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Content Marketing: The Force That Moves the Buyer Down the Funnel

White Paper Published By: Kapost
Published:  Jan 16, 2014
Type:  White Paper
Length:  41 pages

Find out how modern marketers have implemented content marketing strategies to re-empower their marketing and sales organizations, impact purchase decisions, build trust, and generate quality leads.


  • An examination of the new buyer’s journey and marketing’s new role.
  • A content marketing comic book (yes, a comic book).
  • A side by side comparison of old-school vs. content-powered marketing.
  • Recommended next steps from content marketing superheroes such as Joe Pulizzi (Content Marketing Institute), Joe Chernov (Kinvey), Barabara Saxby (Accelent Consulting), Todd Wheatland (Kelly OCG), and more!

Tags : 
content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow, internet marketing, traditional marketing

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