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Marketing Automation Drives Sports Fan Engagement

White Paper Published By: SAS
SAS
Published:  Mar 14, 2014
Type:  White Paper
Length:  7 pages

Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SASŪ Marketing Automation to get a better understanding of its fans.



Tags : 
sas, customer engagement, data acquisition, monetization, measurement and tracking, mls, major league soccer, database, marketing automation, internal sources, fan funnel, personalization for fans, marketing campaigns, behavior-targeted, geotargeted offers, response data, engagement

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