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Assessing Black Friday Advertising Campaign Effectiveness

White Paper Published By: Crimson Hexagon
Crimson Hexagon
Published:  Oct 10, 2013
Type:  White Paper
Length:  13 pages

Social Media Analysis of Target Holiday Ads in 2011 and 2012

Download this case study to learn how Crimson Hexagon developed a framework for measuring advertising effectiveness by analyzing the online conversations surrounding Target's major Black Friday ad campaigns in 2011 and 2012.

Agencies have a powerful way to demonstrate to new clients that campaigns resonate with consumers: It's EASI.

Tags : 
campaign effectiveness, ad campaign effectiveness, online conversation, ad agencies, ad appraisal, social media

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