterprise applications

© 2019  Created by RecruitingBlogs.   Powered by

Badges  |  Report an Issue  |  Terms of Service

scroll to the top